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Branded

Jordan Jackson

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Branded

Branded

Jordan Jackson

1
Followers
1
Plays
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About Us

Build Brands That Stand The Test of Time. As new technology encroaches upon all aspects of our lives, and changes the nature of how all businesses operate. Brand building will have to adapt. Branded podcast is an alternative perspective it explores the central question "What does it mean to be an iconic brand in the 21st Century?". Enjoy.

Latest Episodes

If You Don't Understand People, You Don't Understand Product w/ Gregg Bernstein of Vox Media

--2019 JUL 12
Comments
If You Don't Understand People, You Don't Understand Product w/ Gregg Bernstein of Vox Media

How to Solve the Right Problem w/ Rohini Pandhi from Square

--2019 MAY 18
Comments
How to Solve the Right Problem w/ Rohini Pandhi from Square

In Search of Harmony w/ Jonathan Wilson

Simply, a beautiful conversation.

--2019 APR 16
Comments
In Search of Harmony w/ Jonathan Wilson

Framing Reality w/ Erika Hall

--2019 MAR 23
Comments
Framing Reality w/ Erika Hall

Focus on Progress, Not Product w/ Bob Moesta Pt. 2

--2019 FEB 24
Comments
Focus on Progress, Not Product w/ Bob Moesta Pt. 2

Focus on Progress, Not Product w/ Bob Moesta Pt. 1

--2019 FEB 14
Comments
Focus on Progress, Not Product w/ Bob Moesta Pt. 1

Building A More Human Web w/ Om Malik

Om Malik is someone who I have always looked to in order to make sense the impact that technology has on the world. He has an uncanny ability to bring a very human perspective to some of to the technology that so often seems to be cold and inanimate. I had the pleasure of speaking with Om on the Branded Podcast recently. Heres what I learned: Storytelling as a tech skill: Stories are a way to fire up our imagination. Behind every piece of technology, every piece of data is a human being and human beings all have a story to tell. We would be better served by always asking ourselves "What can technology do for the human being?" when we think about communicating new tech in a story. Humanism a feature: We need to start thinking about how the technology will actually be used in peoples lives, instead of assuming that everyone is just going to start using it most effectively. We have had a very simplistic notion in society as technology as a tool, we have to become more open to society i...

--2018 DEC 11
Comments
Building A More Human Web w/ Om Malik

Brands On The Blockchain Episode 4: Andy Morales Coto, Designing The Game Of Money

"History does not repeat, but it rhymes" Mark Twain The notion of money and value are things that most people do not question. Like the air we breathe, it is just there. But what happens when we begin to question the origin of money? when we begin to question the nature of value? and perhaps most importantly when we begin to think more deeply and question the necessary properties of money in an increasingly digitized world. Fundamentally, I believe that money is one of the most interesting design problems because it is, at its core, a solution to human trust and cooperation at a large scale. Although, as the world evolves, as new technological progress is made, the properties of money must change, and thus our design solutions must evolve as well. I had the pleasure of speaking with Andrea (Andy) Morales about designing value from a human-centered lens, here's what I learned: The Design of money and value: Money has always been redefined throughout history. How do we learn from thos...

--2018 OCT 2
Comments
Brands On The Blockchain Episode 4: Andy Morales Coto, Designing The Game Of Money

Brands On The Blockchain Ep.3 - Where Are All The Dapp Users? w/ Sarah Baker Mills of ConsenSys

Brands On The Blockchain Ep.3 - Where Are All The Dapp Users? w/ Sarah Baker Mills of ConsenSys

--2018 AUG 13
Comments
Brands On The Blockchain Ep.3 - Where Are All The Dapp Users? w/ Sarah Baker Mills of ConsenSys

Brands On The Blockchain Ep.2 - The Importance of Identity & Blockchain UX w/ Alex Van de Sande

Alex Van deSande Designing for Identity Core to our digital lives is the idea of identity. We use our or identity to use our favorite messaging apps, book an airbnb, or connect with an uber driver. The question then becomes, who really owns this sense of identity on the web? is it you? Unfortunately, there is a an incestuous relationship between your sense of online identity and the business models that the companies employ in order to sustain operations, this their defensible market position, with your data. These facts have got me thinking about the role of design in identity and blockchains, they were greatly inspired by the conversation I was lucky enough to have with Alex Van de Sande, heres what I learned. (For the full podcast conversation, click here.) What is the type of problem that we are trying to solve? The Facebook problem- what does that mean? The idea of identity on the internet, and the idea that the internet should work based on identity, and the biggest provider o...

--2018 JUL 28
Comments
Brands On The Blockchain Ep.2 - The Importance of Identity & Blockchain UX w/ Alex Van de Sande

Latest Episodes

If You Don't Understand People, You Don't Understand Product w/ Gregg Bernstein of Vox Media

--2019 JUL 12
Comments
If You Don't Understand People, You Don't Understand Product w/ Gregg Bernstein of Vox Media

How to Solve the Right Problem w/ Rohini Pandhi from Square

--2019 MAY 18
Comments
How to Solve the Right Problem w/ Rohini Pandhi from Square

In Search of Harmony w/ Jonathan Wilson

Simply, a beautiful conversation.

--2019 APR 16
Comments
In Search of Harmony w/ Jonathan Wilson

Framing Reality w/ Erika Hall

--2019 MAR 23
Comments
Framing Reality w/ Erika Hall

Focus on Progress, Not Product w/ Bob Moesta Pt. 2

--2019 FEB 24
Comments
Focus on Progress, Not Product w/ Bob Moesta Pt. 2

Focus on Progress, Not Product w/ Bob Moesta Pt. 1

--2019 FEB 14
Comments
Focus on Progress, Not Product w/ Bob Moesta Pt. 1

Building A More Human Web w/ Om Malik

Om Malik is someone who I have always looked to in order to make sense the impact that technology has on the world. He has an uncanny ability to bring a very human perspective to some of to the technology that so often seems to be cold and inanimate. I had the pleasure of speaking with Om on the Branded Podcast recently. Heres what I learned: Storytelling as a tech skill: Stories are a way to fire up our imagination. Behind every piece of technology, every piece of data is a human being and human beings all have a story to tell. We would be better served by always asking ourselves "What can technology do for the human being?" when we think about communicating new tech in a story. Humanism a feature: We need to start thinking about how the technology will actually be used in peoples lives, instead of assuming that everyone is just going to start using it most effectively. We have had a very simplistic notion in society as technology as a tool, we have to become more open to society i...

--2018 DEC 11
Comments
Building A More Human Web w/ Om Malik

Brands On The Blockchain Episode 4: Andy Morales Coto, Designing The Game Of Money

"History does not repeat, but it rhymes" Mark Twain The notion of money and value are things that most people do not question. Like the air we breathe, it is just there. But what happens when we begin to question the origin of money? when we begin to question the nature of value? and perhaps most importantly when we begin to think more deeply and question the necessary properties of money in an increasingly digitized world. Fundamentally, I believe that money is one of the most interesting design problems because it is, at its core, a solution to human trust and cooperation at a large scale. Although, as the world evolves, as new technological progress is made, the properties of money must change, and thus our design solutions must evolve as well. I had the pleasure of speaking with Andrea (Andy) Morales about designing value from a human-centered lens, here's what I learned: The Design of money and value: Money has always been redefined throughout history. How do we learn from thos...

--2018 OCT 2
Comments
Brands On The Blockchain Episode 4: Andy Morales Coto, Designing The Game Of Money

Brands On The Blockchain Ep.3 - Where Are All The Dapp Users? w/ Sarah Baker Mills of ConsenSys

Brands On The Blockchain Ep.3 - Where Are All The Dapp Users? w/ Sarah Baker Mills of ConsenSys

--2018 AUG 13
Comments
Brands On The Blockchain Ep.3 - Where Are All The Dapp Users? w/ Sarah Baker Mills of ConsenSys

Brands On The Blockchain Ep.2 - The Importance of Identity & Blockchain UX w/ Alex Van de Sande

Alex Van deSande Designing for Identity Core to our digital lives is the idea of identity. We use our or identity to use our favorite messaging apps, book an airbnb, or connect with an uber driver. The question then becomes, who really owns this sense of identity on the web? is it you? Unfortunately, there is a an incestuous relationship between your sense of online identity and the business models that the companies employ in order to sustain operations, this their defensible market position, with your data. These facts have got me thinking about the role of design in identity and blockchains, they were greatly inspired by the conversation I was lucky enough to have with Alex Van de Sande, heres what I learned. (For the full podcast conversation, click here.) What is the type of problem that we are trying to solve? The Facebook problem- what does that mean? The idea of identity on the internet, and the idea that the internet should work based on identity, and the biggest provider o...

--2018 JUL 28
Comments
Brands On The Blockchain Ep.2 - The Importance of Identity & Blockchain UX w/ Alex Van de Sande
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