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The Soul of Enterprise: Business in the Knowledge Economy

Ron Baker and Ed Kless

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The Soul of Enterprise: Business in the Knowledge Economy

The Soul of Enterprise: Business in the Knowledge Economy

Ron Baker and Ed Kless

2
Followers
2
Plays
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About Us

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 1 PM Pacific Time, on the VoiceAmerica Business Channel and the VoiceAmerica Variety Channel.

Latest Episodes

Interview with Marian Tupy

As many of our fans know, if George Gilder thinks something is brilliant, we are intrigued. During our last interview with him he mentioned Dr. Marian Tupy's work on The Simon Project, an attempt to understand the growth of wealth in terms of the amount of labor it takes to obtain a certain commodity, product, or service. Doing this allows us to examine the real growth that has taken place. Ron and Ed are pleased to welcome the author of The Simon Project to this week's show were will discuss the project as well as Marian's upcoming book, Ten Global Trends that Every Smart Person Needs to Know: And Many Other Trends You Will Find Interesting.

60 MIN22 h ago
Comments
Interview with Marian Tupy

Value Pricing 1.0 vs. Value Pricing 2.0

Join Ed and Ron to discuss a question from Byron: "I’ve heard you refer to subscription pricing as VP 2.0 on several occasions. I’ve also heard you indicate a shift from pricing the customer to pricing the portfolio. It just strikes me that the more we deliver a similar service, the more that price should be consistent across customers. Maybe that is what you are getting at when you talk about pricing the portfolio on a subscription basis? Maybe there should be a little more consistency knowing that you are going to win on some and loose on others, but that overall the portfolio is good. It is almost like with subscription pricing there is a general pricing grid that, yes, has options, but it is more or less the same options for homogenous clients. Maybe that is appealing because of its simplicity. My partner and I are just realizing how much mental energy we are exerting pricing new clients instead of simply having a “price list” that we go to without thinking (too much) about it."

60 MIN1 w ago
Comments
Value Pricing 1.0 vs. Value Pricing 2.0

A More Beautiful Question with Questionologist Warren Berger

Join Ed and Ron as they interview Warren Berger, author of A More Beautiful Question and The Book of Beautiful Questions. Warren defines himself as a questionologist. To him, any question that causes people to shift their thinking is a beautiful one. They steer you in the right direction at critical moments when you’re trying to decide on something; create something; connect with other people; and be a good and effective leader.

60 MIN2 w ago
Comments
A More Beautiful Question with Questionologist Warren Berger

The COVID-19 Economy: Recovery or Relapse?

Are we getting closer to herd immunity? Will there be an effective COVID-19 vaccine by the end of the year? Will schools reopen? Will there be another expansion of government subsidies? As COVID cases increase, will more states lockdown again? Join Ed and Ron for all these questions and more, on our update on the COVID-19 economy.

60 MIN3 w ago
Comments
The COVID-19 Economy: Recovery or Relapse?

Celebrating 300 - Ron and Ed are interview by Matt Burgess

Join us as we celebrate the 300th episode of The Soul of Enterprise. Ron and Ed will have the tables turned on them and will be interviewed by Matthew Burgess, a previous Guest on the show. Matthew has promised some fun conversation and insights into the workings of the show. A BIG THANK YOU to YOU, our audience, who has made this all possible.

60 MINJUL 17
Comments
Celebrating 300 - Ron and Ed are interview by Matt Burgess

Healing Leadership 2020 - Interview with Howard Hansen

Ed and Ron are thrilled to bring back Howard Hansen, coauthor of the groundbreaking book Healing Leadership - A Survival Guide for the Enlightened Leader. Here is a brief summary of what Healing Leadership is all about: "We see leadership as primarily an emotional process, rather than a strategic one. It is about courage and being oneself, rather than strategies and techniques to change someone. It is being the one who says what he or she sees ("The emperor has no clothes.") and letting people make their own choices accordingly. We call “bullshit” on traditional models of leadership and advocate for a rational approach to leadership that will not hinder meaningful change. Quite simply, the “Command and Conquer” style of leadership does not work, long term. What’s more, it ultimately proves to be toxic. Therefore, Healing Leadership is about giving up the irrational hope of trying to change others."

60 MINJUL 10
Comments
Healing Leadership 2020 - Interview with Howard Hansen

Third Interview with Dr Paul Thomas

In his previous appearances, Dr. Paul has shared his experiences with subscription based pricing and COVID-19. In this episode, we will spend the balance of our time talking about his new book, Startup DPC: How To Start And Grow Your Direct Primary Care Practice. From the Foreword: We all know that our current healthcare system is broken, especially for primary care doctors and their patients. Primary care physicians have to see more and more patients in less and less time in order to keep up with declining reimbursement from insurance companies. This leads to rushed office visits, missed opportunities for genuine connections between doctors and their patients, frustrated patients, and burned out doctors. But it doesn't have to be this way.

60 MINJUN 26
Comments
Third Interview with Dr Paul Thomas

Blockchain Update: Interview with Ron Quaranta and Sean Stein Smith

"We will know the blockchain has really made it when we stop talking about blockchain." So said Ron Quaranta, founder of the Wall Street Block Chain Alliance, during his last appearance on The Soul of Enterprise. This time Ron joins Sean Stein Smith, professor at Lehman College, to share their insights in to the latest news and use cases of the blockchain. Of course, we'll toss in some conversation about BitCoin since it is the most famous use case.

60 MINJUN 19
Comments
Blockchain Update: Interview with Ron Quaranta and Sean Stein Smith

Subscription Pricing at Summit CPA: Jody Grunden

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don’t want to miss this episode!

60 MINJUN 12
Comments
Subscription Pricing at Summit CPA: Jody Grunden

The Perennial Gale of Creative Destruction

Evolutionary biologists have proven that the more adapted you are in your existing environment, the less able you are to adapt to environmental changes. We blindly cling to “that is the way we have always done it” in defiance of the evidence that this way is no longer relevant to success. This is the history of business. New ideas, inventions, and business models from the tinkerer in the garage change the world, while rendering obsolete the existing modes of production, infrastructure, and business models. The automobile replaced the horse and buggy, the calculator replaced the slide rule, and the personal computer replaced the typewriter, and so on in a never-ending “perennial gale of creative destruction,” as described by economist Joseph Schumpeter. Clayton Christensen writes, “Generally, the leading practitioners of the old order become the victims of disruption, not the initiators of it.” Join Ed and Ron as they look at creative destruction, an essential process in a free market.

60 MINJUN 5
Comments
The Perennial Gale of Creative Destruction

Latest Episodes

Interview with Marian Tupy

As many of our fans know, if George Gilder thinks something is brilliant, we are intrigued. During our last interview with him he mentioned Dr. Marian Tupy's work on The Simon Project, an attempt to understand the growth of wealth in terms of the amount of labor it takes to obtain a certain commodity, product, or service. Doing this allows us to examine the real growth that has taken place. Ron and Ed are pleased to welcome the author of The Simon Project to this week's show were will discuss the project as well as Marian's upcoming book, Ten Global Trends that Every Smart Person Needs to Know: And Many Other Trends You Will Find Interesting.

60 MIN22 h ago
Comments
Interview with Marian Tupy

Value Pricing 1.0 vs. Value Pricing 2.0

Join Ed and Ron to discuss a question from Byron: "I’ve heard you refer to subscription pricing as VP 2.0 on several occasions. I’ve also heard you indicate a shift from pricing the customer to pricing the portfolio. It just strikes me that the more we deliver a similar service, the more that price should be consistent across customers. Maybe that is what you are getting at when you talk about pricing the portfolio on a subscription basis? Maybe there should be a little more consistency knowing that you are going to win on some and loose on others, but that overall the portfolio is good. It is almost like with subscription pricing there is a general pricing grid that, yes, has options, but it is more or less the same options for homogenous clients. Maybe that is appealing because of its simplicity. My partner and I are just realizing how much mental energy we are exerting pricing new clients instead of simply having a “price list” that we go to without thinking (too much) about it."

60 MIN1 w ago
Comments
Value Pricing 1.0 vs. Value Pricing 2.0

A More Beautiful Question with Questionologist Warren Berger

Join Ed and Ron as they interview Warren Berger, author of A More Beautiful Question and The Book of Beautiful Questions. Warren defines himself as a questionologist. To him, any question that causes people to shift their thinking is a beautiful one. They steer you in the right direction at critical moments when you’re trying to decide on something; create something; connect with other people; and be a good and effective leader.

60 MIN2 w ago
Comments
A More Beautiful Question with Questionologist Warren Berger

The COVID-19 Economy: Recovery or Relapse?

Are we getting closer to herd immunity? Will there be an effective COVID-19 vaccine by the end of the year? Will schools reopen? Will there be another expansion of government subsidies? As COVID cases increase, will more states lockdown again? Join Ed and Ron for all these questions and more, on our update on the COVID-19 economy.

60 MIN3 w ago
Comments
The COVID-19 Economy: Recovery or Relapse?

Celebrating 300 - Ron and Ed are interview by Matt Burgess

Join us as we celebrate the 300th episode of The Soul of Enterprise. Ron and Ed will have the tables turned on them and will be interviewed by Matthew Burgess, a previous Guest on the show. Matthew has promised some fun conversation and insights into the workings of the show. A BIG THANK YOU to YOU, our audience, who has made this all possible.

60 MINJUL 17
Comments
Celebrating 300 - Ron and Ed are interview by Matt Burgess

Healing Leadership 2020 - Interview with Howard Hansen

Ed and Ron are thrilled to bring back Howard Hansen, coauthor of the groundbreaking book Healing Leadership - A Survival Guide for the Enlightened Leader. Here is a brief summary of what Healing Leadership is all about: "We see leadership as primarily an emotional process, rather than a strategic one. It is about courage and being oneself, rather than strategies and techniques to change someone. It is being the one who says what he or she sees ("The emperor has no clothes.") and letting people make their own choices accordingly. We call “bullshit” on traditional models of leadership and advocate for a rational approach to leadership that will not hinder meaningful change. Quite simply, the “Command and Conquer” style of leadership does not work, long term. What’s more, it ultimately proves to be toxic. Therefore, Healing Leadership is about giving up the irrational hope of trying to change others."

60 MINJUL 10
Comments
Healing Leadership 2020 - Interview with Howard Hansen

Third Interview with Dr Paul Thomas

In his previous appearances, Dr. Paul has shared his experiences with subscription based pricing and COVID-19. In this episode, we will spend the balance of our time talking about his new book, Startup DPC: How To Start And Grow Your Direct Primary Care Practice. From the Foreword: We all know that our current healthcare system is broken, especially for primary care doctors and their patients. Primary care physicians have to see more and more patients in less and less time in order to keep up with declining reimbursement from insurance companies. This leads to rushed office visits, missed opportunities for genuine connections between doctors and their patients, frustrated patients, and burned out doctors. But it doesn't have to be this way.

60 MINJUN 26
Comments
Third Interview with Dr Paul Thomas

Blockchain Update: Interview with Ron Quaranta and Sean Stein Smith

"We will know the blockchain has really made it when we stop talking about blockchain." So said Ron Quaranta, founder of the Wall Street Block Chain Alliance, during his last appearance on The Soul of Enterprise. This time Ron joins Sean Stein Smith, professor at Lehman College, to share their insights in to the latest news and use cases of the blockchain. Of course, we'll toss in some conversation about BitCoin since it is the most famous use case.

60 MINJUN 19
Comments
Blockchain Update: Interview with Ron Quaranta and Sean Stein Smith

Subscription Pricing at Summit CPA: Jody Grunden

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don’t want to miss this episode!

60 MINJUN 12
Comments
Subscription Pricing at Summit CPA: Jody Grunden

The Perennial Gale of Creative Destruction

Evolutionary biologists have proven that the more adapted you are in your existing environment, the less able you are to adapt to environmental changes. We blindly cling to “that is the way we have always done it” in defiance of the evidence that this way is no longer relevant to success. This is the history of business. New ideas, inventions, and business models from the tinkerer in the garage change the world, while rendering obsolete the existing modes of production, infrastructure, and business models. The automobile replaced the horse and buggy, the calculator replaced the slide rule, and the personal computer replaced the typewriter, and so on in a never-ending “perennial gale of creative destruction,” as described by economist Joseph Schumpeter. Clayton Christensen writes, “Generally, the leading practitioners of the old order become the victims of disruption, not the initiators of it.” Join Ed and Ron as they look at creative destruction, an essential process in a free market.

60 MINJUN 5
Comments
The Perennial Gale of Creative Destruction
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