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Build Tell Sell

Pel: Brand builder and Multidisciplinary Artist

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Build Tell Sell

Build Tell Sell

Pel: Brand builder and Multidisciplinary Artist

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About Us

Pel of Pelnyc has candid conversations about the art of brand building, marketing and sales strategies with creative industry insiders that he has met on his 20-year journey through fashion and art.

Latest Episodes

Stephanie Ogé of SOGÉ Studio

EStephanie Ogé is the founder and creative director of Sogé studio. She literally brings color to some of the biggest brands on the market. Her company develops textile prints for various international companies such as Nike, Karl by Karl Lagerfeld, Ralph Lauren, and many more. She found herself transitioning for fashion design to doing patterns and prints out of necessity that now is her business.

36 MIN2 d ago
Comments
Stephanie Ogé of SOGÉ Studio

Mike Cherman of Chinatown Market

EMike Cherman is the Founder and Creative Director for Chinatown Market and also founded of ICNY. His creative accolades are only surpassed by his unrelenting tenacity to keep pushing forward. He has learned his business acumen along the way of building his brands and consulting for others. His straight forward approach helped him understand the lay of the land and navigate between direct to consumer and wholesale without compromise.

31 MIN1 w ago
Comments
Mike Cherman of Chinatown Market

Gerard Murray School of Hard Knocks, Tradition (Founder)

EGerard Murray is the founder of the School of Hard Knocks clothing brand and Tradition which is a collegiate license brand sold on various campuses across the country. His father started a shoe repair store that later grew into the first Black Nike account in the country which became the headquarters for Gerard’s first brand. Gerard’s son then started his own collegiate brand following in his family's footsteps. There are many jewels in here about building a future business while leveraging the past

66 MIN2 w ago
Comments
Gerard Murray School of Hard Knocks, Tradition (Founder)

Peter Koytroulis -Jordan Apparel (JSW) at Nike / Design Director

EPeter Koytroulis is an apparel design director for Jordan Brand at Nike. He has also been a footwear designer and has even owned his won brands and retail store. There are not many designers that have a toolbox like him and have the ability to do graphics, footwear, apparel, go through production and understand the wholesale and direct to consumer market landscape from a retail perspective. This is definitely a conversation for those looking to understand a multifaceted designer.

30 MIN3 w ago
Comments
Peter Koytroulis -Jordan Apparel (JSW) at Nike / Design Director

Dejha Carrington -Commissioner (Founder)/ Young Arts Foundation ( VP)

Dejha Carrington is the Vice Present of External relations and communication for the Young Arts Foundation located in Miami Florida they identify some of the most accomplished young artist int the country and supports them throughout their career. She is also the Founder of Commissioner whose goal is to help local art collectors buy from artists working in their community. Ms. Carrington is literally changing the landscape in which art is viewed and consumed.

38 MINJUN 12
Comments
Dejha Carrington -Commissioner (Founder)/ Young Arts Foundation ( VP)

Antonio Gray - DTLR VILLA (VP and DMM of Apparel)

EAntonio Gray is the VP and Divisional Merchandising Manager of Apparel for Down Town Locker Room aka DTLR , an over 250 store retail chain in 19 states. Antonio talks about starting out in the stock room all the way up to becoming a VP and how looking back at his humble beginnings still helps him to navigate effectively to this day. Antonio's knowledge of the industry allows for a great analysis of it and some of the commonalities in some of the great brands over the years.

43 MINJUN 3
Comments
Antonio Gray - DTLR VILLA (VP and DMM of Apparel)

Alan Ket - Museum of Graffiti (co-founder)

Not enough can be said about Alan Ket who is not only legendary graffiti writer, publisher, marketing maverick, and co-founder fo the Museum of Graffiti in Miami. Which is the only museum in the world dedicated exclusively to the art of graffiti. Ket has taken on his own destiny into his own hands ranging from starting Stress magazine when he was a teen all the way to his foray into the gaming community, to marketing for clothing brands and helping to launch Complex Magazine upon many other things.

42 MINMAY 28
Comments
Alan Ket - Museum of Graffiti (co-founder)

Sharifa Murdock / Co-owner Liberty Fairs, Owner ENVSN FEST

EIn this episode, I had the pleasure of talking to Sharifa Murdock who is the co-owner of Liberty Fairs, Capsule, Cabana Tradeshows, and also the owner of ENVSN Fest a festival focused around young women's lifestyle and culture. Sharifa has always been hands-on in fashion from she beginnings at Atrium in New York also known as the birthplace of Kith to her time at Louis Vuitton all the way to starting trade shows and festivals that have shown some of the best brands in the world.

35 MINMAY 21
Comments
Sharifa Murdock / Co-owner Liberty Fairs, Owner ENVSN FEST

Mel Peralta - Senior Director of Project Green House by Footlocker

EMel Peralta is the Senior Director of Project Green House by Footlocker. Project Greenhouse is an incubator that finds new designers and pairs them with established brands to create exclusive products that push culture from concept to inception that lives on the Greenhouse APP. He has also co-founder of FLud watchers, has a licensing company that has put out countless collaborative brand initiatives throughout his tenure in streetwear and contemporary culture. in

41 MINMAY 14
Comments
Mel Peralta - Senior Director of Project Green House by Footlocker

Branden Peters - Co-founder Only Facts

EBranden Peters who is the co-founder of ONLY Facts. His company houses his brands DayOne radio an urban Podcast that has been running for seven years and Hip Hop trivia in Atl that is a reoccurring game night revolving around various facts in hip-hop culture. Branden has also worked on the Sprite campaign that debuted at LIII (53). He also is currently a Senior Culture Marketing Manager for Redbull.

52 MINMAY 7
Comments
Branden Peters - Co-founder Only Facts

Latest Episodes

Stephanie Ogé of SOGÉ Studio

EStephanie Ogé is the founder and creative director of Sogé studio. She literally brings color to some of the biggest brands on the market. Her company develops textile prints for various international companies such as Nike, Karl by Karl Lagerfeld, Ralph Lauren, and many more. She found herself transitioning for fashion design to doing patterns and prints out of necessity that now is her business.

36 MIN2 d ago
Comments
Stephanie Ogé of SOGÉ Studio

Mike Cherman of Chinatown Market

EMike Cherman is the Founder and Creative Director for Chinatown Market and also founded of ICNY. His creative accolades are only surpassed by his unrelenting tenacity to keep pushing forward. He has learned his business acumen along the way of building his brands and consulting for others. His straight forward approach helped him understand the lay of the land and navigate between direct to consumer and wholesale without compromise.

31 MIN1 w ago
Comments
Mike Cherman of Chinatown Market

Gerard Murray School of Hard Knocks, Tradition (Founder)

EGerard Murray is the founder of the School of Hard Knocks clothing brand and Tradition which is a collegiate license brand sold on various campuses across the country. His father started a shoe repair store that later grew into the first Black Nike account in the country which became the headquarters for Gerard’s first brand. Gerard’s son then started his own collegiate brand following in his family's footsteps. There are many jewels in here about building a future business while leveraging the past

66 MIN2 w ago
Comments
Gerard Murray School of Hard Knocks, Tradition (Founder)

Peter Koytroulis -Jordan Apparel (JSW) at Nike / Design Director

EPeter Koytroulis is an apparel design director for Jordan Brand at Nike. He has also been a footwear designer and has even owned his won brands and retail store. There are not many designers that have a toolbox like him and have the ability to do graphics, footwear, apparel, go through production and understand the wholesale and direct to consumer market landscape from a retail perspective. This is definitely a conversation for those looking to understand a multifaceted designer.

30 MIN3 w ago
Comments
Peter Koytroulis -Jordan Apparel (JSW) at Nike / Design Director

Dejha Carrington -Commissioner (Founder)/ Young Arts Foundation ( VP)

Dejha Carrington is the Vice Present of External relations and communication for the Young Arts Foundation located in Miami Florida they identify some of the most accomplished young artist int the country and supports them throughout their career. She is also the Founder of Commissioner whose goal is to help local art collectors buy from artists working in their community. Ms. Carrington is literally changing the landscape in which art is viewed and consumed.

38 MINJUN 12
Comments
Dejha Carrington -Commissioner (Founder)/ Young Arts Foundation ( VP)

Antonio Gray - DTLR VILLA (VP and DMM of Apparel)

EAntonio Gray is the VP and Divisional Merchandising Manager of Apparel for Down Town Locker Room aka DTLR , an over 250 store retail chain in 19 states. Antonio talks about starting out in the stock room all the way up to becoming a VP and how looking back at his humble beginnings still helps him to navigate effectively to this day. Antonio's knowledge of the industry allows for a great analysis of it and some of the commonalities in some of the great brands over the years.

43 MINJUN 3
Comments
Antonio Gray - DTLR VILLA (VP and DMM of Apparel)

Alan Ket - Museum of Graffiti (co-founder)

Not enough can be said about Alan Ket who is not only legendary graffiti writer, publisher, marketing maverick, and co-founder fo the Museum of Graffiti in Miami. Which is the only museum in the world dedicated exclusively to the art of graffiti. Ket has taken on his own destiny into his own hands ranging from starting Stress magazine when he was a teen all the way to his foray into the gaming community, to marketing for clothing brands and helping to launch Complex Magazine upon many other things.

42 MINMAY 28
Comments
Alan Ket - Museum of Graffiti (co-founder)

Sharifa Murdock / Co-owner Liberty Fairs, Owner ENVSN FEST

EIn this episode, I had the pleasure of talking to Sharifa Murdock who is the co-owner of Liberty Fairs, Capsule, Cabana Tradeshows, and also the owner of ENVSN Fest a festival focused around young women's lifestyle and culture. Sharifa has always been hands-on in fashion from she beginnings at Atrium in New York also known as the birthplace of Kith to her time at Louis Vuitton all the way to starting trade shows and festivals that have shown some of the best brands in the world.

35 MINMAY 21
Comments
Sharifa Murdock / Co-owner Liberty Fairs, Owner ENVSN FEST

Mel Peralta - Senior Director of Project Green House by Footlocker

EMel Peralta is the Senior Director of Project Green House by Footlocker. Project Greenhouse is an incubator that finds new designers and pairs them with established brands to create exclusive products that push culture from concept to inception that lives on the Greenhouse APP. He has also co-founder of FLud watchers, has a licensing company that has put out countless collaborative brand initiatives throughout his tenure in streetwear and contemporary culture. in

41 MINMAY 14
Comments
Mel Peralta - Senior Director of Project Green House by Footlocker

Branden Peters - Co-founder Only Facts

EBranden Peters who is the co-founder of ONLY Facts. His company houses his brands DayOne radio an urban Podcast that has been running for seven years and Hip Hop trivia in Atl that is a reoccurring game night revolving around various facts in hip-hop culture. Branden has also worked on the Sprite campaign that debuted at LIII (53). He also is currently a Senior Culture Marketing Manager for Redbull.

52 MINMAY 7
Comments
Branden Peters - Co-founder Only Facts
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