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Skill Up

HubSpot

11
Followers
14
Plays
Skill Up

Skill Up

HubSpot

11
Followers
14
Plays
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About Us

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business.

Latest Episodes

The Future of Social Marketing

The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be at the core of our collective social futures.

10 MINAPR 23
Comments
The Future of Social Marketing

Reporting on Social Media Success

So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting? Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.

8 MINAPR 21
Comments
Reporting on Social Media Success

Advertising and Optimizing Facebook Content

Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Facebook ads. Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.

9 MINAPR 16
Comments
Advertising and Optimizing Facebook Content

Using Instagram to Drive Awareness and Purchase Intent

Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the different types of content you should prioritize, what we’re working on here at HubSpot, and why you need to consider the entire buyer’s journey.

9 MINAPR 14
Comments
Using Instagram to Drive Awareness and Purchase Intent

Creating an Employer Brand on LinkedIn

Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about how you position your company as an amazing place to work. Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish content about your company.

9 MINAPR 9
Comments
Creating an Employer Brand on LinkedIn

Using Twitter to Drive More Conversations and Community

Twitter’s audience, more than almost any platform, can feel like it’s all over the place. So how can you not only drive more meaningful conversations but also and build community with existing and potential customers? HubSpot’s Krystal Wu talks through how you can find like-minded audiences and add valuable discussion. Because it can all get overwhelming quickly. So you need to know when to keep it simple. And breathe.

9 MINAPR 7
Comments
Using Twitter to Drive More Conversations and Community

Creating Compelling Content for Social

Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling? You need to create content that gets people talking, without losing sight of your company’s values. Kelsi Yamada joins Matt to talk about how HubSpot thinks about social content and explains why data might not always give you the answers you’re looking for.

7 MINAPR 2
Comments
Creating Compelling Content for Social

How to Create a Social Media Strategy

This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are on social, interacting with brands and communities. That’s a lot. So before you start trying to market to all of them, you need to create a social media strategy. Host Matthew Brown gives you five things to keep in mind as you start your social marketing.

9 MINMAR 31
Comments
How to Create a Social Media Strategy

How to Make Your Conversational Marketing More Human

What makes conversational marketing great is when it’s super relevant to any given problem and gets visitors to where they want to go. The more contextual you make it, the better the experience. HubSpot’s resident bots guru Connor Cirillo joins Anni to talk about why bots are more than just a marketing priority, how to optimize for human behavior, and why advanced targeting helps put the customer first.

9 MINFEB 20
Comments
How to Make Your Conversational Marketing More Human

How to Drive Loyalty Through Customer Marketing

With today’s empowered buyer, your best marketing channel is your existing customers. And when your customers succeed, it’s your best predictor for business growth. The world of marketing has shifted to word of mouth, and reviews are more important than ever before. Anni takes you through how to support your customers and advocates with an inbound marketing strategy designed for them.

6 MINFEB 18
Comments
How to Drive Loyalty Through Customer Marketing

Latest Episodes

The Future of Social Marketing

The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be at the core of our collective social futures.

10 MINAPR 23
Comments
The Future of Social Marketing

Reporting on Social Media Success

So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting? Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.

8 MINAPR 21
Comments
Reporting on Social Media Success

Advertising and Optimizing Facebook Content

Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Facebook ads. Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.

9 MINAPR 16
Comments
Advertising and Optimizing Facebook Content

Using Instagram to Drive Awareness and Purchase Intent

Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the different types of content you should prioritize, what we’re working on here at HubSpot, and why you need to consider the entire buyer’s journey.

9 MINAPR 14
Comments
Using Instagram to Drive Awareness and Purchase Intent

Creating an Employer Brand on LinkedIn

Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about how you position your company as an amazing place to work. Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish content about your company.

9 MINAPR 9
Comments
Creating an Employer Brand on LinkedIn

Using Twitter to Drive More Conversations and Community

Twitter’s audience, more than almost any platform, can feel like it’s all over the place. So how can you not only drive more meaningful conversations but also and build community with existing and potential customers? HubSpot’s Krystal Wu talks through how you can find like-minded audiences and add valuable discussion. Because it can all get overwhelming quickly. So you need to know when to keep it simple. And breathe.

9 MINAPR 7
Comments
Using Twitter to Drive More Conversations and Community

Creating Compelling Content for Social

Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling? You need to create content that gets people talking, without losing sight of your company’s values. Kelsi Yamada joins Matt to talk about how HubSpot thinks about social content and explains why data might not always give you the answers you’re looking for.

7 MINAPR 2
Comments
Creating Compelling Content for Social

How to Create a Social Media Strategy

This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are on social, interacting with brands and communities. That’s a lot. So before you start trying to market to all of them, you need to create a social media strategy. Host Matthew Brown gives you five things to keep in mind as you start your social marketing.

9 MINMAR 31
Comments
How to Create a Social Media Strategy

How to Make Your Conversational Marketing More Human

What makes conversational marketing great is when it’s super relevant to any given problem and gets visitors to where they want to go. The more contextual you make it, the better the experience. HubSpot’s resident bots guru Connor Cirillo joins Anni to talk about why bots are more than just a marketing priority, how to optimize for human behavior, and why advanced targeting helps put the customer first.

9 MINFEB 20
Comments
How to Make Your Conversational Marketing More Human

How to Drive Loyalty Through Customer Marketing

With today’s empowered buyer, your best marketing channel is your existing customers. And when your customers succeed, it’s your best predictor for business growth. The world of marketing has shifted to word of mouth, and reviews are more important than ever before. Anni takes you through how to support your customers and advocates with an inbound marketing strategy designed for them.

6 MINFEB 18
Comments
How to Drive Loyalty Through Customer Marketing
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