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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Luiza Campos

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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Luiza Campos

0
Followers
0
Plays
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About Us

Welcome to a branded world, a podcast all about branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts to provide you with actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

Latest Episodes

081 – Challenge Accepted. How Hot Wheels is winning in a digital world? With guest Jason Horowitz

Hot Wheels is a brand success story. Sold in over 150 countries, it's the best selling toy in the world. But in a digital world of mobile phones and on-demand content, how can Hot Wheels compete with the infinite choices kids have and continue to be as iconic as it has been for the past 50 years? Jason Horowitz, SVP of US Mktg. at Mattel and Head of Global Digital and Media for Hot Wheels is my guest in this episode. Jason walks us through how they found the answer to this question.

44 MIN5 d ago
Comments
081 – Challenge Accepted. How Hot Wheels is winning in a digital world? With guest Jason Horowitz

080 – The future of brands

With everything that is happening in the world right now, we’ve seen brands struggle on how to best react. Global market trends and the significant importance of younger generations have intensified the need and urgency for brands to do much more than provide a quality product or service. In this episode, we explore the pressures that are at play and what brands need to consider as they move forward.

17 MIN3 w ago
Comments
080 – The future of brands

079 – How to protect your brand with Etienne Sanz De Acedo.

Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Association, Etienne Sanz De Acedo, my guest on the podcast, has a good handle on what it takes to protect brands. With offices and representatives around the globe, and headquartered in New York City, Etienne walks us through what brands should do to foster consumer trust, economic growth, and innovation.

26 MINMAY 17
Comments
079 – How to protect your brand with Etienne Sanz De Acedo.

078 – How to build a resilient culture with Lorne Rubis.

Culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus crisis we all find ourselves in at the moment. How do you build the right culture? Find out in this episode with Lorne Rubis, culture, and leadership expert what leaders need to do to build a resilient culture.

44 MINMAY 1
Comments
078 – How to build a resilient culture with Lorne Rubis.

077 – Necessity is the mother of invention.

We’re still amid the pandemic and by now most organizations have cut costs, but now brands need to go beyond reacting to the challenges and look for opportunities. We’re in crisis management mode and the instinct is to protect and defend, but brands that do innovate are much more likely to survive and potentially even thrive. In this episode, I share three essential elements to help brands innovate.

25 MINAPR 20
Comments
077 – Necessity is the mother of invention.

How to go from “one of many” to “one of a kind”

In this episode I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges. Learning to navigate external challenges is critical to success.Just as important, but often not addressed, is the ability to identify internal blocks or blind spots, that may be stopping brands to evolve or do what is needed to remain relevant and outlast competitors.

35 MINAPR 11
Comments
How to go from “one of many” to “one of a kind”

076 Marketing during COVID-19 – 6 guiding principles

The two questions I’ve been getting the most are, “Should we continue to market? and "Do we need to engage or talk about the crisis?”. Although sending emails to everyone you ever engaged with is not the right approach, not acknowledging the crisis, can make your brand seem out of touch or worse, insensitive to what consumers are going through. So, what should brands do? In this episode I walk you through 6 guiding principles to help brands navigate this unchartered territory.

21 MINAPR 8
Comments
076 Marketing during COVID-19 – 6 guiding principles

075 Crisis communications with Scott Crockatt

I don’t think anyone was quite prepared forthe COVID-19 crisis we’re all facing right now. Unfortunately, this crisis will likely severely affect many organizations, for profit and non-profit. Today's episode is an encore episode. Although the examples shared are quite different in nature and scale (by a lot!) the principles and best practices shared, still apply. It’s my hope that the advice in this episode can help guide some organizations through this crisis.

47 MINMAR 21
Comments
075 Crisis communications with Scott Crockatt

074 – The Harlem Globetrotters –how the legacy brand lost its way and what it’s doing to regain focus and stay to who they are.

In this episode, I speak to Brent Baldwin, head of brand marketing for the Harlem Globetrotters. Brent shares the history of the globetrotters, the evolution of the brand and how focusing on their purpose is helping the organization create clarity on who they are and attract the right audience and talent.

42 MINMAR 8
Comments
074 – The Harlem Globetrotters –how the legacy brand lost its way and what it’s doing to regain focus and stay to who they are.

073 – How to create brand alignment internally so you can deliver the right experiences externally. - with Chris Wallace

Many brands leave to chance how front facing staff will interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity and at worst a risk. In this episode, I talk to Chris Wallace, Co-Founder and President of Innerview Group. Chris shares the 3 steps to successfully engage and transfer the brand sentiment to staff and the 3 most effective tactics to do so.

47 MINFEB 24
Comments
073 – How to create brand alignment internally so you can deliver the right experiences externally. - with Chris Wallace

Latest Episodes

081 – Challenge Accepted. How Hot Wheels is winning in a digital world? With guest Jason Horowitz

Hot Wheels is a brand success story. Sold in over 150 countries, it's the best selling toy in the world. But in a digital world of mobile phones and on-demand content, how can Hot Wheels compete with the infinite choices kids have and continue to be as iconic as it has been for the past 50 years? Jason Horowitz, SVP of US Mktg. at Mattel and Head of Global Digital and Media for Hot Wheels is my guest in this episode. Jason walks us through how they found the answer to this question.

44 MIN5 d ago
Comments
081 – Challenge Accepted. How Hot Wheels is winning in a digital world? With guest Jason Horowitz

080 – The future of brands

With everything that is happening in the world right now, we’ve seen brands struggle on how to best react. Global market trends and the significant importance of younger generations have intensified the need and urgency for brands to do much more than provide a quality product or service. In this episode, we explore the pressures that are at play and what brands need to consider as they move forward.

17 MIN3 w ago
Comments
080 – The future of brands

079 – How to protect your brand with Etienne Sanz De Acedo.

Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Association, Etienne Sanz De Acedo, my guest on the podcast, has a good handle on what it takes to protect brands. With offices and representatives around the globe, and headquartered in New York City, Etienne walks us through what brands should do to foster consumer trust, economic growth, and innovation.

26 MINMAY 17
Comments
079 – How to protect your brand with Etienne Sanz De Acedo.

078 – How to build a resilient culture with Lorne Rubis.

Culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus crisis we all find ourselves in at the moment. How do you build the right culture? Find out in this episode with Lorne Rubis, culture, and leadership expert what leaders need to do to build a resilient culture.

44 MINMAY 1
Comments
078 – How to build a resilient culture with Lorne Rubis.

077 – Necessity is the mother of invention.

We’re still amid the pandemic and by now most organizations have cut costs, but now brands need to go beyond reacting to the challenges and look for opportunities. We’re in crisis management mode and the instinct is to protect and defend, but brands that do innovate are much more likely to survive and potentially even thrive. In this episode, I share three essential elements to help brands innovate.

25 MINAPR 20
Comments
077 – Necessity is the mother of invention.

How to go from “one of many” to “one of a kind”

In this episode I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges. Learning to navigate external challenges is critical to success.Just as important, but often not addressed, is the ability to identify internal blocks or blind spots, that may be stopping brands to evolve or do what is needed to remain relevant and outlast competitors.

35 MINAPR 11
Comments
How to go from “one of many” to “one of a kind”

076 Marketing during COVID-19 – 6 guiding principles

The two questions I’ve been getting the most are, “Should we continue to market? and "Do we need to engage or talk about the crisis?”. Although sending emails to everyone you ever engaged with is not the right approach, not acknowledging the crisis, can make your brand seem out of touch or worse, insensitive to what consumers are going through. So, what should brands do? In this episode I walk you through 6 guiding principles to help brands navigate this unchartered territory.

21 MINAPR 8
Comments
076 Marketing during COVID-19 – 6 guiding principles

075 Crisis communications with Scott Crockatt

I don’t think anyone was quite prepared forthe COVID-19 crisis we’re all facing right now. Unfortunately, this crisis will likely severely affect many organizations, for profit and non-profit. Today's episode is an encore episode. Although the examples shared are quite different in nature and scale (by a lot!) the principles and best practices shared, still apply. It’s my hope that the advice in this episode can help guide some organizations through this crisis.

47 MINMAR 21
Comments
075 Crisis communications with Scott Crockatt

074 – The Harlem Globetrotters –how the legacy brand lost its way and what it’s doing to regain focus and stay to who they are.

In this episode, I speak to Brent Baldwin, head of brand marketing for the Harlem Globetrotters. Brent shares the history of the globetrotters, the evolution of the brand and how focusing on their purpose is helping the organization create clarity on who they are and attract the right audience and talent.

42 MINMAR 8
Comments
074 – The Harlem Globetrotters –how the legacy brand lost its way and what it’s doing to regain focus and stay to who they are.

073 – How to create brand alignment internally so you can deliver the right experiences externally. - with Chris Wallace

Many brands leave to chance how front facing staff will interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity and at worst a risk. In this episode, I talk to Chris Wallace, Co-Founder and President of Innerview Group. Chris shares the 3 steps to successfully engage and transfer the brand sentiment to staff and the 3 most effective tactics to do so.

47 MINFEB 24
Comments
073 – How to create brand alignment internally so you can deliver the right experiences externally. - with Chris Wallace
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