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Perpetual Traffic

DigitalMarketer

40
Followers
150
Plays
Perpetual Traffic

Perpetual Traffic

DigitalMarketer

40
Followers
150
Plays
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About Us

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Latest Episodes

Why Is More Traffic NOT Your Problem?

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for).

27 min6 d ago
Comments
Why Is More Traffic NOT Your Problem?

The Future of Paid Traffic in 2020 And Beyond

The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes.

24 min1 w ago
Comments
The Future of Paid Traffic in 2020 And Beyond

How to Crush Your Conversions with Facebook Popup Groups

This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is).

56 min3 w ago
Comments
How to Crush Your Conversions with Facebook Popup Groups

How DigitalMarketer.com Restructured and Grew Their Search Traffic

If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO (!!!). In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking.

47 min3 w ago
Comments
How DigitalMarketer.com Restructured and Grew Their Search Traffic

The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

In this bonus episode, we have a cameo from Ryan Deiss, who tells you his 'Million Dollar Napkin' story, and provides a challenge that could change everything for you.

20 minSEP 19
Comments
The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

46 minSEP 16
Comments
A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

35 minSEP 9
Comments
7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

39 minSEP 2
Comments
7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy.

38 minAUG 26
Comments
3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs.

41 minAUG 19
Comments
Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

Latest Episodes

Why Is More Traffic NOT Your Problem?

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for).

27 min6 d ago
Comments
Why Is More Traffic NOT Your Problem?

The Future of Paid Traffic in 2020 And Beyond

The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes.

24 min1 w ago
Comments
The Future of Paid Traffic in 2020 And Beyond

How to Crush Your Conversions with Facebook Popup Groups

This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is).

56 min3 w ago
Comments
How to Crush Your Conversions with Facebook Popup Groups

How DigitalMarketer.com Restructured and Grew Their Search Traffic

If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO (!!!). In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking.

47 min3 w ago
Comments
How DigitalMarketer.com Restructured and Grew Their Search Traffic

The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

In this bonus episode, we have a cameo from Ryan Deiss, who tells you his 'Million Dollar Napkin' story, and provides a challenge that could change everything for you.

20 minSEP 19
Comments
The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

46 minSEP 16
Comments
A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

35 minSEP 9
Comments
7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

39 minSEP 2
Comments
7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy.

38 minAUG 26
Comments
3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs.

41 minAUG 19
Comments
Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs
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