Himalaya: Listen. Learn. Grow.

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Custora Time

Custora

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Custora Time

Custora Time

Custora

3
Followers
0
Plays
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About Us

We’re on a mission to remove the “mass” from mass marketing with software tools that focus on customers as individuals with unique needs and interests.

Latest Episodes

Tilting the Odds: Using Customer Insights to De-Risk Your Business

Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisions, such as: Should we launch a loyalty program? What is the omnichannel demand impact of closing a store? Should we re-vamp merchandising assortments? To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

29 MIN2019 OCT 23
Comments
Tilting the Odds: Using Customer Insights to De-Risk Your Business

Expanding Your Red Carpet

It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year. Today, Custora VP of Customer Success Ben Grant gives an overview of marketing-specific and cross-organizational strategies to better serve your best customers. In this webinar, you’ll learn: Why VIP cultivation is so important to your bottom line. How to use customer analytics and segmentation to design surprise-and-delight tactics specifically for your VIPs. How marketing and merchandising can work together to ensure the long-term growth of your organization by increasing the value of your top 10% of customers. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

36 MIN2019 SEP 26
Comments
Expanding Your Red Carpet

A Look into the Future: Customer Marketing 2.0

In this session, we’re visited by Professor Eric M. Schwartz from the University of Michigan Ross School of Business. Professor Schwartz's expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. In today’s session, Professor Schwartz will explain how retail marketers can go about testing, learning, and solving for the following questions: Looking at my customer base, how much value can I expect? How should I decide which of my existing customers to target? (And with what?) How should I allocate my budget to best acquire new customers? To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

37 MIN2019 AUG 21
Comments
A Look into the Future: Customer Marketing 2.0

Building Data-Driven Personas

In this webinar, Custora Head of Data Science Andy Lim presents on how to use your own first-party data to build effective customer personas. While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to foster real engagement. In this session, you’ll learn: What are personas and why are they useful? Why not just target and sell to everyone? The four ways to build marketing/sales personas — from gut to data and back Common obstacles to creating useful, efficient personas and ways to overcome these issues To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

59 MIN2019 AUG 21
Comments
Building Data-Driven Personas

The New CMO: The Voice of the Customer Within the Organization

Custora Director of Product Nitika Sheth will present on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value. In this webinar, you'll learn: How the finance team can use customer lifetime value for annual revenue and profit forecasting How retail executive teams are using customer-centric KPIs to understand the true health of their customer database How customer-centric KPIs help CMOs become the voice of the customer within their organizations To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

29 MIN2019 JUL 18
Comments
The New CMO: The Voice of the Customer Within the Organization

Supergoop: Skincare and Customer Care All Year-Round

An interview with Michael Engert, Head of Direct to Consumer at Supergoop, after Custora announced Supergoop as the winner of Custora’s inaugural Customer Obsession Awards for Overall Customer Centricity. To learn more, visit us at custora.com. To learn more about Customer-Centric Benchmarking, check out our webinar here, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

35 MIN2019 JUL 9
Comments
Supergoop: Skincare and Customer Care All Year-Round

Dagne Dover: Functional Fashion and Fashionable Functions in Retail Marketing

An interview with Vadim Grinberg, VP Consumer Growth & Insight, after Custora announced Dagne Dover as the winner of Custora’s inaugural Customer Obsession Awards for Customer Lifecycle Marketing, which includes year-over-year growth in acquisition. retention, and reactivation. To learn more, visit us at custora.com. To learn more about Customer-Centric Benchmarking, check out our webinar here, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

35 MIN2019 JUL 2
Comments
Dagne Dover: Functional Fashion and Fashionable Functions in Retail Marketing

The One-Time Buyer Problem is Not a One-Person Job

Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming customers, the parties responsible can be found in departments across the company. Jordan Elkind, Head of Product at Custora, discusses how heads of marketing can approach other departments with a nuanced view of the customer through predictive analytics to relieve their collective burden of customer cultivation. In this webinar you’ll learn: Why retention and cultivation are more mission-critical in retail than even acquisition How to involve your entire organization to use data-driven insights in the effort to cultivate repeat buyers High-level strategy and on-the-ground tactics to address the one-time buyer problem To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on this topic, download our book "One and Not Done...

55 MIN2019 JUN 27
Comments
The One-Time Buyer Problem is Not a One-Person Job

Supercharge Your Customer Journey

Understanding your customers and how they evolve throughout their lifecycle is key to creating a data-driven personalization strategy that gets results. In this webinar with customer journey optimization experts Yieldify, we'll take a look at how predictive analytics and personalization can be combined to grow revenue and improve customer lifetime value. You'll learn how to: Recognize and proactively prevent customer churn Identify high-value customers, and personalize accordingly Pinpoint customers with an affinity toward particular products Create and use personas and segments effectively for personalization To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

56 MIN2019 JUN 7
Comments
Supercharge Your Customer Journey

Where Retail Organizations Fall Short with Segmentation

In this webinar, Custora CEO Corey Pierson walks through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include: Overspending on qualitative behavioral surveys with no way to use the glut of information other than inspiration Misconceptions in the debate between segmentation and 1:1 personalization The friction points that prevent people from testing their segmentation approaches The inability to operationalize a test and learn environment To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

58 MIN2019 MAY 31
Comments
Where Retail Organizations Fall Short with Segmentation

Latest Episodes

Tilting the Odds: Using Customer Insights to De-Risk Your Business

Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisions, such as: Should we launch a loyalty program? What is the omnichannel demand impact of closing a store? Should we re-vamp merchandising assortments? To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

29 MIN2019 OCT 23
Comments
Tilting the Odds: Using Customer Insights to De-Risk Your Business

Expanding Your Red Carpet

It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year. Today, Custora VP of Customer Success Ben Grant gives an overview of marketing-specific and cross-organizational strategies to better serve your best customers. In this webinar, you’ll learn: Why VIP cultivation is so important to your bottom line. How to use customer analytics and segmentation to design surprise-and-delight tactics specifically for your VIPs. How marketing and merchandising can work together to ensure the long-term growth of your organization by increasing the value of your top 10% of customers. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

36 MIN2019 SEP 26
Comments
Expanding Your Red Carpet

A Look into the Future: Customer Marketing 2.0

In this session, we’re visited by Professor Eric M. Schwartz from the University of Michigan Ross School of Business. Professor Schwartz's expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. In today’s session, Professor Schwartz will explain how retail marketers can go about testing, learning, and solving for the following questions: Looking at my customer base, how much value can I expect? How should I decide which of my existing customers to target? (And with what?) How should I allocate my budget to best acquire new customers? To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

37 MIN2019 AUG 21
Comments
A Look into the Future: Customer Marketing 2.0

Building Data-Driven Personas

In this webinar, Custora Head of Data Science Andy Lim presents on how to use your own first-party data to build effective customer personas. While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to foster real engagement. In this session, you’ll learn: What are personas and why are they useful? Why not just target and sell to everyone? The four ways to build marketing/sales personas — from gut to data and back Common obstacles to creating useful, efficient personas and ways to overcome these issues To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

59 MIN2019 AUG 21
Comments
Building Data-Driven Personas

The New CMO: The Voice of the Customer Within the Organization

Custora Director of Product Nitika Sheth will present on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value. In this webinar, you'll learn: How the finance team can use customer lifetime value for annual revenue and profit forecasting How retail executive teams are using customer-centric KPIs to understand the true health of their customer database How customer-centric KPIs help CMOs become the voice of the customer within their organizations To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

29 MIN2019 JUL 18
Comments
The New CMO: The Voice of the Customer Within the Organization

Supergoop: Skincare and Customer Care All Year-Round

An interview with Michael Engert, Head of Direct to Consumer at Supergoop, after Custora announced Supergoop as the winner of Custora’s inaugural Customer Obsession Awards for Overall Customer Centricity. To learn more, visit us at custora.com. To learn more about Customer-Centric Benchmarking, check out our webinar here, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

35 MIN2019 JUL 9
Comments
Supergoop: Skincare and Customer Care All Year-Round

Dagne Dover: Functional Fashion and Fashionable Functions in Retail Marketing

An interview with Vadim Grinberg, VP Consumer Growth & Insight, after Custora announced Dagne Dover as the winner of Custora’s inaugural Customer Obsession Awards for Customer Lifecycle Marketing, which includes year-over-year growth in acquisition. retention, and reactivation. To learn more, visit us at custora.com. To learn more about Customer-Centric Benchmarking, check out our webinar here, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

35 MIN2019 JUL 2
Comments
Dagne Dover: Functional Fashion and Fashionable Functions in Retail Marketing

The One-Time Buyer Problem is Not a One-Person Job

Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming customers, the parties responsible can be found in departments across the company. Jordan Elkind, Head of Product at Custora, discusses how heads of marketing can approach other departments with a nuanced view of the customer through predictive analytics to relieve their collective burden of customer cultivation. In this webinar you’ll learn: Why retention and cultivation are more mission-critical in retail than even acquisition How to involve your entire organization to use data-driven insights in the effort to cultivate repeat buyers High-level strategy and on-the-ground tactics to address the one-time buyer problem To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on this topic, download our book "One and Not Done...

55 MIN2019 JUN 27
Comments
The One-Time Buyer Problem is Not a One-Person Job

Supercharge Your Customer Journey

Understanding your customers and how they evolve throughout their lifecycle is key to creating a data-driven personalization strategy that gets results. In this webinar with customer journey optimization experts Yieldify, we'll take a look at how predictive analytics and personalization can be combined to grow revenue and improve customer lifetime value. You'll learn how to: Recognize and proactively prevent customer churn Identify high-value customers, and personalize accordingly Pinpoint customers with an affinity toward particular products Create and use personas and segments effectively for personalization To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

56 MIN2019 JUN 7
Comments
Supercharge Your Customer Journey

Where Retail Organizations Fall Short with Segmentation

In this webinar, Custora CEO Corey Pierson walks through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include: Overspending on qualitative behavioral surveys with no way to use the glut of information other than inspiration Misconceptions in the debate between segmentation and 1:1 personalization The friction points that prevent people from testing their segmentation approaches The inability to operationalize a test and learn environment To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

58 MIN2019 MAY 31
Comments
Where Retail Organizations Fall Short with Segmentation
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