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The Tartare Project

Phil Toronto

2
Followers
1
Plays
The Tartare Project

The Tartare Project

Phil Toronto

2
Followers
1
Plays
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About Us

There's no shortcut to building a brand - whether it's a company, a movement or for you personally. Every Tuesday, The Tartare Project sits down with founders, artists, restaurateurs, personalities, investors and anyone else building interesting brands, both large and small, exploring candid (... or, dare we say, raw - get it?) conversations highlighting all of the failures, successes and everything in between along the way.The Tartare Project is hosted by NYC-based brand focused investor, Phil Toronto ✌🏼Find us on Instagram:@philtoronto@tartareproject

Latest Episodes

Episode 27 - Sara Dietschy

ESara Dietschy (rhymes with peachy) is a YouTuber based in New York City with over 550,000 subscribers on her self-titled channel whereshe creates and uploads tech reviews, docu-series and vlogs. Through her work, Sara explores the intersection of technology and creativity. Sara rocks the YouTube scene with her contagious zest for life and absolute obsession for tech. During college she wanted to build guitar amplifiers and pursued an electrical engineering/computer science degree for 3.5 years, but then dropped out after finding a passion for video production. Sara has partnered with brands like Intel, IBM, Adobe and Best Buy to enable her creativity and provide the best content possible. That Creative Life is her weekly podcast where you will find candid conversations with CEOs, artists and tech Youtubers. Prominent guests include Gary Vaynerchuk, Linus Tech Tips and Elle Mills. https://www.thatcreative.life/ https://twitter.com/saradietschy https://www.youtube.com/saradietschy

55 MINMAR 3
Comments
Episode 27 - Sara Dietschy

Episode 26 - Ariel Arce (Founder of Air's Champagne Parlor)

EAriel Arce is the 32 year-old New York entrepreneur, also known as the Champagne Empress of Greenwich Village and Nightlife Hitmaker, behind Tokyo Record Bar, Air’s Champagne Parlor, Niche Niche, and Special Club, all of which opened within the past two years on MacDougal Street. Ariel’s passions for wine, dinner parties and music shine throughout her spaces. Each has a distinctive identity and offers guests a singular experience yet share the common philosophy that going out in New York should be more than just picking food from a menu or getting a ticket to a show. It should inspire conviviality, human connection, discovery, and be affordable! A native New York Yorker, Ariel lives in the same apartment where she grew up in Hell’s Kitchen. Her former experiences as a professional actor and competitive gymnast greatly inspired the theatrical elements showcased throughout her venues. Ariel earned her wining and dining stripes at The Office in Chicago, a speakeasy below the renowned Aviary restaurant, and at Pops for Champagne, the "oldest family-operated Champagne bar in America," before heading back home to New York to serve as wine director for Birds & Bubbles and later Riddling Widow. She is considered a thought leader in the wine industry and a tastemaker in the New York dining and entertainment scenes. She is due to publish a book on Champagne in 2020 among other projects that will soon be announced. https://www.instagram.com/arcecool/ https://www.instagram.com/airschampagne/ https://www.instagram.com/tokyorecordbar/ https://www.instagram.com/nichenichenyc/ https://www.instagram.com/specialclubnyc/

52 MINFEB 25
Comments
Episode 26 - Ariel Arce (Founder of Air's Champagne Parlor)

Episode 25 - Tony Fragogiannis (Founder of Brooklyn Hot Dog Company)

ETony Fragogiannis is the founder of Brooklyn Hot Dog Company. Tony was born and raised in New York and after graduating from St. John's University decided to move down to Atlanta and go into the hospitality business with his brother. After being in the restaurant/nightclub business for 9 years, it was time to come back toNew York. Not satisfied with the current selection and varieties of hot dogs in this local markets Tony wanted to change that. In the summer of 2012 The Brooklyn Hot Dog Company was born,an all natural hot dog company focusing on clean recipes and quality ingredients. Yes, we recorded in the hot dog home base so, yes, you do hear some refrigeration throughout the episode. It's very authentic. https://www.brooklynhotdogcompany.com COUPON CODE FOR TARTARE PROJECT LISTENERS: TARTARE25 https://www.instagram.com/bkhotdogco/ https://instagram.com/goldenpalate/

28 MINFEB 18
Comments
Episode 25 - Tony Fragogiannis (Founder of Brooklyn Hot Dog Company)

Episode 24 - Ashli Stockton (Founder of Sunday Forever)

EAshli is the Founder + CEO of Sunday Forever a 3 ½ year old lifestyle brand based out of NYC. Ashli describes Sunday Forever as your one-stop good vibe shop, offering a curated selection of “Nice Things" from kimono style robes to candles, sage and lighter sets, crystals and handmade protective red string bracelets. The brand has been featured in Forbes, Domino ,Beauty Independent, Allure and more. Prior to starting the company Ashli worked for a major fashion and beauty retailer for over a decade. She lives in NYC with her husband and three dogs. When she’s not running her magical company she’s cooking, flower arranging, gardening or watching something wonderfully awful on Bravo. To learn more about Sunday Forever and Ashli you can follow the brand’s journey on instagram and their website

41 MINFEB 11
Comments
Episode 24 - Ashli Stockton (Founder of Sunday Forever)

Episode 23 - Justine Monsul (Founder of monfefo)

EMonfefo first began in Justine's kitchen in Williamsburg, Brooklyn, New York in 2013. She went from selling the first batch to her local deli to being sold across the northeast, Texas and California today. https://www.instagram.com/monfefo/ https://www.instagram.com/justinemonsul/

37 MINFEB 4
Comments
Episode 23 - Justine Monsul (Founder of monfefo)

Episode 22 - Jeremy Lyman & Paul Schlader (Co-Founders of Birch Coffee)

EPaul is passionate about building a business around people—and after falling in love with coffee at a convention in D.C., he never looked back. As an avid yogi, husband, and father, Paul brings an unparalleled passion and care to Birch. You can find him roasting small batches at our LIC roast house on Wednesdays and Fridays. What started as a mere desire to have a comfortable place to go and converse with friends and strangers has turned into something more than Jeremy could have imagined. His love for being of service has truly enabled him to help bring Birch Coffee to a higher level. He has a keen eye for what customers want and how to get it for them which is why the company is as known for its elevated service. Jeremy not only oversees the brand’s expansion, he designs the layout for every new store, is responsible for creating brand partnerships and collaborations all the while overseeing the company’s extensive training and onboarding methodology. https://www.instagram.com/jeremyslyman https://birchcoffee.com https://instagram.com/birchcoffee

58 MINJAN 28
Comments
Episode 22 - Jeremy Lyman & Paul Schlader (Co-Founders of Birch Coffee)

Episode 21 - Alexandra Friedman (Co-Founder of LOLA)

EAlexandra Friedman is the co-founder of LOLA, the first lifelong brand for your body. LOLA aims to address women’s reproductive health with a commitment to product transparency and a community built on candid dialogue about all of the things we don’t openly talk about. Before founding LOLA with her co-founder Jordana, Alex led analytics at Flurry Analytics (acquired by Yahoo in August 2014) and was a consultant at Boston Consulting Group in New York. She has an MBA from Wharton Business School and received her undergraduate degree from Dartmouth College. Over the years, she has been actively involved in the Young Women’s Leadership Network, an education non-profit. https://mylola.com https://instagram.com/lola

30 MINJAN 21
Comments
Episode 21 - Alexandra Friedman (Co-Founder of LOLA)

Episode 20 - Chris Stang & Andrew Steinthal (Co-Founders of The Infatuation)

Ehttps://theinfatuation.com https://instagram.com/infatuation Since its inception in 2009, Stang has been the architect of The Infatuation’s editorial voice, creative vision, and marketing strategy. Today his role still encompasses all of those things, but also includes pushing the company forward into new arenas, including the creation and launch of Text Rex, EEEEEATSCON, The Infatuation’s food festival, and the company’s recent acquisition of Zagat. He was nominated for a James Beard Award in 2015 for Underfinger, a review of a restaurant that doesn’t exist, and he still writes from time to time about real restaurants. Prior to taking on The Infatuation full time, Stang was the VP of Marketing at Atlantic Records, working closely with many of the label’s biggest acts including Coldplay, Bruno Mars, Skrillex, Gnarls Barkley, and Panic! At The Disco. https://instagram.com/houseofstang In his current role, Andrew leads the company's sales and partnerships team, using his skill set as a former music business publicist to build deep, meaningful relationships with like-minded brands such as American Express, Nike, Lyft, Anheuser-Busch, BMW, Coca-Cola, Diageo, Microsoft, Postmates, Mars and more. Under Andrew’s leadership, the company has developed a unique approach for brands to connect with community through food and culture. Whether it’s through relatable content across multiple platforms or live experiences around the world, brand partners of The Infatuation have seen tremendous success with the company’s growing audience of more than 5 million+ monthly users. Prior to going full time Infatuation in 2014, Steinthal was a Vice President of PR at Warner Bros. Records https://instagram.com/schmooey

57 MINJAN 14
Comments
Episode 20 - Chris Stang & Andrew Steinthal (Co-Founders of The Infatuation)

Episode 19 - Andrés Modak (Co-Founder of Snowe)

EAndrés Modak is the Co-Founder & Co-CEO of Snowe, a direct-to-consumer brand building the home brand for the next generation. Snowe creates essentials for your entire home that are irresistible as humanly possible, including bedding, bath linens, & tabletop essentials and more..Since launching 4 years ago, Snowe has amassed a cult following for their award-winning products and singular brand and been heavily lauded by The New York Times, GQ, Vogue and others. Andrés began Snowe in 2015 with his partner Rachel Cohen while the two were outfitting their first home together. Uninspired by mass-market budget buys & pretentious traditional luxury brands, they crafted Snowe to offer well-designed, high-quality home essentials at non-luxury prices, and simplify the process of building an inspired home. Prior to Snowe, Andrés worked in real estate private equity, hotel development and strategy consulting and graduated from Carnegie Mellon & The Wharton School at The University of Pennsylv...

47 MINJAN 7
Comments
Episode 19 - Andrés Modak (Co-Founder of Snowe)

Episode 18 - Emily Abbate (Founder of Hurdle)

EEmily Abbate is a freelance fitness writer and editor living in New York City. When she's not tapping words to laptop, the certified trainer, run coach, and seven-time marathoner is working on her podcast Hurdle, which talks to everyone from entrepreneurs to top CEOs and athletes about how they got through tough times—hurdles of sorts—by leaning into wellness. Tune into the Hurdle Podcast: https://podcasts.apple.com/us/podcast/hurdle/id1330434098?mt=2 https://www.instagram.com/emilyabbate/ https://www.instagram.com/hurdlepodcast/ https://hurdle.us

54 MIN2019 AUG 13
Comments
Episode 18 - Emily Abbate (Founder of Hurdle)

Latest Episodes

Episode 27 - Sara Dietschy

ESara Dietschy (rhymes with peachy) is a YouTuber based in New York City with over 550,000 subscribers on her self-titled channel whereshe creates and uploads tech reviews, docu-series and vlogs. Through her work, Sara explores the intersection of technology and creativity. Sara rocks the YouTube scene with her contagious zest for life and absolute obsession for tech. During college she wanted to build guitar amplifiers and pursued an electrical engineering/computer science degree for 3.5 years, but then dropped out after finding a passion for video production. Sara has partnered with brands like Intel, IBM, Adobe and Best Buy to enable her creativity and provide the best content possible. That Creative Life is her weekly podcast where you will find candid conversations with CEOs, artists and tech Youtubers. Prominent guests include Gary Vaynerchuk, Linus Tech Tips and Elle Mills. https://www.thatcreative.life/ https://twitter.com/saradietschy https://www.youtube.com/saradietschy

55 MINMAR 3
Comments
Episode 27 - Sara Dietschy

Episode 26 - Ariel Arce (Founder of Air's Champagne Parlor)

EAriel Arce is the 32 year-old New York entrepreneur, also known as the Champagne Empress of Greenwich Village and Nightlife Hitmaker, behind Tokyo Record Bar, Air’s Champagne Parlor, Niche Niche, and Special Club, all of which opened within the past two years on MacDougal Street. Ariel’s passions for wine, dinner parties and music shine throughout her spaces. Each has a distinctive identity and offers guests a singular experience yet share the common philosophy that going out in New York should be more than just picking food from a menu or getting a ticket to a show. It should inspire conviviality, human connection, discovery, and be affordable! A native New York Yorker, Ariel lives in the same apartment where she grew up in Hell’s Kitchen. Her former experiences as a professional actor and competitive gymnast greatly inspired the theatrical elements showcased throughout her venues. Ariel earned her wining and dining stripes at The Office in Chicago, a speakeasy below the renowned Aviary restaurant, and at Pops for Champagne, the "oldest family-operated Champagne bar in America," before heading back home to New York to serve as wine director for Birds & Bubbles and later Riddling Widow. She is considered a thought leader in the wine industry and a tastemaker in the New York dining and entertainment scenes. She is due to publish a book on Champagne in 2020 among other projects that will soon be announced. https://www.instagram.com/arcecool/ https://www.instagram.com/airschampagne/ https://www.instagram.com/tokyorecordbar/ https://www.instagram.com/nichenichenyc/ https://www.instagram.com/specialclubnyc/

52 MINFEB 25
Comments
Episode 26 - Ariel Arce (Founder of Air's Champagne Parlor)

Episode 25 - Tony Fragogiannis (Founder of Brooklyn Hot Dog Company)

ETony Fragogiannis is the founder of Brooklyn Hot Dog Company. Tony was born and raised in New York and after graduating from St. John's University decided to move down to Atlanta and go into the hospitality business with his brother. After being in the restaurant/nightclub business for 9 years, it was time to come back toNew York. Not satisfied with the current selection and varieties of hot dogs in this local markets Tony wanted to change that. In the summer of 2012 The Brooklyn Hot Dog Company was born,an all natural hot dog company focusing on clean recipes and quality ingredients. Yes, we recorded in the hot dog home base so, yes, you do hear some refrigeration throughout the episode. It's very authentic. https://www.brooklynhotdogcompany.com COUPON CODE FOR TARTARE PROJECT LISTENERS: TARTARE25 https://www.instagram.com/bkhotdogco/ https://instagram.com/goldenpalate/

28 MINFEB 18
Comments
Episode 25 - Tony Fragogiannis (Founder of Brooklyn Hot Dog Company)

Episode 24 - Ashli Stockton (Founder of Sunday Forever)

EAshli is the Founder + CEO of Sunday Forever a 3 ½ year old lifestyle brand based out of NYC. Ashli describes Sunday Forever as your one-stop good vibe shop, offering a curated selection of “Nice Things" from kimono style robes to candles, sage and lighter sets, crystals and handmade protective red string bracelets. The brand has been featured in Forbes, Domino ,Beauty Independent, Allure and more. Prior to starting the company Ashli worked for a major fashion and beauty retailer for over a decade. She lives in NYC with her husband and three dogs. When she’s not running her magical company she’s cooking, flower arranging, gardening or watching something wonderfully awful on Bravo. To learn more about Sunday Forever and Ashli you can follow the brand’s journey on instagram and their website

41 MINFEB 11
Comments
Episode 24 - Ashli Stockton (Founder of Sunday Forever)

Episode 23 - Justine Monsul (Founder of monfefo)

EMonfefo first began in Justine's kitchen in Williamsburg, Brooklyn, New York in 2013. She went from selling the first batch to her local deli to being sold across the northeast, Texas and California today. https://www.instagram.com/monfefo/ https://www.instagram.com/justinemonsul/

37 MINFEB 4
Comments
Episode 23 - Justine Monsul (Founder of monfefo)

Episode 22 - Jeremy Lyman & Paul Schlader (Co-Founders of Birch Coffee)

EPaul is passionate about building a business around people—and after falling in love with coffee at a convention in D.C., he never looked back. As an avid yogi, husband, and father, Paul brings an unparalleled passion and care to Birch. You can find him roasting small batches at our LIC roast house on Wednesdays and Fridays. What started as a mere desire to have a comfortable place to go and converse with friends and strangers has turned into something more than Jeremy could have imagined. His love for being of service has truly enabled him to help bring Birch Coffee to a higher level. He has a keen eye for what customers want and how to get it for them which is why the company is as known for its elevated service. Jeremy not only oversees the brand’s expansion, he designs the layout for every new store, is responsible for creating brand partnerships and collaborations all the while overseeing the company’s extensive training and onboarding methodology. https://www.instagram.com/jeremyslyman https://birchcoffee.com https://instagram.com/birchcoffee

58 MINJAN 28
Comments
Episode 22 - Jeremy Lyman & Paul Schlader (Co-Founders of Birch Coffee)

Episode 21 - Alexandra Friedman (Co-Founder of LOLA)

EAlexandra Friedman is the co-founder of LOLA, the first lifelong brand for your body. LOLA aims to address women’s reproductive health with a commitment to product transparency and a community built on candid dialogue about all of the things we don’t openly talk about. Before founding LOLA with her co-founder Jordana, Alex led analytics at Flurry Analytics (acquired by Yahoo in August 2014) and was a consultant at Boston Consulting Group in New York. She has an MBA from Wharton Business School and received her undergraduate degree from Dartmouth College. Over the years, she has been actively involved in the Young Women’s Leadership Network, an education non-profit. https://mylola.com https://instagram.com/lola

30 MINJAN 21
Comments
Episode 21 - Alexandra Friedman (Co-Founder of LOLA)

Episode 20 - Chris Stang & Andrew Steinthal (Co-Founders of The Infatuation)

Ehttps://theinfatuation.com https://instagram.com/infatuation Since its inception in 2009, Stang has been the architect of The Infatuation’s editorial voice, creative vision, and marketing strategy. Today his role still encompasses all of those things, but also includes pushing the company forward into new arenas, including the creation and launch of Text Rex, EEEEEATSCON, The Infatuation’s food festival, and the company’s recent acquisition of Zagat. He was nominated for a James Beard Award in 2015 for Underfinger, a review of a restaurant that doesn’t exist, and he still writes from time to time about real restaurants. Prior to taking on The Infatuation full time, Stang was the VP of Marketing at Atlantic Records, working closely with many of the label’s biggest acts including Coldplay, Bruno Mars, Skrillex, Gnarls Barkley, and Panic! At The Disco. https://instagram.com/houseofstang In his current role, Andrew leads the company's sales and partnerships team, using his skill set as a former music business publicist to build deep, meaningful relationships with like-minded brands such as American Express, Nike, Lyft, Anheuser-Busch, BMW, Coca-Cola, Diageo, Microsoft, Postmates, Mars and more. Under Andrew’s leadership, the company has developed a unique approach for brands to connect with community through food and culture. Whether it’s through relatable content across multiple platforms or live experiences around the world, brand partners of The Infatuation have seen tremendous success with the company’s growing audience of more than 5 million+ monthly users. Prior to going full time Infatuation in 2014, Steinthal was a Vice President of PR at Warner Bros. Records https://instagram.com/schmooey

57 MINJAN 14
Comments
Episode 20 - Chris Stang & Andrew Steinthal (Co-Founders of The Infatuation)

Episode 19 - Andrés Modak (Co-Founder of Snowe)

EAndrés Modak is the Co-Founder & Co-CEO of Snowe, a direct-to-consumer brand building the home brand for the next generation. Snowe creates essentials for your entire home that are irresistible as humanly possible, including bedding, bath linens, & tabletop essentials and more..Since launching 4 years ago, Snowe has amassed a cult following for their award-winning products and singular brand and been heavily lauded by The New York Times, GQ, Vogue and others. Andrés began Snowe in 2015 with his partner Rachel Cohen while the two were outfitting their first home together. Uninspired by mass-market budget buys & pretentious traditional luxury brands, they crafted Snowe to offer well-designed, high-quality home essentials at non-luxury prices, and simplify the process of building an inspired home. Prior to Snowe, Andrés worked in real estate private equity, hotel development and strategy consulting and graduated from Carnegie Mellon & The Wharton School at The University of Pennsylv...

47 MINJAN 7
Comments
Episode 19 - Andrés Modak (Co-Founder of Snowe)

Episode 18 - Emily Abbate (Founder of Hurdle)

EEmily Abbate is a freelance fitness writer and editor living in New York City. When she's not tapping words to laptop, the certified trainer, run coach, and seven-time marathoner is working on her podcast Hurdle, which talks to everyone from entrepreneurs to top CEOs and athletes about how they got through tough times—hurdles of sorts—by leaning into wellness. Tune into the Hurdle Podcast: https://podcasts.apple.com/us/podcast/hurdle/id1330434098?mt=2 https://www.instagram.com/emilyabbate/ https://www.instagram.com/hurdlepodcast/ https://hurdle.us

54 MIN2019 AUG 13
Comments
Episode 18 - Emily Abbate (Founder of Hurdle)
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