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The CMO Podcast

Gallery Media Group Originals

28
Followers
165
Plays
The CMO Podcast

The CMO Podcast

Gallery Media Group Originals

28
Followers
165
Plays
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About Us

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

Latest Episodes

Tony Wells (USAA) | Building Trust Through Storytelling

Tony Wellsis the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans.The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion. In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be faster while encouraging them to be independent and creative. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

56 min20 h ago
Comments
Tony Wells (USAA) | Building Trust Through Storytelling

Jill Gregory (NASCAR) | Leadership During Crisis

Jill Gregoryis the Executive Vice President and Chief Marketing Officer forNASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing.Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how they are standing up against racism as an organization. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

19 min2 d ago
Comments
Jill Gregory (NASCAR) | Leadership During Crisis

Katrina McGhee (American Heart Association) | Leading with Compassion

KatrinaMcGheeis the EVP, Marketing and Communications at theAmerican Heart Association.Katrinais the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke. In this conversation,Katrinatalks about how starting each day with gratitude helped her become the compassionate leader she is today.Katrinatalks about how the AHA is helping inform the public about the health and safetyissues surrounding COVID-19, how she as an executive is brining up social injustice to the corporateconversation, and she talks about why she left the AHA in 2002 to return in 2020 as the EVP, Marketing, and Communications. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the COVID-19 pandemic. Learn more atDeloitte.com.

58 min1 w ago
Comments
Katrina McGhee (American Heart Association) | Leading with Compassion

Jennifer Sey(Levis) | Leadership During Crisis

Jennifer Seyis theCMOof Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim andJenalso open up about how brands can do more to support their consumers during this racial unrest, and have an honest conversation about burnout and the challenges of managing a team during these times. Jenalso talks about her new documentary,Athlete Awhichfocuses on theUSA Gymnastic's toxic culture and thegymnasts who survived doctor Larry Nassar's abuse. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the COVID-19 pandemic. Learn more atDeloitte.com.

36 min1 w ago
Comments
Jennifer Sey(Levis) | Leadership During Crisis

ANA Roundtable!

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers.The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve. Joining Jim for this ANA roundtable are: Marissa Jarratt, CMO of 7-Eleven Lynn Pina, CMO for of GeoBlue, an innovative provider of insurance and medical services for international travelers Andrea Sengara, Head of Marketing US at Campari Vikrant Batra, CMO of HP, the company that gave rise to Silicon Valley This panel discussion is an extension of the ANA’s Growth Champions Forum, which was led by Jim in June 2020.The discussion will be focusing on the two hottest topics on the minds of today’s CMOs, how to build a digitally savvy organization and how to effectively navigate the c-suite. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the COVID-19 pandemic. Learn more atDel...

64 min2 w ago
Comments
ANA Roundtable!

Adam Petrick (Puma) | Leadership During Crisis

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy. In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navigate micromanaging a team, and how he tries to keep his team creative when everyone is in a bubble. Adam also talks about how Puma is finding its voice to meet this moment in history and the Black Lives Matter movement. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

33 min2 w ago
Comments
Adam Petrick (Puma) | Leadership During Crisis

Andrea Brimmer (Ally Bank) | Banking Done Right

Andrea Brimmeris the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service. Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their customers. Andrea also talks about how a financial institution's brand purpose helps shape how they view and interact with customers, and more! Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

56 min3 w ago
Comments
Andrea Brimmer (Ally Bank) | Banking Done Right

Maryam Banikarim (Nextdoor) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service. In this conversation, Maryam talks about how her Nextdoor is set up to help communities in need and how they are connecting neighbors during the pandemic. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

24 min3 w ago
Comments
Maryam Banikarim (Nextdoor) | Leadership During Crisis

Jen Sey (Levi's) | Following The Founder's Purpose

Jen Seyis the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented.But what's the work that goes into marketing a company with such a storied brand? In this episode, Jen talks about how Levi Strauss & Co.'svalues are the apparel company's purpose. Jen discusses how her gymnastic coach helped shape her into the leader she is today and why quitting shouldn't be considered a bad thing.This conversation was recorded before the COVID-19 pandemic. Jen is also the producer of the Netflix documentary,Athlete Athat profiles the victims of USA Gymnastics doctor Larry Nassar's abuse and the reporters who exposed USAG's toxic culture.Athlete Ais streaming now. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

46 minSEP 2
Comments
Jen Sey (Levi's) | Following The Founder's Purpose

Stephanie Sotelo Perdue (Chipotle) - Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s efforts to help feed frontline workers, how Chipotle is supporting the family farms that supply their restaurants, and more. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

13 minAUG 31
Comments
Stephanie Sotelo Perdue (Chipotle) - Leadership During Crisis

Latest Episodes

Tony Wells (USAA) | Building Trust Through Storytelling

Tony Wellsis the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans.The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion. In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be faster while encouraging them to be independent and creative. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

56 min20 h ago
Comments
Tony Wells (USAA) | Building Trust Through Storytelling

Jill Gregory (NASCAR) | Leadership During Crisis

Jill Gregoryis the Executive Vice President and Chief Marketing Officer forNASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing.Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how they are standing up against racism as an organization. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

19 min2 d ago
Comments
Jill Gregory (NASCAR) | Leadership During Crisis

Katrina McGhee (American Heart Association) | Leading with Compassion

KatrinaMcGheeis the EVP, Marketing and Communications at theAmerican Heart Association.Katrinais the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke. In this conversation,Katrinatalks about how starting each day with gratitude helped her become the compassionate leader she is today.Katrinatalks about how the AHA is helping inform the public about the health and safetyissues surrounding COVID-19, how she as an executive is brining up social injustice to the corporateconversation, and she talks about why she left the AHA in 2002 to return in 2020 as the EVP, Marketing, and Communications. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the COVID-19 pandemic. Learn more atDeloitte.com.

58 min1 w ago
Comments
Katrina McGhee (American Heart Association) | Leading with Compassion

Jennifer Sey(Levis) | Leadership During Crisis

Jennifer Seyis theCMOof Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim andJenalso open up about how brands can do more to support their consumers during this racial unrest, and have an honest conversation about burnout and the challenges of managing a team during these times. Jenalso talks about her new documentary,Athlete Awhichfocuses on theUSA Gymnastic's toxic culture and thegymnasts who survived doctor Larry Nassar's abuse. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the COVID-19 pandemic. Learn more atDeloitte.com.

36 min1 w ago
Comments
Jennifer Sey(Levis) | Leadership During Crisis

ANA Roundtable!

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers.The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve. Joining Jim for this ANA roundtable are: Marissa Jarratt, CMO of 7-Eleven Lynn Pina, CMO for of GeoBlue, an innovative provider of insurance and medical services for international travelers Andrea Sengara, Head of Marketing US at Campari Vikrant Batra, CMO of HP, the company that gave rise to Silicon Valley This panel discussion is an extension of the ANA’s Growth Champions Forum, which was led by Jim in June 2020.The discussion will be focusing on the two hottest topics on the minds of today’s CMOs, how to build a digitally savvy organization and how to effectively navigate the c-suite. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the COVID-19 pandemic. Learn more atDel...

64 min2 w ago
Comments
ANA Roundtable!

Adam Petrick (Puma) | Leadership During Crisis

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy. In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navigate micromanaging a team, and how he tries to keep his team creative when everyone is in a bubble. Adam also talks about how Puma is finding its voice to meet this moment in history and the Black Lives Matter movement. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

33 min2 w ago
Comments
Adam Petrick (Puma) | Leadership During Crisis

Andrea Brimmer (Ally Bank) | Banking Done Right

Andrea Brimmeris the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service. Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their customers. Andrea also talks about how a financial institution's brand purpose helps shape how they view and interact with customers, and more! Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

56 min3 w ago
Comments
Andrea Brimmer (Ally Bank) | Banking Done Right

Maryam Banikarim (Nextdoor) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service. In this conversation, Maryam talks about how her Nextdoor is set up to help communities in need and how they are connecting neighbors during the pandemic. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

24 min3 w ago
Comments
Maryam Banikarim (Nextdoor) | Leadership During Crisis

Jen Sey (Levi's) | Following The Founder's Purpose

Jen Seyis the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented.But what's the work that goes into marketing a company with such a storied brand? In this episode, Jen talks about how Levi Strauss & Co.'svalues are the apparel company's purpose. Jen discusses how her gymnastic coach helped shape her into the leader she is today and why quitting shouldn't be considered a bad thing.This conversation was recorded before the COVID-19 pandemic. Jen is also the producer of the Netflix documentary,Athlete Athat profiles the victims of USA Gymnastics doctor Larry Nassar's abuse and the reporters who exposed USAG's toxic culture.Athlete Ais streaming now. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

46 minSEP 2
Comments
Jen Sey (Levi's) | Following The Founder's Purpose

Stephanie Sotelo Perdue (Chipotle) - Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s efforts to help feed frontline workers, how Chipotle is supporting the family farms that supply their restaurants, and more. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

13 minAUG 31
Comments
Stephanie Sotelo Perdue (Chipotle) - Leadership During Crisis
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