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Digital Marketing Radio

David Bain

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Digital Marketing Radio

Digital Marketing Radio

David Bain

5
Followers
0
Plays
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About Us

Digital Marketing Radio with David Bain interviews niche online marketing experts on their specialist subject as well as getting their opinion on the state of internet business today.

Latest Episodes

DMR Update and Bonus Episode – Guy Kawasaki Interview

I shared an announcement with you a few months ago that I’d be publishing 10 new episodes of Digital Marketing Radio this year. Now that is still coming soon, but with a little twist. But I’ll share the twist with you in a few weeks’ time! In the meantime, there’s something else that I’ve been working on... You may well know that in the past I’ve also published a podcast called Business Book of The Month. Well, that podcast is making a bit of a comeback. In the past few weeks I’ve recorded 2 great interviews with former Chief Evangelist for Apple, Guy Kawasaki and bestselling author, Ryan Levesque. What I’m going to do is share the whole interview with Guy Kawasaki with in this episode too, and if you like this, and you want to listen to the Ryan Levesque interview, which will be published in June, you’ll need to subscribe for free to the Business Book of the Month podcast in your favourite podcatcher. :)

27 MIN2019 MAY 15
Comments
DMR Update and Bonus Episode – Guy Kawasaki Interview

ANNOUNCEMENT: “Digital Marketing in 2019” livestream series

This is an announcement of "Digital Marketing in 2019", a new livestream series that will be happening during the month of December 2018. Listen for full details! The whole livestream event will be available for you to watch online for free – you can get the full details via the Facebook Messenger app. To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience! So what exactly is “Digital Marketing in 2019”? You may remember me having over 100 digital marketers on a livestream a couple of years ago. This time I’m partnered with 5 marketing software and training companies to deliver the livestream – namely Hubspot Academy, Buzzsumo, SEMrush, MobileMonkey and AVADO. There’s going to be 5 parts to this livestream series, each delivered on separate days from the 3rd to the 7th of December. 120 of the world’s leading digital marketers are taking part – including - to read some of the...

3 MIN2018 NOV 18
Comments
ANNOUNCEMENT: “Digital Marketing in 2019” livestream series

Are These the Top 10 EVER Digital Marketing Radio episodes? | DMR #225

I’ve been hosting DMRfor more than 3 years now.And in that time I’ve had the privilege of interviewing many of the world’s leading digital marketers right here on this very podcast. I’ve had a lot of fun, learned a lot, and built some great relationships. BUT - this could bethelast episode! There comes a time when your life gets busy, that you need to make some tough decisions when it comes to priorities - and I’m afraid that this means that I’ve decided to pause recording new episodes of DMR. It could be that I start recording again in a few month’s time, or it could be that the show as we know it doesn't return. Or it could even be that a listener decides to make me an offer to buy the whole show. However, whatever happens in the future, I’ll certainly be taking the next few months off to focus on other things. Of course I’ll still be be keeping busy online - if you’re a professional marketer or a podcaster, please add me to your LinkedIn network - I’ve got the /DavidBa...

23 MIN2017 SEP 27
Comments
Are These the Top 10 EVER Digital Marketing Radio episodes? | DMR #225

How to Market a Book on Amazon – DAVE CHESSON | DMR #224

TodayI'mjoined byan online entrepreneur specializing in book marketing.He’s worked with New York Times bestselling authors like Ted Dekker,and the book marketing team of L.Ron Hubbard -plus also, online writers like Pat Flynn and Jeff Goins.Welcome to DMR, Dave Chesson.[you can find Dave over at Kindlepreneur.com.] On this episode ofDigital Marketing Radio we discusshow to market a book on Amazon, with topics including: You have a very varied background to put it mildly, how did you get into book marketing? I’m interested in exploring your thoughts on producing and marketing a book as an authority-building platform for entrepreneurs and leaders - what are some of the important things to consider from that perspective How should you start out - do you suggest exploring a topic with an audience before starting to write a book At what stage in the process do you consider book marketing? What are the essential elements to include in a book marketing plan? How does marketing a Kindle b...

35 MIN2017 SEP 18
Comments
How to Market a Book on Amazon – DAVE CHESSON | DMR #224

How to Acquire High Quality Links in 2017 – JAMES NORQUAY | DMR #223

TodayI'mjoined bya man who has over 10 years’ experience in competitive SEO & content marketing verticals. He formed his own agency in 2012 and currently works with companies across Australia, Asia, Europe and the USA. Welcome to DMR, James Norquay. [You can find James over at ProsperityMedia.com.au.] On this episode ofDigital Marketing Radio we discusshow to acquire high quality links in 2017, with topics including: Why didn’t you use the term ‘build links’? Are links still absolutely critical to organic success in 2017? What are some examples of great links you can acquire in 2017? Is it wrong to buy links? Do you need to be building links all the time or can you stop after a while? Do nofollow links provide any value? What linking activities used to work, but no longer work in 2017? Are there linking activities that work in Google Australia but not in Google USA? [Tweet ""Do things the right way. Don't cut corners." @connections8 #SEO"] Software I couldn't live without What s...

34 MIN2017 SEP 11
Comments
How to Acquire High Quality Links in 2017 – JAMES NORQUAY | DMR #223

Honing the Customer Buying Process – KRISTIN ZHIVAGO | DMR #222

TodayI'mjoined bythe first woman to sell machine-shop tools in the USA -and since then she’s been learning everything she could about tech and selling... welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.] On this episode ofDigital Marketing Radio we discusshoning the customer buying process, with topics including: What aspects of that do you think many businesses are struggling with at the moment? Why do you think that is? What can we do better as businesses to pay more attention to the customer buying process? What can marketers do better to provide buyers with what they’re looking for? Content marketing is what a lot marketers are focusing on at the moment - how do we ensure that we’re producing content that helps the buyer process? What are your thoughts on how sales and marketing can do to work more effectively together? How has the customer buying process changes over the past few years and how is this likely to further change over the comin...

32 MIN2017 SEP 4
Comments
Honing the Customer Buying Process – KRISTIN ZHIVAGO | DMR #222

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

TodayI'mjoined by2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid.Welcome to DMR, Peter Reitano & Jeff Goldenberg.[you can find these chaps over at Abacus.agency.] On this episode ofDigital Marketing Radio we discusshow to optimize your Facebook ads, with topics including: Why Facebook advertising? What’s your second favourite online advertising network after Facebook? Can you talk me through how you go setting up a new campaign on Facebook? How do you target who sees the ad? What’s a great call to action? Are Facebook ads getting more expensive? What are the unique skills required for Facebook advertising compared with other paid networks? Why do people fail at Facebook ads? What’s in development - what’s the future of Facebook ads? [Tweet ""Too many founders think by selecting a niche...they're limiting their business" @jeff_goldenberg"] Software I couldn't live without What software do you curre...

43 MIN2017 AUG 28
Comments
How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

The 5 Keys to Building a Great Brand – RICK CESARI | DMR #220

TodayI'mjoined bya man who helped take GoPro from a start-up, to over a billion dollars in sales in just a few short years.He is the author of ‘Buy Now’, and his next book is due out soon.Welcome to DMR, Rick Cesari. [You can find Rick over at CesariIgnite.com.] On this episode ofDigital Marketing Radio we discuss The 5 Keys to Building a Great Brand, with topics including: Is building a great brand an integral part to building a great business? Can you not just build a business by offering a great service without worrying too much about your brand? How would you define what a brand is? Can you give me some examples of brands you consider to be great - and why you consider them to be great? I mentioned at the top of the show that we were going to be talking about the 5 Keys to Building a Great Brand - so what are they? Which key to building a great brand is most important? What is the biggest mistakes that businesses tend to make when trying to build a brand? [Tweet ""If you're #m...

40 MIN2017 AUG 21
Comments
The 5 Keys to Building a Great Brand – RICK CESARI | DMR #220

Growth Hacking an Online Graphic Design Business – RUSS PERRY | DMR #219

TodayI'mjoined bya manwho helps thousands of businesses improve their creativitythrough a flat-rate graphic design service.Welcome to DMR, Russ Perry. [you can find Russ over at RussPerry.co/DMR &DesignPickle.com.] On this episode ofDigital Marketing Radio we discussgrowth hacking an online graphic design business, with topics including: Why offer a graphic design service for a fixed monthly fee? Was there any other business model that you considered? How did you end up with this model? You grew the business from zero to over a million dollars in 16 months - what do you attribute that success to? How much of a part did growth hacking play? What does growth hacking mean to you? What aspects of growth hacking proved most successful? What precisely about what you did made it a success? Have you changed anything about your growth hacking strategies over the past year to make them even more successful? [Tweet ""Make sure you're charging enough!" @russperry @designpickle #EntrepreneurTips...

37 MIN2017 AUG 14
Comments
Growth Hacking an Online Graphic Design Business – RUSS PERRY | DMR #219

Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM | DMR #218

TodayI'mjoined bya manwho claims he's seen more quizzes than pretty much anyone in the world.He’s the founder of a quiz builder used by 30,000 brandsincluding The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam.[You can find Josh over at TryInteract.com.] On this episode ofDigital Marketing Radio we discusswhetheronline quizzes be part of your digital marketing strategy, with topics including: Why quizzes? Why do businesses like to use them? Why are quizzes better than other forms of lead capture? What are some of the better practises for creating a quiz? What’s the best length of a quiz? Does this change if more people using their mobile device to participate in the quiz? Is it best to offer incentives for people to complete a quiz? What are some of the mistakes that businesses make when creating a quiz? What are some of the first steps for businesses to get started? [Tweet ""Everything starts and ends with a connection between 2 people." @JHayna...

32 MIN2017 AUG 7
Comments
Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM | DMR #218

Latest Episodes

DMR Update and Bonus Episode – Guy Kawasaki Interview

I shared an announcement with you a few months ago that I’d be publishing 10 new episodes of Digital Marketing Radio this year. Now that is still coming soon, but with a little twist. But I’ll share the twist with you in a few weeks’ time! In the meantime, there’s something else that I’ve been working on... You may well know that in the past I’ve also published a podcast called Business Book of The Month. Well, that podcast is making a bit of a comeback. In the past few weeks I’ve recorded 2 great interviews with former Chief Evangelist for Apple, Guy Kawasaki and bestselling author, Ryan Levesque. What I’m going to do is share the whole interview with Guy Kawasaki with in this episode too, and if you like this, and you want to listen to the Ryan Levesque interview, which will be published in June, you’ll need to subscribe for free to the Business Book of the Month podcast in your favourite podcatcher. :)

27 MIN2019 MAY 15
Comments
DMR Update and Bonus Episode – Guy Kawasaki Interview

ANNOUNCEMENT: “Digital Marketing in 2019” livestream series

This is an announcement of "Digital Marketing in 2019", a new livestream series that will be happening during the month of December 2018. Listen for full details! The whole livestream event will be available for you to watch online for free – you can get the full details via the Facebook Messenger app. To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience! So what exactly is “Digital Marketing in 2019”? You may remember me having over 100 digital marketers on a livestream a couple of years ago. This time I’m partnered with 5 marketing software and training companies to deliver the livestream – namely Hubspot Academy, Buzzsumo, SEMrush, MobileMonkey and AVADO. There’s going to be 5 parts to this livestream series, each delivered on separate days from the 3rd to the 7th of December. 120 of the world’s leading digital marketers are taking part – including - to read some of the...

3 MIN2018 NOV 18
Comments
ANNOUNCEMENT: “Digital Marketing in 2019” livestream series

Are These the Top 10 EVER Digital Marketing Radio episodes? | DMR #225

I’ve been hosting DMRfor more than 3 years now.And in that time I’ve had the privilege of interviewing many of the world’s leading digital marketers right here on this very podcast. I’ve had a lot of fun, learned a lot, and built some great relationships. BUT - this could bethelast episode! There comes a time when your life gets busy, that you need to make some tough decisions when it comes to priorities - and I’m afraid that this means that I’ve decided to pause recording new episodes of DMR. It could be that I start recording again in a few month’s time, or it could be that the show as we know it doesn't return. Or it could even be that a listener decides to make me an offer to buy the whole show. However, whatever happens in the future, I’ll certainly be taking the next few months off to focus on other things. Of course I’ll still be be keeping busy online - if you’re a professional marketer or a podcaster, please add me to your LinkedIn network - I’ve got the /DavidBa...

23 MIN2017 SEP 27
Comments
Are These the Top 10 EVER Digital Marketing Radio episodes? | DMR #225

How to Market a Book on Amazon – DAVE CHESSON | DMR #224

TodayI'mjoined byan online entrepreneur specializing in book marketing.He’s worked with New York Times bestselling authors like Ted Dekker,and the book marketing team of L.Ron Hubbard -plus also, online writers like Pat Flynn and Jeff Goins.Welcome to DMR, Dave Chesson.[you can find Dave over at Kindlepreneur.com.] On this episode ofDigital Marketing Radio we discusshow to market a book on Amazon, with topics including: You have a very varied background to put it mildly, how did you get into book marketing? I’m interested in exploring your thoughts on producing and marketing a book as an authority-building platform for entrepreneurs and leaders - what are some of the important things to consider from that perspective How should you start out - do you suggest exploring a topic with an audience before starting to write a book At what stage in the process do you consider book marketing? What are the essential elements to include in a book marketing plan? How does marketing a Kindle b...

35 MIN2017 SEP 18
Comments
How to Market a Book on Amazon – DAVE CHESSON | DMR #224

How to Acquire High Quality Links in 2017 – JAMES NORQUAY | DMR #223

TodayI'mjoined bya man who has over 10 years’ experience in competitive SEO & content marketing verticals. He formed his own agency in 2012 and currently works with companies across Australia, Asia, Europe and the USA. Welcome to DMR, James Norquay. [You can find James over at ProsperityMedia.com.au.] On this episode ofDigital Marketing Radio we discusshow to acquire high quality links in 2017, with topics including: Why didn’t you use the term ‘build links’? Are links still absolutely critical to organic success in 2017? What are some examples of great links you can acquire in 2017? Is it wrong to buy links? Do you need to be building links all the time or can you stop after a while? Do nofollow links provide any value? What linking activities used to work, but no longer work in 2017? Are there linking activities that work in Google Australia but not in Google USA? [Tweet ""Do things the right way. Don't cut corners." @connections8 #SEO"] Software I couldn't live without What s...

34 MIN2017 SEP 11
Comments
How to Acquire High Quality Links in 2017 – JAMES NORQUAY | DMR #223

Honing the Customer Buying Process – KRISTIN ZHIVAGO | DMR #222

TodayI'mjoined bythe first woman to sell machine-shop tools in the USA -and since then she’s been learning everything she could about tech and selling... welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.] On this episode ofDigital Marketing Radio we discusshoning the customer buying process, with topics including: What aspects of that do you think many businesses are struggling with at the moment? Why do you think that is? What can we do better as businesses to pay more attention to the customer buying process? What can marketers do better to provide buyers with what they’re looking for? Content marketing is what a lot marketers are focusing on at the moment - how do we ensure that we’re producing content that helps the buyer process? What are your thoughts on how sales and marketing can do to work more effectively together? How has the customer buying process changes over the past few years and how is this likely to further change over the comin...

32 MIN2017 SEP 4
Comments
Honing the Customer Buying Process – KRISTIN ZHIVAGO | DMR #222

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

TodayI'mjoined by2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid.Welcome to DMR, Peter Reitano & Jeff Goldenberg.[you can find these chaps over at Abacus.agency.] On this episode ofDigital Marketing Radio we discusshow to optimize your Facebook ads, with topics including: Why Facebook advertising? What’s your second favourite online advertising network after Facebook? Can you talk me through how you go setting up a new campaign on Facebook? How do you target who sees the ad? What’s a great call to action? Are Facebook ads getting more expensive? What are the unique skills required for Facebook advertising compared with other paid networks? Why do people fail at Facebook ads? What’s in development - what’s the future of Facebook ads? [Tweet ""Too many founders think by selecting a niche...they're limiting their business" @jeff_goldenberg"] Software I couldn't live without What software do you curre...

43 MIN2017 AUG 28
Comments
How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

The 5 Keys to Building a Great Brand – RICK CESARI | DMR #220

TodayI'mjoined bya man who helped take GoPro from a start-up, to over a billion dollars in sales in just a few short years.He is the author of ‘Buy Now’, and his next book is due out soon.Welcome to DMR, Rick Cesari. [You can find Rick over at CesariIgnite.com.] On this episode ofDigital Marketing Radio we discuss The 5 Keys to Building a Great Brand, with topics including: Is building a great brand an integral part to building a great business? Can you not just build a business by offering a great service without worrying too much about your brand? How would you define what a brand is? Can you give me some examples of brands you consider to be great - and why you consider them to be great? I mentioned at the top of the show that we were going to be talking about the 5 Keys to Building a Great Brand - so what are they? Which key to building a great brand is most important? What is the biggest mistakes that businesses tend to make when trying to build a brand? [Tweet ""If you're #m...

40 MIN2017 AUG 21
Comments
The 5 Keys to Building a Great Brand – RICK CESARI | DMR #220

Growth Hacking an Online Graphic Design Business – RUSS PERRY | DMR #219

TodayI'mjoined bya manwho helps thousands of businesses improve their creativitythrough a flat-rate graphic design service.Welcome to DMR, Russ Perry. [you can find Russ over at RussPerry.co/DMR &DesignPickle.com.] On this episode ofDigital Marketing Radio we discussgrowth hacking an online graphic design business, with topics including: Why offer a graphic design service for a fixed monthly fee? Was there any other business model that you considered? How did you end up with this model? You grew the business from zero to over a million dollars in 16 months - what do you attribute that success to? How much of a part did growth hacking play? What does growth hacking mean to you? What aspects of growth hacking proved most successful? What precisely about what you did made it a success? Have you changed anything about your growth hacking strategies over the past year to make them even more successful? [Tweet ""Make sure you're charging enough!" @russperry @designpickle #EntrepreneurTips...

37 MIN2017 AUG 14
Comments
Growth Hacking an Online Graphic Design Business – RUSS PERRY | DMR #219

Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM | DMR #218

TodayI'mjoined bya manwho claims he's seen more quizzes than pretty much anyone in the world.He’s the founder of a quiz builder used by 30,000 brandsincluding The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam.[You can find Josh over at TryInteract.com.] On this episode ofDigital Marketing Radio we discusswhetheronline quizzes be part of your digital marketing strategy, with topics including: Why quizzes? Why do businesses like to use them? Why are quizzes better than other forms of lead capture? What are some of the better practises for creating a quiz? What’s the best length of a quiz? Does this change if more people using their mobile device to participate in the quiz? Is it best to offer incentives for people to complete a quiz? What are some of the mistakes that businesses make when creating a quiz? What are some of the first steps for businesses to get started? [Tweet ""Everything starts and ends with a connection between 2 people." @JHayna...

32 MIN2017 AUG 7
Comments
Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM | DMR #218
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