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Marketing Trends

Mission

74
Followers
280
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Marketing Trends

Marketing Trends

Mission

74
Followers
280
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology.Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.

Latest Episodes

The Story Is What Sells

Heather Craft, Executive Vice President of B2B at Hotwire Global, discusses the importance of messaging through a crisis and the power of cohesive storytelling across multiple channels.

44 min22 h ago
Comments
The Story Is What Sells

Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester

Andrew Nester, CMO of SocialChorus, discusses the increased need for communication platforms and why personalized experiences are not always the answer.

44 min5 d ago
Comments
Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester

Rethinking The Driving Experience

Jonathan Sadow, Co-founder and Chief Growth Officer of Scoop, discusses why it’s time for employees to take back their commute and the need to focus on what your data and insights are telling you.

47 min1 w ago
Comments
Rethinking The Driving Experience

Dropping the I-N-G from Marketing and Why it Matters

Latane Conant, 6sense Chief Market Officer, discusses why it’s time to wave goodbye to MQLs and the need for marketers to drop the ING from their titles.

41 min1 w ago
Comments
Dropping the I-N-G from Marketing and Why it Matters

You’ve Got Mail: Understanding Email Marketing with Litmus CMO, Melissa Sargeant

Litmus CMO, Melissa Sargeant discusses why having a sound email marketing strategy is integral in today’s industry, plus best practices for how businesses can grow their email marketing strategies to better resonate with their target audience.

47 min2 w ago
Comments
You’ve Got Mail: Understanding Email Marketing with Litmus CMO, Melissa Sargeant

Developing a Multichannel Experience that Works with PFL’s CMO Nick Runyon

Nick Runyon, CMO of PFL, chats about why a well-orchestrated multichannel experience is important to future marketing successes.

46 min2 w ago
Comments
Developing a Multichannel Experience that Works with PFL’s CMO Nick Runyon

Why Digital Advertising is Going Up-the-Funnel

Founder and CEO of Jivox, Diaz Nesamoney, discusses the importance of an omnichannel approach, how marketers are using the COVID-19 global pandemic to implement long-term strategies, and why the elimination of third party cookies is actually good for the industry.

44 min3 w ago
Comments
Why Digital Advertising is Going Up-the-Funnel

How and Why FanDual is Betting Big on Sports Gambling

FanDuel CMO, Mike Raffensperger, discusses how engaging and authentic experiences are more powerful than advertising, the need for your content to educate and entertain, and why you can no longer operate in a single channel.

43 min3 w ago
Comments
How and Why FanDual is Betting Big on Sports Gambling

A New World for Field Marketers

Monica Bowie, a marketing manager at Salesforce and the Global President of BOLDforce, discusses the climate for field marketers and the importance of diversity.

37 minSEP 2
Comments
A New World for Field Marketers

The Power of Search with Moz CMO, Christina Mautz

Moz CMO, Christina Mautz, discusses the power of SEO, how search engines continue to evolve, and the deeper need for sales and marketing to function together.

46 minAUG 28
Comments
The Power of Search with Moz CMO, Christina Mautz

Latest Episodes

The Story Is What Sells

Heather Craft, Executive Vice President of B2B at Hotwire Global, discusses the importance of messaging through a crisis and the power of cohesive storytelling across multiple channels.

44 min22 h ago
Comments
The Story Is What Sells

Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester

Andrew Nester, CMO of SocialChorus, discusses the increased need for communication platforms and why personalized experiences are not always the answer.

44 min5 d ago
Comments
Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester

Rethinking The Driving Experience

Jonathan Sadow, Co-founder and Chief Growth Officer of Scoop, discusses why it’s time for employees to take back their commute and the need to focus on what your data and insights are telling you.

47 min1 w ago
Comments
Rethinking The Driving Experience

Dropping the I-N-G from Marketing and Why it Matters

Latane Conant, 6sense Chief Market Officer, discusses why it’s time to wave goodbye to MQLs and the need for marketers to drop the ING from their titles.

41 min1 w ago
Comments
Dropping the I-N-G from Marketing and Why it Matters

You’ve Got Mail: Understanding Email Marketing with Litmus CMO, Melissa Sargeant

Litmus CMO, Melissa Sargeant discusses why having a sound email marketing strategy is integral in today’s industry, plus best practices for how businesses can grow their email marketing strategies to better resonate with their target audience.

47 min2 w ago
Comments
You’ve Got Mail: Understanding Email Marketing with Litmus CMO, Melissa Sargeant

Developing a Multichannel Experience that Works with PFL’s CMO Nick Runyon

Nick Runyon, CMO of PFL, chats about why a well-orchestrated multichannel experience is important to future marketing successes.

46 min2 w ago
Comments
Developing a Multichannel Experience that Works with PFL’s CMO Nick Runyon

Why Digital Advertising is Going Up-the-Funnel

Founder and CEO of Jivox, Diaz Nesamoney, discusses the importance of an omnichannel approach, how marketers are using the COVID-19 global pandemic to implement long-term strategies, and why the elimination of third party cookies is actually good for the industry.

44 min3 w ago
Comments
Why Digital Advertising is Going Up-the-Funnel

How and Why FanDual is Betting Big on Sports Gambling

FanDuel CMO, Mike Raffensperger, discusses how engaging and authentic experiences are more powerful than advertising, the need for your content to educate and entertain, and why you can no longer operate in a single channel.

43 min3 w ago
Comments
How and Why FanDual is Betting Big on Sports Gambling

A New World for Field Marketers

Monica Bowie, a marketing manager at Salesforce and the Global President of BOLDforce, discusses the climate for field marketers and the importance of diversity.

37 minSEP 2
Comments
A New World for Field Marketers

The Power of Search with Moz CMO, Christina Mautz

Moz CMO, Christina Mautz, discusses the power of SEO, how search engines continue to evolve, and the deeper need for sales and marketing to function together.

46 minAUG 28
Comments
The Power of Search with Moz CMO, Christina Mautz
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