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Becoming Your Best | The Principles of Highly Successful Leaders

Steve Shallenberger: Successful Entrepreneur, Moti

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Becoming Your Best | The Principles of Highly Successful Leaders
Becoming Your Best | The Principles of Highly Successful Leaders

Becoming Your Best | The Principles of Highly Successful Leaders

Steve Shallenberger: Successful Entrepreneur, Moti

23
Followers
41
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

How do you feel about your personal and professional life? Many people feel like they or their teams are stuck in a mediocrity trap. The question is how do you take where you are today and make it better and overcome seemingly insurmountable obstacles to your success? Not only that, but how can you inspire your children or employees to do the same and become their best? In the Becoming Your Best podcast, Steve and Rob Shallenberger will help you uncover the principles of highly successful leaders. This podcast will give you the tools and processes to help you become the person, parent, partner, or leader that you’ve dreamed of becoming. This podcast also gives leaders and their teams the tools and know-how to break down performance barriers, achieve huge results, and be the disruptive company in their industry. When collectively applied, our signature 12 principles will have a profound impact on the revenue, culture, innovation and productivity of any organization in any industry. You will discover how to make communication easier and clearer, live in greater peace and balance, manage your time effectively, more persuasively lead others with an inspiring vision, and how to embrace change—not fear it. As the global authority on leadership training, Becoming Your Best teaches people how to follow their own path to success using the 12 Principles discovered by founder Steven Shallenberger in his 40+ years of research as a business leader. Countless key executives, organizations, athletes, teachers, and individuals worldwide have come to rely on these principles and processes. Becoming Your Best is packed with advice, tools, and examples for turning your thoughts into action, motivating yourself and those around you, inspiring teams to solve problems creatively, and building the life you’ve always dreamed of. Click subscribe to get a new podcast episode every Thursday.

Latest Episodes

Episode 190 - Our 45th Wedding Anniversary - 6 Essential Things That have worked

Done correctly, marriage is so much better than being alone.Is there a risk that things won’t work out?Can you do a do-over, if they don't?Well, of course!But it is worth the risk.On today’s episode, I want to celebrate my 45th Wedding Anniversary with you, by sharing 6 essential things that I strongly believe have worked in my relationship and that will help you improve your happiness.Marriage is definitely a ride. It is amazing and fulfilling! What a journey! With time it becomes like the greatest jewel, the greatest treasure on earth, and it is so nice that you can travel with someone you care for.So, listen to Episode 190 of Becoming Your Best to learn that a marriage is all about WE and one of the keys to living a long, lasting life together with your loved one, is communication.In this episode, you will learn:•Examples of annual goals and visions, set together. (04:15)•The sides of the communication coin. (06:41)•Examples of traditions that you can have as a family. (08:36)•How being supportive of your spouse builds confidence. (11:05)•Great advice on how to be faithful. (12:16)•Advice for younger generations. (16:32)•A song and a poem that describe Roxanne and my relationship with her, perfectly. (19:20)Resources:Becoming Your Best WebsiteBecoming Your Best University

26 MIN5 days ago
Comments
Episode 190 - Our 45th Wedding Anniversary - 6 Essential Things That have worked

Episode 189 - Vision: From Imagination to Reality

The foundation to building sustainable high-performance teams is setting a vision and a challenge,And giving people the autonomy and the space within that challenge to do their best work.You're not walking into the room with all the answers.What you want to do, is you want to build an amazing creative team that understands the vision,Then gets very excited about it and brings ideas to the table that you could've never suggested to them.On today’s episode, we have a great guest, Christopher O’Donnell. He and I talk about imagination, vision and creativity, about the culture of an organization and about the key elements that build a high-performing team and environment.Christopher has built dozens of web and mobile products ranging from language learning for the US military to the most popular free CRM product in the world, recorded dozens of albums across a variety of musical genres, and spoken to audiences of 10,000+. His role as SVP of Product at HubSpot, a public tech company, makes him a staple in the product management community and frequent lecturer at MIT Sloan and major corporations. Outside of his day job, Christopher spends his time as a songwriter and guitarist for the band The Providers, who release music on a regular basis.He says that the minute you think you have everything figured out, as a leader, give it 24 hours and the answers are going to change.So listen to Episode 189 of Becoming Your Best, to learn how to create a workplace environment where daydreaming and asking questions is cool.Questions I ask:•Do you actually go out and do gigs with your band? (04:30)•How did you become involved with HubSpot? (06:00)•What are the similarities between creating a Rock & Roll album and developing a successful tech product? (09:40)•Any final tips that you might be able to leave with our listeners that you think would be helpful in their success? (27:45)•How can people find out about what you're doing? (28:45)In this episode, you will learn:•How Christopher was drawn to technology and music from an early age. (02:30)•How HubSpot managed to grow from a startup company to a publicly-traded company. (06:09)•The mindset behind the modern leadership. (12:05)•The key elements to building sustainable high-performing creative teams. (15:25)•How his child made Christopher realize the importance of creativity in a team. (22:55)Connect with Christopher:•LinkedIn•Skype: christopherod_2•E-mail: codonnell@hubspot.com•Phone Number: 617-800-3446Other resources:•HubSpot website•The Providers website•The Providers Twitter•The Providers Facebook•The Providers Instagram•The Providers Youtube Channel

31 MIN1 weeks ago
Comments
Episode 189 - Vision: From Imagination to Reality

Episode 188 - How to Find Peace and Happiness

There are a few things that it seems like almost all people are searching forAnd those are happiness, a sense of peace, and satisfaction in their life.What's interesting is people in their 40s, 50s, 60s seem to spend their entire working days and lives looking for it,But they never really find it.Often times, people are always looking over the fence and say, "Man, the grass sure seems greener over there.”On today’s episode, I'm going to share with you what I would consider being two very powerful directions to help us find peace, satisfaction, true happiness, that's sustainable and lasts, rather than being this moving target, this allusive thing that's out there, that we never seem to find.Deference to a higher power yields so many benefits to us - prayer, hope, gratitude - these are things that will help us find happiness, they're at the core of it, and it’s just a matter of living and thinking about them.So listen to Episode 188 of Becoming Your Best, and learn how hope, gratitude, and focusing outward rather than inward, will lead to happiness, peace, and satisfaction.In this episode, you will learn:•The difference between confidence and cockiness. (04:25)•How ego can be one of the greatest detriments to our success. (05:00)•The best leaders are the ones who know their team members. (09:30)•The difference between a servant leader and a dictator leader. (10:00)•What is “Service Monday”. (13:50)•How you can get trainer certification. (16:55)Resources:Becoming Your Best WebsiteBecoming Your Best University

18 MIN2 weeks ago
Comments
Episode 188 - How to Find Peace and Happiness

Episode 187 - The Power of the Extra Mile

What does it take to go the EXTRA MILE?In the business world, we are talking about engagement.Research indicates that about 34% of employees are engaged in their work.This is always a shocking number!Part of our job as Leaders is to know how to move that percentage up to 50-60-70% to deeply impact a culture of engagement.Anticipate, be aware of the circumstances, and do something about it!That is the Power of the Extra Mile!On today’s episode, I’m advising you to choose Best over Good and Better. It’s not easy, it doesn’t happen overnight, but going the extra mile in order to become your best will make you happier, more fulfilled and prosper.One of the guidelines in our organization is that we don't talk negatively about anyone in their absence. As a matter of fact, when we have an issue, we take it to the person, and deal with it in a professional way. The no-no is that we don't do the opposite of that because it could be grounds for no longer working together. So we want to be clear on these things. That's the Extra Mile! We think about how to positively lift everybody that we associate with.The secret is working with the people first. This, then, impacts the culture of the office and you will see how it shifts your entire organization.So listen to Episode 187 of Becoming Your Best, to learn how you can consistently exercise the Power of going the Extra Mile, both in your personal and professional life.In this episode, you will learn:Examples of what it means to go the Extra Mile. (07:30)The 6-Step Process of solving problems. (10:00)The meaning and purpose of the Relationship Agreement. (15:50)The four steps of the Relationship Agreement. (16:32)Practicing the 12 Principles of Highly Successful Leaders can help you go the Extra Mile in your life. (21:40)What is Steve’s cheat sheet and how can you get it. (24:48)ResourcesBecoming Your Best websiteBecoming Your Best University

29 MIN3 weeks ago
Comments
Episode 187 - The Power of the Extra Mile

Episode 186 - Be Brave and Do Amazing Things!

In order to get the results you want in your business, you've got to have people bringing 100% of their greatness.It's not rocket science,yet, we still really struggle to figure out how to do that.Human beings are infinitely more complex than any machine out there,and we require special care to activate our greatness.So, what is it that people really need to thrive?On today’s episode, I have an amazing talk with Moe Carrick, about the human needs in the workplace and how the old Industrial Revolution model of management has lost its efficiency.Moe Carrick helps brave people do the hard things that make organizations great and benefit people, their partners, the environment and the community. She is a best-selling author, with two books released, „Fit Matters” and „Bravespace Workplace”, and she is the founder of Moementum.Moe believes that people make organizations great, and she always seeks to help people build their companies and thrive.So, whether you’re a leader or an employee, listen to Episode 186 of Becoming Your Best, to find out ways to improve your workplace, so that everyone is more efficient and happier.Questions I ask:Why did you decide to write Bravespace Workplace? (06:25)What do we need to do to unleash the genie? (08:55)What is at stake for leaders, in terms of the people part of their business? (12:10)What are you being brave about, right now? (19:36)How can people find out about what you're doing? (22:57)In this episode, you will learn:All the turning points that have led Moe down to the path she is on today. (01:50)The reasons why she wrote her first book, “Fit Matters”. (07:00)Where she found the inspiration for the subtitle, “Making your company fit for human life”. (09:53)Examples from Moe’s book, that will help leaders attract and retain the people they hire. (14:35)The results of Google’s Aristotle Project and what does that mean. (18:14)Connect with Moe:WebsiteBravespace Workspace WebsiteFit Matters WebsiteLinkedInInstagram

25 MINJUL 16
Comments
Episode 186 - Be Brave and Do Amazing Things!

Episode 185 - Smart Brand Marketing with Tom Libelt

In business, not everything is what it seems.Are you a big fish in a small market?Or are you an average fish in a big market?If you're a big fish in a small pond, everyone knows you,So if you can't pull off what you're going to promise, it's going to end badly, very quickly.You can't cheat people into buying what you’re selling,Because they will come back to get refunds.On today’s episode, I have an interesting guest, Tom Libelt, and we talk about his rich background and how he became a big fish in a small niche.Tom Libelt had learned from a young age how to sell and negotiate business by getting haggled by Russian vendors. His family moved from Poland to the United States to escape communism and now, Tom spends most of his time in Thailand. He runs Smart Brand Marketing and We Market Online Courses. He has published around 5000 Kindle books and he built a successful SEO in online course marketing business.He shares with us tips on what you can do to make your online business successful.So listen to Episode 185 of Becoming Your Best, and take precious notes from this experienced entrepreneur.Questions I ask•How did you end up in Thailand? (04:15)•How do you assess which business idea is good and which isn't? (09:55)•What are the essential SEO things that every website needs? (17:30)•Can you describe what a backlink is? (19:15)•Why is ongoing SEO a waste of money for most businesses? (19:55)In this episode, you will learn:•What Tom does for his clients. (05:10)•What Muay Thai is. (09:00)•Three things that separate successful online courses from courses that fail. (13:50)•What pull marketing is. (18:05)•The mindset behind earning a higher income (22:00)Connect with Tom:•Smart Brand Marketing•We Market Online Courses•LinkedIn

26 MINJUL 9
Comments
Episode 185 - Smart Brand Marketing with Tom Libelt

Episode 184 - Humor and How To Use It!

The average person works 90,000 hours in a lifetimeSo you might as well choose to enjoy as many as you can.When we talk about humor in the workplace, we're not talking about making the workplace funny, but making it a little bit more fun.Humor isn't necessarily what you do, but more of how you do it.There's over 30 business benefits of using humor in the workplace, backed by research, case studies, real-world examples.The #1 reason why people don't use humor at work is that they don't think that their boss or co-workers would approve.The reality is that 98% of CEOs prefer job candidates with a sense of humorAnd 81% of employees say a fun workplace would make them more productive.On today’s episode, I’m having a good laugh with Andrew Tarvin and we’re talking about humor in the workplace, improv and business, happiness and productivity, and how all those combined will help us become our best at our jobs.Combining his background as a Project Manager at Procter&Gamble with his experience as a stand-up comedian, Andrew Tarvin reverse-engineers the skill of humor, in a way that is practical, actionable, and gets results in the workplace. And through his company, Humor That Works, Drew has worked with more than 35,000 people, at over 250 organizations, including Microsoft, the FBI, and the International Association of Canine Professionals. He is a best-selling author, he's been featured in the Wall Street Journal, Forbes and FastCompany. In his TEDx talk, he's been viewed by more than 4 million individuals. He loves the color orange, he's obsessed with chocolate and can solve a Rubik’s Cube, but it does take like seven minutes.Andrew is using humor and laughter as a way to deal with any challenges in life because, "there’s less cleaning up to do afterward.”So listen to Episode 184 of Becoming Your Best, to learn how to effectively incorporate humor in the workplace, and what are some useful strategies that leaders could learn from comedians.Questions I ask:•What's your story? (02:35)•What can leaders learn from a stand-up comedian? (12:25)•Why don't people use more humor? (18:40)•How can a leader make it okay to use humor? (20:25)•Do you have a favorite joke? (23:45)In this episode, you will learn:•Humor is a skill that can be learned by everyone. (07:45)•The four styles of humor. (10:10)•Great jokes for the workplace. (15:05)•The benefits of using humor, both for the individuals and for the organization. (16:55)•Tips on how to use humor to defuse office conflict. (21:45)Connect with Andrew:•Website•LinkedIn•Facebook•Instagram

29 MINJUL 2
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Episode 184 - Humor and How To Use It!

Episode 183 - Live to Work vs Work to Live

Do you work to live?Or live to work?We get one shot at this life, yet 68% of people feel like their #1 challenge is how to prioritize spending their time. While work is critical—and necessary for people to survive and thrive in life—it’s not everything. There must be a balance between working, taking care of yourself, spending time with family, and everything else.On today’s episode, I talk about the importance of understanding how to make time for what matters most. Some strategies I discuss include pre-week planning, reviewing your vision and roles and goals, optimizing your morning and evening routines, and staying focused on the mission at hand.As a friend of mine said, “The mission will survive without you.” In other words, when you’re at work, give it your all. Be there and be focused. But, when you go home, give your all to your family. Be present with them.Get ready to learn how to transform your life to focus on working to live, in episode 183 of Becoming Your Best.In This Episode, You Will Learn:•How to prioritize your time. (2:09)•What it looks like to live to work, rather than working to live. (5:46)•How to make the time for what matters most. (11:03)•How to put our subconscious minds to work for us. (12:40)Resources:Becoming Your Best UniversityBecoming Your Best: The 12 Principles of Highly Successful Leaders by Steven Shallenberger

17 MINJUN 25
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Episode 183 - Live to Work vs Work to Live

Episode 182 - Taking Time To Care

Have you ever had an experience that changed your life forever?Sometimes that can take place in just one moment.Ask yourself every day, who is in need today?Think of some of the greatest leaders in history and how they treated other people.Not only these individuals changed our world for good, but they are known for treating other people right, for taking time to care.Research shows that recognizing and building others is far more productive than criticism or, worst, doing nothing.On today’s episode, I talk about the importance of caring for other people and how you can change your behavior so that you can have greater happiness, peace, tranquility, and success.There is currently far too much hate and meanness, ignorance, incivility, animosity, jealousy, and impatience in the world today. When there is a greater influence of love, kindness, caring, patience, and recognition of good, the world is changed for the better.Get ready to learn how you can find time to care, every day, in ...

17 MINJUN 18
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Episode 182 - Taking Time To Care

Episode 181 - The Power of Initiative!

Most people don’t have an idea and a team to start off with.There’s 10 steps in the process.Each step takes you from something rudimentary to something that kind of works, and from something that works to something that works very well.It starts with writing a personal essay, just to give you direction.Write down problems and solutions and then talk to people and get them to give you advice and votes on which one to work on.You can become someone who can start from nothing.There’s many different ways that you can take initiative.On today’s episode of Becoming Your Best, Josh and I are going to dive in his new book called, “Initiative” and how he has developed a method that can help you become someone who knows how to create projects, anytime.Joshua is a TEDx speaker, professor at NYU, host of the award-winning „Leadership and the Environment Podcast”, a columnist for Inc. Magazine, and author of the number one best selling book, "Leadership Step by Step”. He holds five Ivy ...

29 MINJUN 11
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Episode 181 - The Power of Initiative!

Latest Episodes

Episode 190 - Our 45th Wedding Anniversary - 6 Essential Things That have worked

Done correctly, marriage is so much better than being alone.Is there a risk that things won’t work out?Can you do a do-over, if they don't?Well, of course!But it is worth the risk.On today’s episode, I want to celebrate my 45th Wedding Anniversary with you, by sharing 6 essential things that I strongly believe have worked in my relationship and that will help you improve your happiness.Marriage is definitely a ride. It is amazing and fulfilling! What a journey! With time it becomes like the greatest jewel, the greatest treasure on earth, and it is so nice that you can travel with someone you care for.So, listen to Episode 190 of Becoming Your Best to learn that a marriage is all about WE and one of the keys to living a long, lasting life together with your loved one, is communication.In this episode, you will learn:•Examples of annual goals and visions, set together. (04:15)•The sides of the communication coin. (06:41)•Examples of traditions that you can have as a family. (08:36)•How being supportive of your spouse builds confidence. (11:05)•Great advice on how to be faithful. (12:16)•Advice for younger generations. (16:32)•A song and a poem that describe Roxanne and my relationship with her, perfectly. (19:20)Resources:Becoming Your Best WebsiteBecoming Your Best University

26 MIN5 days ago
Comments
Episode 190 - Our 45th Wedding Anniversary - 6 Essential Things That have worked

Episode 189 - Vision: From Imagination to Reality

The foundation to building sustainable high-performance teams is setting a vision and a challenge,And giving people the autonomy and the space within that challenge to do their best work.You're not walking into the room with all the answers.What you want to do, is you want to build an amazing creative team that understands the vision,Then gets very excited about it and brings ideas to the table that you could've never suggested to them.On today’s episode, we have a great guest, Christopher O’Donnell. He and I talk about imagination, vision and creativity, about the culture of an organization and about the key elements that build a high-performing team and environment.Christopher has built dozens of web and mobile products ranging from language learning for the US military to the most popular free CRM product in the world, recorded dozens of albums across a variety of musical genres, and spoken to audiences of 10,000+. His role as SVP of Product at HubSpot, a public tech company, makes him a staple in the product management community and frequent lecturer at MIT Sloan and major corporations. Outside of his day job, Christopher spends his time as a songwriter and guitarist for the band The Providers, who release music on a regular basis.He says that the minute you think you have everything figured out, as a leader, give it 24 hours and the answers are going to change.So listen to Episode 189 of Becoming Your Best, to learn how to create a workplace environment where daydreaming and asking questions is cool.Questions I ask:•Do you actually go out and do gigs with your band? (04:30)•How did you become involved with HubSpot? (06:00)•What are the similarities between creating a Rock & Roll album and developing a successful tech product? (09:40)•Any final tips that you might be able to leave with our listeners that you think would be helpful in their success? (27:45)•How can people find out about what you're doing? (28:45)In this episode, you will learn:•How Christopher was drawn to technology and music from an early age. (02:30)•How HubSpot managed to grow from a startup company to a publicly-traded company. (06:09)•The mindset behind the modern leadership. (12:05)•The key elements to building sustainable high-performing creative teams. (15:25)•How his child made Christopher realize the importance of creativity in a team. (22:55)Connect with Christopher:•LinkedIn•Skype: christopherod_2•E-mail: codonnell@hubspot.com•Phone Number: 617-800-3446Other resources:•HubSpot website•The Providers website•The Providers Twitter•The Providers Facebook•The Providers Instagram•The Providers Youtube Channel

31 MIN1 weeks ago
Comments
Episode 189 - Vision: From Imagination to Reality

Episode 188 - How to Find Peace and Happiness

There are a few things that it seems like almost all people are searching forAnd those are happiness, a sense of peace, and satisfaction in their life.What's interesting is people in their 40s, 50s, 60s seem to spend their entire working days and lives looking for it,But they never really find it.Often times, people are always looking over the fence and say, "Man, the grass sure seems greener over there.”On today’s episode, I'm going to share with you what I would consider being two very powerful directions to help us find peace, satisfaction, true happiness, that's sustainable and lasts, rather than being this moving target, this allusive thing that's out there, that we never seem to find.Deference to a higher power yields so many benefits to us - prayer, hope, gratitude - these are things that will help us find happiness, they're at the core of it, and it’s just a matter of living and thinking about them.So listen to Episode 188 of Becoming Your Best, and learn how hope, gratitude, and focusing outward rather than inward, will lead to happiness, peace, and satisfaction.In this episode, you will learn:•The difference between confidence and cockiness. (04:25)•How ego can be one of the greatest detriments to our success. (05:00)•The best leaders are the ones who know their team members. (09:30)•The difference between a servant leader and a dictator leader. (10:00)•What is “Service Monday”. (13:50)•How you can get trainer certification. (16:55)Resources:Becoming Your Best WebsiteBecoming Your Best University

18 MIN2 weeks ago
Comments
Episode 188 - How to Find Peace and Happiness

Episode 187 - The Power of the Extra Mile

What does it take to go the EXTRA MILE?In the business world, we are talking about engagement.Research indicates that about 34% of employees are engaged in their work.This is always a shocking number!Part of our job as Leaders is to know how to move that percentage up to 50-60-70% to deeply impact a culture of engagement.Anticipate, be aware of the circumstances, and do something about it!That is the Power of the Extra Mile!On today’s episode, I’m advising you to choose Best over Good and Better. It’s not easy, it doesn’t happen overnight, but going the extra mile in order to become your best will make you happier, more fulfilled and prosper.One of the guidelines in our organization is that we don't talk negatively about anyone in their absence. As a matter of fact, when we have an issue, we take it to the person, and deal with it in a professional way. The no-no is that we don't do the opposite of that because it could be grounds for no longer working together. So we want to be clear on these things. That's the Extra Mile! We think about how to positively lift everybody that we associate with.The secret is working with the people first. This, then, impacts the culture of the office and you will see how it shifts your entire organization.So listen to Episode 187 of Becoming Your Best, to learn how you can consistently exercise the Power of going the Extra Mile, both in your personal and professional life.In this episode, you will learn:Examples of what it means to go the Extra Mile. (07:30)The 6-Step Process of solving problems. (10:00)The meaning and purpose of the Relationship Agreement. (15:50)The four steps of the Relationship Agreement. (16:32)Practicing the 12 Principles of Highly Successful Leaders can help you go the Extra Mile in your life. (21:40)What is Steve’s cheat sheet and how can you get it. (24:48)ResourcesBecoming Your Best websiteBecoming Your Best University

29 MIN3 weeks ago
Comments
Episode 187 - The Power of the Extra Mile

Episode 186 - Be Brave and Do Amazing Things!

In order to get the results you want in your business, you've got to have people bringing 100% of their greatness.It's not rocket science,yet, we still really struggle to figure out how to do that.Human beings are infinitely more complex than any machine out there,and we require special care to activate our greatness.So, what is it that people really need to thrive?On today’s episode, I have an amazing talk with Moe Carrick, about the human needs in the workplace and how the old Industrial Revolution model of management has lost its efficiency.Moe Carrick helps brave people do the hard things that make organizations great and benefit people, their partners, the environment and the community. She is a best-selling author, with two books released, „Fit Matters” and „Bravespace Workplace”, and she is the founder of Moementum.Moe believes that people make organizations great, and she always seeks to help people build their companies and thrive.So, whether you’re a leader or an employee, listen to Episode 186 of Becoming Your Best, to find out ways to improve your workplace, so that everyone is more efficient and happier.Questions I ask:Why did you decide to write Bravespace Workplace? (06:25)What do we need to do to unleash the genie? (08:55)What is at stake for leaders, in terms of the people part of their business? (12:10)What are you being brave about, right now? (19:36)How can people find out about what you're doing? (22:57)In this episode, you will learn:All the turning points that have led Moe down to the path she is on today. (01:50)The reasons why she wrote her first book, “Fit Matters”. (07:00)Where she found the inspiration for the subtitle, “Making your company fit for human life”. (09:53)Examples from Moe’s book, that will help leaders attract and retain the people they hire. (14:35)The results of Google’s Aristotle Project and what does that mean. (18:14)Connect with Moe:WebsiteBravespace Workspace WebsiteFit Matters WebsiteLinkedInInstagram

25 MINJUL 16
Comments
Episode 186 - Be Brave and Do Amazing Things!

Episode 185 - Smart Brand Marketing with Tom Libelt

In business, not everything is what it seems.Are you a big fish in a small market?Or are you an average fish in a big market?If you're a big fish in a small pond, everyone knows you,So if you can't pull off what you're going to promise, it's going to end badly, very quickly.You can't cheat people into buying what you’re selling,Because they will come back to get refunds.On today’s episode, I have an interesting guest, Tom Libelt, and we talk about his rich background and how he became a big fish in a small niche.Tom Libelt had learned from a young age how to sell and negotiate business by getting haggled by Russian vendors. His family moved from Poland to the United States to escape communism and now, Tom spends most of his time in Thailand. He runs Smart Brand Marketing and We Market Online Courses. He has published around 5000 Kindle books and he built a successful SEO in online course marketing business.He shares with us tips on what you can do to make your online business successful.So listen to Episode 185 of Becoming Your Best, and take precious notes from this experienced entrepreneur.Questions I ask•How did you end up in Thailand? (04:15)•How do you assess which business idea is good and which isn't? (09:55)•What are the essential SEO things that every website needs? (17:30)•Can you describe what a backlink is? (19:15)•Why is ongoing SEO a waste of money for most businesses? (19:55)In this episode, you will learn:•What Tom does for his clients. (05:10)•What Muay Thai is. (09:00)•Three things that separate successful online courses from courses that fail. (13:50)•What pull marketing is. (18:05)•The mindset behind earning a higher income (22:00)Connect with Tom:•Smart Brand Marketing•We Market Online Courses•LinkedIn

26 MINJUL 9
Comments
Episode 185 - Smart Brand Marketing with Tom Libelt

Episode 184 - Humor and How To Use It!

The average person works 90,000 hours in a lifetimeSo you might as well choose to enjoy as many as you can.When we talk about humor in the workplace, we're not talking about making the workplace funny, but making it a little bit more fun.Humor isn't necessarily what you do, but more of how you do it.There's over 30 business benefits of using humor in the workplace, backed by research, case studies, real-world examples.The #1 reason why people don't use humor at work is that they don't think that their boss or co-workers would approve.The reality is that 98% of CEOs prefer job candidates with a sense of humorAnd 81% of employees say a fun workplace would make them more productive.On today’s episode, I’m having a good laugh with Andrew Tarvin and we’re talking about humor in the workplace, improv and business, happiness and productivity, and how all those combined will help us become our best at our jobs.Combining his background as a Project Manager at Procter&Gamble with his experience as a stand-up comedian, Andrew Tarvin reverse-engineers the skill of humor, in a way that is practical, actionable, and gets results in the workplace. And through his company, Humor That Works, Drew has worked with more than 35,000 people, at over 250 organizations, including Microsoft, the FBI, and the International Association of Canine Professionals. He is a best-selling author, he's been featured in the Wall Street Journal, Forbes and FastCompany. In his TEDx talk, he's been viewed by more than 4 million individuals. He loves the color orange, he's obsessed with chocolate and can solve a Rubik’s Cube, but it does take like seven minutes.Andrew is using humor and laughter as a way to deal with any challenges in life because, "there’s less cleaning up to do afterward.”So listen to Episode 184 of Becoming Your Best, to learn how to effectively incorporate humor in the workplace, and what are some useful strategies that leaders could learn from comedians.Questions I ask:•What's your story? (02:35)•What can leaders learn from a stand-up comedian? (12:25)•Why don't people use more humor? (18:40)•How can a leader make it okay to use humor? (20:25)•Do you have a favorite joke? (23:45)In this episode, you will learn:•Humor is a skill that can be learned by everyone. (07:45)•The four styles of humor. (10:10)•Great jokes for the workplace. (15:05)•The benefits of using humor, both for the individuals and for the organization. (16:55)•Tips on how to use humor to defuse office conflict. (21:45)Connect with Andrew:•Website•LinkedIn•Facebook•Instagram

29 MINJUL 2
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Episode 184 - Humor and How To Use It!

Episode 183 - Live to Work vs Work to Live

Do you work to live?Or live to work?We get one shot at this life, yet 68% of people feel like their #1 challenge is how to prioritize spending their time. While work is critical—and necessary for people to survive and thrive in life—it’s not everything. There must be a balance between working, taking care of yourself, spending time with family, and everything else.On today’s episode, I talk about the importance of understanding how to make time for what matters most. Some strategies I discuss include pre-week planning, reviewing your vision and roles and goals, optimizing your morning and evening routines, and staying focused on the mission at hand.As a friend of mine said, “The mission will survive without you.” In other words, when you’re at work, give it your all. Be there and be focused. But, when you go home, give your all to your family. Be present with them.Get ready to learn how to transform your life to focus on working to live, in episode 183 of Becoming Your Best.In This Episode, You Will Learn:•How to prioritize your time. (2:09)•What it looks like to live to work, rather than working to live. (5:46)•How to make the time for what matters most. (11:03)•How to put our subconscious minds to work for us. (12:40)Resources:Becoming Your Best UniversityBecoming Your Best: The 12 Principles of Highly Successful Leaders by Steven Shallenberger

17 MINJUN 25
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Episode 183 - Live to Work vs Work to Live

Episode 182 - Taking Time To Care

Have you ever had an experience that changed your life forever?Sometimes that can take place in just one moment.Ask yourself every day, who is in need today?Think of some of the greatest leaders in history and how they treated other people.Not only these individuals changed our world for good, but they are known for treating other people right, for taking time to care.Research shows that recognizing and building others is far more productive than criticism or, worst, doing nothing.On today’s episode, I talk about the importance of caring for other people and how you can change your behavior so that you can have greater happiness, peace, tranquility, and success.There is currently far too much hate and meanness, ignorance, incivility, animosity, jealousy, and impatience in the world today. When there is a greater influence of love, kindness, caring, patience, and recognition of good, the world is changed for the better.Get ready to learn how you can find time to care, every day, in ...

17 MINJUN 18
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Episode 182 - Taking Time To Care

Episode 181 - The Power of Initiative!

Most people don’t have an idea and a team to start off with.There’s 10 steps in the process.Each step takes you from something rudimentary to something that kind of works, and from something that works to something that works very well.It starts with writing a personal essay, just to give you direction.Write down problems and solutions and then talk to people and get them to give you advice and votes on which one to work on.You can become someone who can start from nothing.There’s many different ways that you can take initiative.On today’s episode of Becoming Your Best, Josh and I are going to dive in his new book called, “Initiative” and how he has developed a method that can help you become someone who knows how to create projects, anytime.Joshua is a TEDx speaker, professor at NYU, host of the award-winning „Leadership and the Environment Podcast”, a columnist for Inc. Magazine, and author of the number one best selling book, "Leadership Step by Step”. He holds five Ivy ...

29 MINJUN 11
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Episode 181 - The Power of Initiative!

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