Himalaya: Listen. Learn. Grow.

4.8K Ratings
Open In App
title

Rock Your Brand Podcast

Scott Voelker

19
Followers
42
Plays
Rock Your Brand Podcast

Rock Your Brand Podcast

Scott Voelker

19
Followers
42
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

Latest Episodes

RYB 868: How To Drive Targeted Traffic To Build My Email List? (Friday Jam Session)

46 MIN22 h ago
Comments
RYB 868: How To Drive Targeted Traffic To Build My Email List? (Friday Jam Session)

RYB 867: Uncovering The Mindset and Success of The 1% with Josh Felber

52 MIN2 d ago
Comments
RYB 867: Uncovering The Mindset and Success of The 1% with Josh Felber

RYB 866: The ONLY 3 Things You Need To Start Email Marketing

Today we’re going to talk about the only three things that you need to start email marketing. If you haven’t started implementing this into your business yet, you need to! Email marketing makes it easy to reach out to people in our market and stay front of mind. The idea is there are a lot of people who aren’t ready to buy right now. However, they may be looking for tips to help them out in the moment and eventually will be more inclined to make a purchase at a later date. When we have an email list, we can control the communications with our customers, and it will change the game. Email marketing has been a part of my business for many years, and today I’m going to break it down for you to simplify it so you can implement this strategy in your own business. If you are interested in building your email list and have been following what I’ve been sharing, pick up a copy of our playbook. It’s the exact process and steps that I use for all of my businesses. There is an entire section dedicated to email marketing to help you out. Now let’s get right to the three things you need to do email marketing the right way and to keep it super simple. You Need To Have Your Lead Magnet Before you even start, you need to know what your market wants so you can create a valuable lead magnet. Make sure that it’s niche-specific and isn’t too broad. If you haven’t decided what your lead magnet is going to be, that is what you need to work on. The market may not even realize what they need until you create it, and that’s ok. Just make sure that it’s specific and calls out a problem, solution, or something that your audience wants. Make sure to keep it simple, especially at the beginning. Create a Landing Page All you are going to do is put the lead magnet on the landing page and drive people to that page so they can sign up to get their freebie. On the landing page, you’ll be collecting their email address that you’ll add to your email list. Don’t talk about driving traffic to your site until you have your landing page ready to go. Email Auto-Responder We use Converkit and absolutely love it! Inside Convert Kit, you can actually create landing paging so you can do it all in one place. Make sure that you dont overthink it. Simple is always best when it comes to email marketing. Bonus Tip - Add a Thank You Page The thank-you page will let people know you’ve sent their freebie and will include an offer for one of your products. It’s an easy way to upsell and promote your product. Even if they don’t purchase the first time, you now have access to their email and can reach out again at a later date. I recommend always creating your own custom thank you page and avoid using the word “subscribe” to make it more personal and provide added value. If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience. As always I am here for you, I believe in you and am rooting for you. Now its time for you to take action and go rock your brand! Take-Aways From Today’s Episode You Need To Have Your Lead Magnet (9:31) Create a Landing Page 11:50 Email Auto-Responder 12:45 Bonus Tip - Add a Thank You Page 14:20 Quote:If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience.

20 MIN4 d ago
Comments
RYB 866: The ONLY 3 Things You Need To Start Email Marketing

RYB 865: What Do I Send My Email LIst? Friday Jam Session

Welcome to this week’s Friday Jam Session. I enjoy hanging out with some awesome people and answering some great questions every week! To join us head over to takeactioncrew,com to hang out with us. Today we’re going to be talking all about what to write and send to your email list. I’ll be sharing with you five different things you can send to your email list that will help you grow your business. What Do You Send To Your Email List #1 Fulfill Your Promise - What did you promise your email list in the lead magnet that they signed up for. To start, send the download that you promised them. The second email can be a follow up to see if they received the download and see if they’ve been able to use it yet or if they have any questions. Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do. #2 Ask Questions - Make it a point to send at least one email per week. It’s important to ask open-ended questions so you can get feedback and start a conversation with your audience. This is also a great way to have a better idea of what problems and solutions they are looking for and show that you are a trusted source ready to help them. When someone responds it will improve your credibility and boost your delivery rate. #3 Send Them To Your Blog or Website - The goal is to drive traffic to your website/blog, so your email list helps you with that and will help rank your content higher in Google when they see that people visit your website. You can always send an email to let them know you’ve recently uploaded a new post, or if you update an old piece of content, send an email letting your email list know, especially when you have new people on your email list. #4 Send People to YouTube - If YouTube is a big part of your website, send people from your email list to your website. If you’re doing this, always put your video in a playlist. You’ll send people to the playlist so it’ll automatically play the second video that you have up instead of automatically playing someone else’s content if you send them to a specific video. #5 Send People to Your Facebook Page or Group - If you’ve recently posted something on Facebook that you want people to be aware of, drive people to Facebook. On a page, you can always share the link. However, if you have a group, it can’t be shared as easily. Always make sure that the emails you write are about your audience and not you. Create Powerful Subject Lines 15:14 One of the most important things you can do is to create subject lines that create curiosity. Questions are also very effective. Make sure to look at the platforms that work best for your business and work best for you. Friday Jam Session Questions Should I Send A Second Email to The Unopened List? At a regular rhythm, I would send a follow-up email 24-36 hours after to the unopened list. You’ll be amazed at how many people will open your email the second time around, so don’t miss out on that opportunity. Should I Create Email Sequences or Create an Email Every Week? For my email lists, I have an onboarding sequence, and if we have an offer going on, we have a deadline sequence that goes into place. When you’re just starting out, build a 3-5 email sequence that is sent when someone signs up for your lead magnet. From there, you can add them to your general list where you’ll send at least one email out a week. Should I Create Email Sequences for Launches? I don’t set up email sequences for launches. The only auto message I do is if they sign up using a landing page. I like to address current concerns and stay in control of the message. As always I am here for you, I believe in you and am rooting for you. Now, it’s time for you to take action and go rock your brand! Take-Aways From Today’s Episode What Do You Send To Your Email List (3:15) Create Powerful Subject Lines (15:14) Friday Jam Session Questions (17:59) Quote: Not everyone gets the first

34 MIN1 w ago
Comments
RYB 865: What Do I Send My Email LIst? Friday Jam Session

RYB 864: How Serious Health Problems Turned Into A Fulltime Business with Prerna and Mayank

56 MIN1 w ago
Comments
RYB 864: How Serious Health Problems Turned Into A Fulltime Business with Prerna and Mayank

RYB 863: Avoid These 5 Email List Building Mistakes To Help Grow Your BRAND

Today we're going to talk about five mistakes people make when creating their email lists and how to avoid them. Email marketing doesn't have to be complicated, and I'm here to share some ways to help make it easier. Let's get right to it! I actually just sent out an email to my list, letting them know that we're focusing on email marketing for the next few weeks. It's been very useful for my businesses and has worked for me for over fifteen years. Over the years, I've followed the email marketing formula that has worked well for me. There are a few common mistakes that people make when they're implementing email marketing, and we're going to talk about how to avoid those to successfully grow your email list. Start With a Lead Magnet To start, you need an effective lead magnet, landing page, and a place to collect your emails, such as ConvertKit. Next, you'll need to figure out how to get people to your landing page and what to send to your email list each week. You'll change up your lead magnets as you go, and your product offerings change. However, to start, you need to have a good understanding of the basics before getting started. The goal is to simplify the process to make it easier for you. Your first lead magnet may not be your most successful, but you need to start somewhere and start testing to see what is the most successful. Keep in mind that marketing isn't just selling your products and services to your audience. You need to gain good will with your audience and give them something of value before selling them anything. This will help build trust in the process and show them that you're a reliable source in your niche and genuinely care about helping them. 5 Mistakes To Avoid 1) Choosing the Wrong Lead Magnet Your lead magnet needs to be directly related to your niche and repel people who aren't interested in your product or service. Your lead magnet needs to be directly related to your target market so you can attract the right people. Niche it down and call out their specific problem, so they're more likely to sign up. 2) Asking People to Join Your Newsletter I prefer to create a precise lead magnet instead. A newsletter doesn't show your audience what you're actually going to give them. Always include a call to action and always have them answer with "yes." To confirm that they actually want the lead magnet and know what they're signing up for. 3) Not Building Your List at All You should start building your email list the right way. Create a lead magnet as soon as you have your website up and have your first blog posts up. It can be as simple as transforming a blog post into a lead magnet and creating a landing page for it. 4) Not Sending Emails If you have an email list, you need to start sending emails to your list, don't wait! If you have a list and haven't sent anything for a while, there are ways that you warm your list up. To start, send them a recent blog post or update to check in on them or let them know what you've been working on and get the dialog going? 5) Only Sending Emails When You Want to Sell Them Something I'm not saying you can't put a promotion on an offer page, that's actually a good idea. However, always lead with value and goodwill, and make sure you're smart about when you send promotions. Once you have your lead magnet dialed in you'll start to see success. How to Use The Brand Creators PlayBook Content is the long play. Once you've posted a piece of content, it should start ranking within 3-4 months. From there, your email comes into play so you can get eyeballs on your content without having to wait for so long for organic traffic to come to your website. In a perfect world, you will build a website, add content, build your email list, and do Pinterest off on the side where you can create pins that go directly to your lead magnet. Part of the email list building will include Facebook Ads. That is the formula that I would use. The money coming in on the backend comes natural

41 MIN1 w ago
Comments
RYB 863: Avoid These 5 Email List Building Mistakes To Help Grow Your BRAND

RYB 862: What Are The Best Lead Magnets To Build My Email List? (FRIDAY Jam Session)

54 MIN2 w ago
Comments
RYB 862: What Are The Best Lead Magnets To Build My Email List? (FRIDAY Jam Session)

RYB 861: Secret Mind Hacks To Reach Your Full Potential and SUCCESS with Shannon Irvine

Today I have Shannon Irvine back on the show, and I’m happy to have her! Today we’re going to help people who want to build a business that will set them free and help them avoid doing things they don’t want to do by removing their negative mindset. Your An Entrepreneur At Heart Entrepreneurs share common DNA. We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission. At times it feels like our business growth is slow, and we can’t get it to where we want it to go. Why? Because our brain is wired to keep us safe and familiar. As entrepreneurs, we have to show up and do things that most won’t, and that’s difficult for our brain to allow. We’ve also inherited stories about worth, being successful, and failing. Because we were young when we learned these things, they are holding us back as an adult. These roadblocks make it difficult for us to ...

37 MIN2 w ago
Comments
RYB 861: Secret Mind Hacks To Reach Your Full Potential and SUCCESS with Shannon Irvine

RYB860: Email Writing MISTAKES and How To Fix Them (Hot Seat with Karen)

Today we're going to talk all about email writing mistakes and how to fix them. I'm talking with Karen from our Brand Creators about an email she recently created and sent out to her new email list. I rewrote it for her and made a few recommendations on how she can improve her emails moving forward. You'll learn a ton from today's episode, and when we're finished, you're going to be ready to write effective emails for your email list! If you want to be apart of our coffee talks throughout the week, head over to takeactioncrew.com and join us every Monday/Wednesday/Friday at 10 am. We would love to have you! Real-Time Email Review Today I'm sharing a real email example from Karen Curtis, one of our Brand Creators members, and how I would improve it. The best part is that you can always better create better emails, including better stories and content within each one, so never get discouraged when you're writing. When we talk about sending out email broadcast messages to my mailing li...

38 MIN2 w ago
Comments
RYB860: Email Writing MISTAKES and How To Fix Them (Hot Seat with Karen)

RYB 859: How To Build Your Brand To SELL IT? - Friday Jam Session

Welcome to this week's Friday Jam session, glad to have you here! As always, this is one of the highlights of my week. Every Friday, I get to hang out with some awesome people and answer some great questions. Join us by heading over to takeactioncrew.com to join in on the fun every week and get your questions answered. The question we're going to start with today is, "how do you build a brand with the intention of selling it?" The goal is to find traffic in the market that produces revenue if you want your business to be successful and prepare it for sale. Not only will you be making money from ads, products, etc. as you go along, you'll also be able to sell your blog for around 3x the amount of your net profit when you're ready. We're in the process of selling one of our businesses now. We had a previous offer before COVID hit that was an amazing offer. We were ready to go, and we were a month into the sale, and they backed out right in the middle of the pandemic. We've now supposed to close with a new buyer in a week that has been a long two-month process, and today, I'm going to share what we need to make that brand success and ready to sell. Create Your Strategy From The Start We built traffic following our Brand Creator's playbook. Everything we've implemented follows that same model. We focus on creating content that gets indexed by Google, sending three emails a week to our audience, a Pinterest strategy, selling over ten physical products, and a digital product. On top of that, we also implemented our ad and affiliate revenue streams. We even have some Etsy and eBay sales. The key is to have diversification in place, which buyers love. If you want to start a business to sell it, make sure that you get your accounts set up by a 3rd party accounting team. Your books have to be to make the sale a success. When you want to sell your business, having your books done by a third party helps build credibility, so potential buyers know it was done accurately. I would get that process set up when you make your first sale. How To Prepare Your Business to Sale Start by finding a market or a niche that will be around for the long haul. Make sure that you validate that you'll get traffic, and there is money to be had in the market. Can you make money selling digital products and putting ads on your site? Focus on getting the ad networks, affiliate links, and digital products set up to start with. If you want to sell your business, they want to see diversification. If you want to sell your business for a million dollars, you'd need to make $350,00 net profit per year. Keep in mind you'll have to have your business for at least 18 months before you can sell. Buyers want to see a positive trend for longer than a year. So you should always start planning ahead of time before you want to sell. The perfect formula to sell your business includes diversification, traffic, and revenue. By following this formula, you'll be able to sell your business quickly because you want to buy something that they know has the potential to grow quickly. If you're really niched down, it might be hard for someone to take it over, but it can still be done if you have a good strategy in play. It's also hard if you're the face of the brand, so branch out and bring in others contributes to making it easier to transition ownership. You can still be the face of the brand but had other people to the mix too. I recommend getting help with your business by finding people who are good at what they do and get a good process in play. You'll learn how to do things but delegate the day to day process to a team member. It'll help you sell it, so it's easy to transfer to a new order. How to Choose a Good Broker For Your Sale Personally, I work with Joe Valley's team. Their whole business model is to help you before you decide if you want to work with them or not. It's helpful to have a plan in place a year before you actually sell your business, so it's important

33 MIN3 w ago
Comments
RYB 859: How To Build Your Brand To SELL IT? - Friday Jam Session

Latest Episodes

RYB 868: How To Drive Targeted Traffic To Build My Email List? (Friday Jam Session)

46 MIN22 h ago
Comments
RYB 868: How To Drive Targeted Traffic To Build My Email List? (Friday Jam Session)

RYB 867: Uncovering The Mindset and Success of The 1% with Josh Felber

52 MIN2 d ago
Comments
RYB 867: Uncovering The Mindset and Success of The 1% with Josh Felber

RYB 866: The ONLY 3 Things You Need To Start Email Marketing

Today we’re going to talk about the only three things that you need to start email marketing. If you haven’t started implementing this into your business yet, you need to! Email marketing makes it easy to reach out to people in our market and stay front of mind. The idea is there are a lot of people who aren’t ready to buy right now. However, they may be looking for tips to help them out in the moment and eventually will be more inclined to make a purchase at a later date. When we have an email list, we can control the communications with our customers, and it will change the game. Email marketing has been a part of my business for many years, and today I’m going to break it down for you to simplify it so you can implement this strategy in your own business. If you are interested in building your email list and have been following what I’ve been sharing, pick up a copy of our playbook. It’s the exact process and steps that I use for all of my businesses. There is an entire section dedicated to email marketing to help you out. Now let’s get right to the three things you need to do email marketing the right way and to keep it super simple. You Need To Have Your Lead Magnet Before you even start, you need to know what your market wants so you can create a valuable lead magnet. Make sure that it’s niche-specific and isn’t too broad. If you haven’t decided what your lead magnet is going to be, that is what you need to work on. The market may not even realize what they need until you create it, and that’s ok. Just make sure that it’s specific and calls out a problem, solution, or something that your audience wants. Make sure to keep it simple, especially at the beginning. Create a Landing Page All you are going to do is put the lead magnet on the landing page and drive people to that page so they can sign up to get their freebie. On the landing page, you’ll be collecting their email address that you’ll add to your email list. Don’t talk about driving traffic to your site until you have your landing page ready to go. Email Auto-Responder We use Converkit and absolutely love it! Inside Convert Kit, you can actually create landing paging so you can do it all in one place. Make sure that you dont overthink it. Simple is always best when it comes to email marketing. Bonus Tip - Add a Thank You Page The thank-you page will let people know you’ve sent their freebie and will include an offer for one of your products. It’s an easy way to upsell and promote your product. Even if they don’t purchase the first time, you now have access to their email and can reach out again at a later date. I recommend always creating your own custom thank you page and avoid using the word “subscribe” to make it more personal and provide added value. If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience. As always I am here for you, I believe in you and am rooting for you. Now its time for you to take action and go rock your brand! Take-Aways From Today’s Episode You Need To Have Your Lead Magnet (9:31) Create a Landing Page 11:50 Email Auto-Responder 12:45 Bonus Tip - Add a Thank You Page 14:20 Quote:If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience.

20 MIN4 d ago
Comments
RYB 866: The ONLY 3 Things You Need To Start Email Marketing

RYB 865: What Do I Send My Email LIst? Friday Jam Session

Welcome to this week’s Friday Jam Session. I enjoy hanging out with some awesome people and answering some great questions every week! To join us head over to takeactioncrew,com to hang out with us. Today we’re going to be talking all about what to write and send to your email list. I’ll be sharing with you five different things you can send to your email list that will help you grow your business. What Do You Send To Your Email List #1 Fulfill Your Promise - What did you promise your email list in the lead magnet that they signed up for. To start, send the download that you promised them. The second email can be a follow up to see if they received the download and see if they’ve been able to use it yet or if they have any questions. Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do. #2 Ask Questions - Make it a point to send at least one email per week. It’s important to ask open-ended questions so you can get feedback and start a conversation with your audience. This is also a great way to have a better idea of what problems and solutions they are looking for and show that you are a trusted source ready to help them. When someone responds it will improve your credibility and boost your delivery rate. #3 Send Them To Your Blog or Website - The goal is to drive traffic to your website/blog, so your email list helps you with that and will help rank your content higher in Google when they see that people visit your website. You can always send an email to let them know you’ve recently uploaded a new post, or if you update an old piece of content, send an email letting your email list know, especially when you have new people on your email list. #4 Send People to YouTube - If YouTube is a big part of your website, send people from your email list to your website. If you’re doing this, always put your video in a playlist. You’ll send people to the playlist so it’ll automatically play the second video that you have up instead of automatically playing someone else’s content if you send them to a specific video. #5 Send People to Your Facebook Page or Group - If you’ve recently posted something on Facebook that you want people to be aware of, drive people to Facebook. On a page, you can always share the link. However, if you have a group, it can’t be shared as easily. Always make sure that the emails you write are about your audience and not you. Create Powerful Subject Lines 15:14 One of the most important things you can do is to create subject lines that create curiosity. Questions are also very effective. Make sure to look at the platforms that work best for your business and work best for you. Friday Jam Session Questions Should I Send A Second Email to The Unopened List? At a regular rhythm, I would send a follow-up email 24-36 hours after to the unopened list. You’ll be amazed at how many people will open your email the second time around, so don’t miss out on that opportunity. Should I Create Email Sequences or Create an Email Every Week? For my email lists, I have an onboarding sequence, and if we have an offer going on, we have a deadline sequence that goes into place. When you’re just starting out, build a 3-5 email sequence that is sent when someone signs up for your lead magnet. From there, you can add them to your general list where you’ll send at least one email out a week. Should I Create Email Sequences for Launches? I don’t set up email sequences for launches. The only auto message I do is if they sign up using a landing page. I like to address current concerns and stay in control of the message. As always I am here for you, I believe in you and am rooting for you. Now, it’s time for you to take action and go rock your brand! Take-Aways From Today’s Episode What Do You Send To Your Email List (3:15) Create Powerful Subject Lines (15:14) Friday Jam Session Questions (17:59) Quote: Not everyone gets the first

34 MIN1 w ago
Comments
RYB 865: What Do I Send My Email LIst? Friday Jam Session

RYB 864: How Serious Health Problems Turned Into A Fulltime Business with Prerna and Mayank

56 MIN1 w ago
Comments
RYB 864: How Serious Health Problems Turned Into A Fulltime Business with Prerna and Mayank

RYB 863: Avoid These 5 Email List Building Mistakes To Help Grow Your BRAND

Today we're going to talk about five mistakes people make when creating their email lists and how to avoid them. Email marketing doesn't have to be complicated, and I'm here to share some ways to help make it easier. Let's get right to it! I actually just sent out an email to my list, letting them know that we're focusing on email marketing for the next few weeks. It's been very useful for my businesses and has worked for me for over fifteen years. Over the years, I've followed the email marketing formula that has worked well for me. There are a few common mistakes that people make when they're implementing email marketing, and we're going to talk about how to avoid those to successfully grow your email list. Start With a Lead Magnet To start, you need an effective lead magnet, landing page, and a place to collect your emails, such as ConvertKit. Next, you'll need to figure out how to get people to your landing page and what to send to your email list each week. You'll change up your lead magnets as you go, and your product offerings change. However, to start, you need to have a good understanding of the basics before getting started. The goal is to simplify the process to make it easier for you. Your first lead magnet may not be your most successful, but you need to start somewhere and start testing to see what is the most successful. Keep in mind that marketing isn't just selling your products and services to your audience. You need to gain good will with your audience and give them something of value before selling them anything. This will help build trust in the process and show them that you're a reliable source in your niche and genuinely care about helping them. 5 Mistakes To Avoid 1) Choosing the Wrong Lead Magnet Your lead magnet needs to be directly related to your niche and repel people who aren't interested in your product or service. Your lead magnet needs to be directly related to your target market so you can attract the right people. Niche it down and call out their specific problem, so they're more likely to sign up. 2) Asking People to Join Your Newsletter I prefer to create a precise lead magnet instead. A newsletter doesn't show your audience what you're actually going to give them. Always include a call to action and always have them answer with "yes." To confirm that they actually want the lead magnet and know what they're signing up for. 3) Not Building Your List at All You should start building your email list the right way. Create a lead magnet as soon as you have your website up and have your first blog posts up. It can be as simple as transforming a blog post into a lead magnet and creating a landing page for it. 4) Not Sending Emails If you have an email list, you need to start sending emails to your list, don't wait! If you have a list and haven't sent anything for a while, there are ways that you warm your list up. To start, send them a recent blog post or update to check in on them or let them know what you've been working on and get the dialog going? 5) Only Sending Emails When You Want to Sell Them Something I'm not saying you can't put a promotion on an offer page, that's actually a good idea. However, always lead with value and goodwill, and make sure you're smart about when you send promotions. Once you have your lead magnet dialed in you'll start to see success. How to Use The Brand Creators PlayBook Content is the long play. Once you've posted a piece of content, it should start ranking within 3-4 months. From there, your email comes into play so you can get eyeballs on your content without having to wait for so long for organic traffic to come to your website. In a perfect world, you will build a website, add content, build your email list, and do Pinterest off on the side where you can create pins that go directly to your lead magnet. Part of the email list building will include Facebook Ads. That is the formula that I would use. The money coming in on the backend comes natural

41 MIN1 w ago
Comments
RYB 863: Avoid These 5 Email List Building Mistakes To Help Grow Your BRAND

RYB 862: What Are The Best Lead Magnets To Build My Email List? (FRIDAY Jam Session)

54 MIN2 w ago
Comments
RYB 862: What Are The Best Lead Magnets To Build My Email List? (FRIDAY Jam Session)

RYB 861: Secret Mind Hacks To Reach Your Full Potential and SUCCESS with Shannon Irvine

Today I have Shannon Irvine back on the show, and I’m happy to have her! Today we’re going to help people who want to build a business that will set them free and help them avoid doing things they don’t want to do by removing their negative mindset. Your An Entrepreneur At Heart Entrepreneurs share common DNA. We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission. At times it feels like our business growth is slow, and we can’t get it to where we want it to go. Why? Because our brain is wired to keep us safe and familiar. As entrepreneurs, we have to show up and do things that most won’t, and that’s difficult for our brain to allow. We’ve also inherited stories about worth, being successful, and failing. Because we were young when we learned these things, they are holding us back as an adult. These roadblocks make it difficult for us to ...

37 MIN2 w ago
Comments
RYB 861: Secret Mind Hacks To Reach Your Full Potential and SUCCESS with Shannon Irvine

RYB860: Email Writing MISTAKES and How To Fix Them (Hot Seat with Karen)

Today we're going to talk all about email writing mistakes and how to fix them. I'm talking with Karen from our Brand Creators about an email she recently created and sent out to her new email list. I rewrote it for her and made a few recommendations on how she can improve her emails moving forward. You'll learn a ton from today's episode, and when we're finished, you're going to be ready to write effective emails for your email list! If you want to be apart of our coffee talks throughout the week, head over to takeactioncrew.com and join us every Monday/Wednesday/Friday at 10 am. We would love to have you! Real-Time Email Review Today I'm sharing a real email example from Karen Curtis, one of our Brand Creators members, and how I would improve it. The best part is that you can always better create better emails, including better stories and content within each one, so never get discouraged when you're writing. When we talk about sending out email broadcast messages to my mailing li...

38 MIN2 w ago
Comments
RYB860: Email Writing MISTAKES and How To Fix Them (Hot Seat with Karen)

RYB 859: How To Build Your Brand To SELL IT? - Friday Jam Session

Welcome to this week's Friday Jam session, glad to have you here! As always, this is one of the highlights of my week. Every Friday, I get to hang out with some awesome people and answer some great questions. Join us by heading over to takeactioncrew.com to join in on the fun every week and get your questions answered. The question we're going to start with today is, "how do you build a brand with the intention of selling it?" The goal is to find traffic in the market that produces revenue if you want your business to be successful and prepare it for sale. Not only will you be making money from ads, products, etc. as you go along, you'll also be able to sell your blog for around 3x the amount of your net profit when you're ready. We're in the process of selling one of our businesses now. We had a previous offer before COVID hit that was an amazing offer. We were ready to go, and we were a month into the sale, and they backed out right in the middle of the pandemic. We've now supposed to close with a new buyer in a week that has been a long two-month process, and today, I'm going to share what we need to make that brand success and ready to sell. Create Your Strategy From The Start We built traffic following our Brand Creator's playbook. Everything we've implemented follows that same model. We focus on creating content that gets indexed by Google, sending three emails a week to our audience, a Pinterest strategy, selling over ten physical products, and a digital product. On top of that, we also implemented our ad and affiliate revenue streams. We even have some Etsy and eBay sales. The key is to have diversification in place, which buyers love. If you want to start a business to sell it, make sure that you get your accounts set up by a 3rd party accounting team. Your books have to be to make the sale a success. When you want to sell your business, having your books done by a third party helps build credibility, so potential buyers know it was done accurately. I would get that process set up when you make your first sale. How To Prepare Your Business to Sale Start by finding a market or a niche that will be around for the long haul. Make sure that you validate that you'll get traffic, and there is money to be had in the market. Can you make money selling digital products and putting ads on your site? Focus on getting the ad networks, affiliate links, and digital products set up to start with. If you want to sell your business, they want to see diversification. If you want to sell your business for a million dollars, you'd need to make $350,00 net profit per year. Keep in mind you'll have to have your business for at least 18 months before you can sell. Buyers want to see a positive trend for longer than a year. So you should always start planning ahead of time before you want to sell. The perfect formula to sell your business includes diversification, traffic, and revenue. By following this formula, you'll be able to sell your business quickly because you want to buy something that they know has the potential to grow quickly. If you're really niched down, it might be hard for someone to take it over, but it can still be done if you have a good strategy in play. It's also hard if you're the face of the brand, so branch out and bring in others contributes to making it easier to transition ownership. You can still be the face of the brand but had other people to the mix too. I recommend getting help with your business by finding people who are good at what they do and get a good process in play. You'll learn how to do things but delegate the day to day process to a team member. It'll help you sell it, so it's easy to transfer to a new order. How to Choose a Good Broker For Your Sale Personally, I work with Joe Valley's team. Their whole business model is to help you before you decide if you want to work with them or not. It's helpful to have a plan in place a year before you actually sell your business, so it's important

33 MIN3 w ago
Comments
RYB 859: How To Build Your Brand To SELL IT? - Friday Jam Session
success toast
Welcome to Himalaya LearningDozens of podcourses featuring over 100 experts are waiting for you.