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The Side Hustle Show

Nick Loper of Side Hustle Nation

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The Side Hustle Show
45 MINJUN 4
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How does a YouTube channel with less than 300 subscribers generate 6-figures a year?

In Joshua Lisec's case, he does it by answering targeted questions, and selling high-value services to those viewers.

Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures.

Over the last few years, Joshua's freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year!

(Long-time listeners might remember him; Joshua appeared on episode 201 in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy -- tapping into Other People's Audiences -- to sell your services.)

In this episode, we're diving into another innovative marketing strategy involving YouTube. It's one you can apply to your own business right away.

Tune in to hear Joshua explain:

  • How he’s generating high value leads on YouTube with less than 300 subscribers
  • The tools and techniques he’s using to optimize his YouTube videos to rank well
  • How he bundled individual low paying freelance gigs for a high-value service