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Masters of Scale with Reid Hoffman

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Masters of Scale with Reid Hoffman

Masters of Scale with Reid Hoffman

WaitWhat

871
Followers
2.5K
Plays
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About Us

The best startup advice from Silicon Valley & beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories & strategies that helped them grow from startups into global brands.

On each episode, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, while his guests share the story of how I built this company. Reid and guests talk entrepreneurship, leadership, strategy, management, fundraising. But they also talk about the human journey — with all its failures and setbacks. 

With original, cinematic music and hilariously honest stories, Masters of Scale is a business podcast that doesn’t sound like a business podcast.

Guests on Masters of Scale have included the founders and CEOs of Netflix, Google, Facebook, Starbucks, Nike, Fiat, Spotify, Instagram, Airbnb, Uber, Paypal, Huffington Post, Twitter, Medium, Bumble, Yahoo, Slack, Spanx, Shake Shack, Dropbox, TaskRabbit, 23&Me, Mailchimp, Evite, Flickr, CharityWater, Endeavor, IAC and many more.

Latest Episodes

Rapid Response: Nothing matters but this. w/Eric Schmidt (frmr Google CEO)

"Until this problem gets fixed, all the other things that I care about, that you care about,are on hold.” In this must-hear interview, Eric Schmidt, former Google CEO (and now co-founder of SchmidtFutures) shares why he's 100% focused on addressing the challenges of Covid-19.From vaccines and testing protocols to best practices for businesses, Schmidt shares aclear-eyed roadmap for moving toward a healthy, just, and economically vibrant post-pandemic world. Listen to the "Reimagine" podcast: https://www.reimaginepod.org Download the transcript for this episode: http://mastersofscale.com/rapidresponse

36 min2 d ago
Comments
Rapid Response: Nothing matters but this. w/Eric Schmidt (frmr Google CEO)

Rapid Response: What you can learn from how schools are pivoting, w/ Success Academy's Eva Moskowitz

The first day of school doesn't look the way it used to – in some cases, it might not be happening at all. As schools across the country start a new year, we're kicking off a new season with Eva Moskowitz, founder and CEO of Success Academy, a charter school network that serves 20,000 kids across New York City. In the spring, Success Academy pivoted to remote learning days before the City shut down schools and as they start a new semester, Success Academy is pivoting to "Remote Learning 2.0." Though Eva runs charter schools, any leader or entrepreneur can learn from her experience: how and when to make decisions in an uncertain environment, how and why to communicate with constituents, why to celebrate remote work – and who we should all prioritize.

31 min1 w ago
Comments
Rapid Response: What you can learn from how schools are pivoting, w/ Success Academy's Eva Moskowitz

70. Peloton’s John Foley — How to turn skeptics into fans

Casual fans come and go. But converts stick with you — and spread the word. The trick is knowing how — and WHEN — to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded — especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers — in their flagship fitness studio, in their stores, and on their at-home bikes — the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: Melanie Curtis (professional skydiver). Read a transcript of this episode: https://mastersofscale.com/john-foley/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

44 min3 w ago
Comments
70. Peloton’s John Foley — How to turn skeptics into fans

69: Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)

You need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audacious goal by establishing fresh new rituals. And in his new role as CEO and founder of Coda, he's learned to constantly ask: What old rituals are holding us back? And what new rituals can we create together that will be inclusive, empowering — and keep us all moving forward? Cameo appearances: George Kembel (Stanford's d.School), Tobi Lütke (Shopify), and Dr. Akhila Cadet (Change Cadet). Read more about the rituals at Coda — and add your own here: https://coda.io/@shishir/masters-of-scale-rituals Read ...

41 minAUG 18
Comments
69: Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)

Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)

Tinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. We're re-airing a classic episode with some wise words. Barry is what we call an "infinite learner." He’s only interested in things he's never done before. And if they’ve never been done by ANYONE? Better yet. He succeeds by embracing that he is, in fact, a master of nothing. Entrepreneurs, take note: You just might be an infinite learner yourself, and Barry shares a lesson or two you can use. Listen to Part 2 of this interview, "Learn to unlearn":https://mastersofscale.com/learn-to-unlearn/ Read a transcript of this interview at:https://mastersofscale.com/barry-diller-infinite-learner/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

42 minAUG 11
Comments
Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)

Classic: How to price your product to scale, w/ClassPass's Payal Kadakia

The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service. Read a transcript of this interview at: https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale. Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX.

40 minAUG 4
Comments
Classic: How to price your product to scale, w/ClassPass's Payal Kadakia

68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)

Some products are vitamins and some are painkillers – the best, though, are both. This is what Clara Shih, founder and CEO of Hearsay Systems, learned in the early years of her software startup. To survive, she needed to shift her platform from a nice-to-have into a can’t-live-without. And in doing so, she learned a secret to scale: Solve your customers’ urgent needs now ... while looking ahead to their future wishlists. Cameo appearances: Shellye Archambeau (MetricStream), Gary Alexander (MyImprov driving school). Read a transcript of this interview at: https://mastersofscale.com/clara-shih/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

33 minJUL 28
Comments
68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)

Classic: Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)

It's the opposite of what you were taught. The best entrepreneurs — they let fires burn. Knowing which problems NOT to solve is as critical as knowing how to solve them. We're revisiting this episode with serial entrepreneur Selina Tobaccowala (Evite, SurveyMonkey, TicketMaster, Gixo) to underscore the one thing every entrepreneur needs to know right now: You have to conserve energy for the biggest blazes, and learn how to sleep easy while other fires smolder around you. Cameo appearances: Cheryl Kellond (Apostrophe, Inc.), Brian Chesky (Airbnb), Lisa Curtis (Kuli Kuli), Hadi Partovi (Code.org), Jerry Chen (Greylock Partners).

34 minJUL 21
Comments
Classic: Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)

Rapid Response: Building a bridge over troubled waters, with Spelman College president Dr. Mary Schmidt Campbell

How to keep students learning – and building their vital lifelong community bonds – in the middle of a pandemic? This is the question for Dr. Mary Schmidt Campbell, president of Spelman College. Late in July, Dr. Campbell announced Spelman's plan for the upcoming academic year – with 100% online classes (and lower fees). Meanwhile, as the head of a leading HBCU, based in the protest hotbed of Atlanta, she's also been grappling with social unrest and calls for change. Spelman is taking this moment to experiment with how best to support virtual learning and community-building — combining emergent innovations and best-of-class design thinking — as they continue to push for equity in higher education.

41 minJUL 18
Comments
Rapid Response: Building a bridge over troubled waters, with Spelman College president Dr. Mary Schmidt Campbell

67. Strategy Session 5: How transparent should you be with your board? How do you boost morale in dark days? Is it time to blitzscale?

How do you take smart risks, how can you be transparent – but inspiring – with your board and your team, how do you keep up morale in what seem like the darkest days, and what does the future of blitzscaling look like now? Reid answers all in another Strategy Session. This session is a little different – what you're about to hear is actually a portion of Reid’s virtual fireside chat with Linda Rottenberg, the CEO and co-founder of Endeavor, an organization that supports and invests in entrepreneurs worldwide, and especially in emerging markets. The fireside chat happened in the early Spring and you'll hear a certain amount of urgency in the questions from entrepreneurs. Then – and now – there is so much we are still learning. Reid and Linda share important, clear insight; honest answers; and encouragement. Because as Linda says: “When economies turn down, entrepreneurs turn up.” Read a transcript of this interview at: https://mastersofscale.com/endeavor/ Subscribe to the Mas...

28 minJUL 14
Comments
67. Strategy Session 5: How transparent should you be with your board? How do you boost morale in dark days? Is it time to blitzscale?

Latest Episodes

Rapid Response: Nothing matters but this. w/Eric Schmidt (frmr Google CEO)

"Until this problem gets fixed, all the other things that I care about, that you care about,are on hold.” In this must-hear interview, Eric Schmidt, former Google CEO (and now co-founder of SchmidtFutures) shares why he's 100% focused on addressing the challenges of Covid-19.From vaccines and testing protocols to best practices for businesses, Schmidt shares aclear-eyed roadmap for moving toward a healthy, just, and economically vibrant post-pandemic world. Listen to the "Reimagine" podcast: https://www.reimaginepod.org Download the transcript for this episode: http://mastersofscale.com/rapidresponse

36 min2 d ago
Comments
Rapid Response: Nothing matters but this. w/Eric Schmidt (frmr Google CEO)

Rapid Response: What you can learn from how schools are pivoting, w/ Success Academy's Eva Moskowitz

The first day of school doesn't look the way it used to – in some cases, it might not be happening at all. As schools across the country start a new year, we're kicking off a new season with Eva Moskowitz, founder and CEO of Success Academy, a charter school network that serves 20,000 kids across New York City. In the spring, Success Academy pivoted to remote learning days before the City shut down schools and as they start a new semester, Success Academy is pivoting to "Remote Learning 2.0." Though Eva runs charter schools, any leader or entrepreneur can learn from her experience: how and when to make decisions in an uncertain environment, how and why to communicate with constituents, why to celebrate remote work – and who we should all prioritize.

31 min1 w ago
Comments
Rapid Response: What you can learn from how schools are pivoting, w/ Success Academy's Eva Moskowitz

70. Peloton’s John Foley — How to turn skeptics into fans

Casual fans come and go. But converts stick with you — and spread the word. The trick is knowing how — and WHEN — to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded — especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers — in their flagship fitness studio, in their stores, and on their at-home bikes — the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: Melanie Curtis (professional skydiver). Read a transcript of this episode: https://mastersofscale.com/john-foley/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

44 min3 w ago
Comments
70. Peloton’s John Foley — How to turn skeptics into fans

69: Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)

You need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audacious goal by establishing fresh new rituals. And in his new role as CEO and founder of Coda, he's learned to constantly ask: What old rituals are holding us back? And what new rituals can we create together that will be inclusive, empowering — and keep us all moving forward? Cameo appearances: George Kembel (Stanford's d.School), Tobi Lütke (Shopify), and Dr. Akhila Cadet (Change Cadet). Read more about the rituals at Coda — and add your own here: https://coda.io/@shishir/masters-of-scale-rituals Read ...

41 minAUG 18
Comments
69: Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)

Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)

Tinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. We're re-airing a classic episode with some wise words. Barry is what we call an "infinite learner." He’s only interested in things he's never done before. And if they’ve never been done by ANYONE? Better yet. He succeeds by embracing that he is, in fact, a master of nothing. Entrepreneurs, take note: You just might be an infinite learner yourself, and Barry shares a lesson or two you can use. Listen to Part 2 of this interview, "Learn to unlearn":https://mastersofscale.com/learn-to-unlearn/ Read a transcript of this interview at:https://mastersofscale.com/barry-diller-infinite-learner/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

42 minAUG 11
Comments
Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)

Classic: How to price your product to scale, w/ClassPass's Payal Kadakia

The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service. Read a transcript of this interview at: https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale. Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX.

40 minAUG 4
Comments
Classic: How to price your product to scale, w/ClassPass's Payal Kadakia

68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)

Some products are vitamins and some are painkillers – the best, though, are both. This is what Clara Shih, founder and CEO of Hearsay Systems, learned in the early years of her software startup. To survive, she needed to shift her platform from a nice-to-have into a can’t-live-without. And in doing so, she learned a secret to scale: Solve your customers’ urgent needs now ... while looking ahead to their future wishlists. Cameo appearances: Shellye Archambeau (MetricStream), Gary Alexander (MyImprov driving school). Read a transcript of this interview at: https://mastersofscale.com/clara-shih/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

33 minJUL 28
Comments
68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)

Classic: Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)

It's the opposite of what you were taught. The best entrepreneurs — they let fires burn. Knowing which problems NOT to solve is as critical as knowing how to solve them. We're revisiting this episode with serial entrepreneur Selina Tobaccowala (Evite, SurveyMonkey, TicketMaster, Gixo) to underscore the one thing every entrepreneur needs to know right now: You have to conserve energy for the biggest blazes, and learn how to sleep easy while other fires smolder around you. Cameo appearances: Cheryl Kellond (Apostrophe, Inc.), Brian Chesky (Airbnb), Lisa Curtis (Kuli Kuli), Hadi Partovi (Code.org), Jerry Chen (Greylock Partners).

34 minJUL 21
Comments
Classic: Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)

Rapid Response: Building a bridge over troubled waters, with Spelman College president Dr. Mary Schmidt Campbell

How to keep students learning – and building their vital lifelong community bonds – in the middle of a pandemic? This is the question for Dr. Mary Schmidt Campbell, president of Spelman College. Late in July, Dr. Campbell announced Spelman's plan for the upcoming academic year – with 100% online classes (and lower fees). Meanwhile, as the head of a leading HBCU, based in the protest hotbed of Atlanta, she's also been grappling with social unrest and calls for change. Spelman is taking this moment to experiment with how best to support virtual learning and community-building — combining emergent innovations and best-of-class design thinking — as they continue to push for equity in higher education.

41 minJUL 18
Comments
Rapid Response: Building a bridge over troubled waters, with Spelman College president Dr. Mary Schmidt Campbell

67. Strategy Session 5: How transparent should you be with your board? How do you boost morale in dark days? Is it time to blitzscale?

How do you take smart risks, how can you be transparent – but inspiring – with your board and your team, how do you keep up morale in what seem like the darkest days, and what does the future of blitzscaling look like now? Reid answers all in another Strategy Session. This session is a little different – what you're about to hear is actually a portion of Reid’s virtual fireside chat with Linda Rottenberg, the CEO and co-founder of Endeavor, an organization that supports and invests in entrepreneurs worldwide, and especially in emerging markets. The fireside chat happened in the early Spring and you'll hear a certain amount of urgency in the questions from entrepreneurs. Then – and now – there is so much we are still learning. Reid and Linda share important, clear insight; honest answers; and encouragement. Because as Linda says: “When economies turn down, entrepreneurs turn up.” Read a transcript of this interview at: https://mastersofscale.com/endeavor/ Subscribe to the Mas...

28 minJUL 14
Comments
67. Strategy Session 5: How transparent should you be with your board? How do you boost morale in dark days? Is it time to blitzscale?
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