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The Art of Online Business

Rick Mulready

49
Followers
83
Plays
The Art of Online Business

The Art of Online Business

Rick Mulready

49
Followers
83
Plays
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About Us

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

Latest Episodes

Quick Tip: My #1 Mindset “Hack” for Scaling My Business

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, we are talking about the one thing that allowed me to shift my mindset. It’s the idea of playing your business like you’ve already achieved your goal. And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after. When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making. You’ll be more efficient with your time and more strategic, all of which contribute to your success. I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do? I would love for you to reach out to me on Instagram @rickmulready and let me know. I love hearing from my listeners! Did you catch episode 412 of the podcast? I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. Sign up at www.rickmulready.com/webinarsales Full show notes are available at www.rickmulready.com/415

11 MIN21 h ago
Comments
Quick Tip: My #1 Mindset “Hack” for Scaling My Business

From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins

A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case! My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome. Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine. On Today’s Show You’ll Learn: How a practicing OB-GYN has found the time to build an online business Why Dr. Rankins decided to grow a business on top of practicing medicine Why it’s ok to earn money from serving others Ways to protect your time by outsourcing tasks in your business Steps Dr. Rankins took to overcome imposter syndrome How Dr. Rankins uses video in her online business When to reinvest in your business to grow further Advice for people who are afraid to use video in their business Full show notes available at www.rickmulready.com/414

49 MIN2 d ago
Comments
From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins

Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads. Mistake 1: Not understanding your target audience Mistake 2: Waiting for your launch to test Mistake 3: Not leveraging the different ad types that Facebook offers Mistake 4: Jumping right into CBO Tune in as I break down these mistakes. I hope you listen, learn, and go take action so you can see the results from your action. If you didn’t tune in to my last episode yet, I encourage you to check it out. I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. You can sign up at www.rickmulready.com/webinarsales Full show notes are available at www.rickmulready.com/413

15 MIN1 w ago
Comments
Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing

How to Create & Deliver a High-Converting Webinar w/Colin Boyd

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? Maybe you have been wondering if webinars are dead... and my answer is absolutely not! I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids. On today’s show we will be breaking open the misconceptions that so many people have around webinars and the fears and insecurities people have about selling. You will learn what you need to do to have a webinar presentation that gets people to take action…. i.e. to make sales! We’re talking about life during the pandemic, the difference between speaking to sell and speaking to educate, your purpose as a salesperson, and so much more. On Today’s Show You’ll Learn: The value of speaking confidently A successful process of figuring out how to communicate what you do How niching down can take you to new levels A framework that will take you from uncertainty to specific action The impact of speaking to sell vs speaking to educate The purpose of a signature story Your goal when making a sale The enemy of a highly converting webinar Why selling is the doorway to serving One of my biggest takeaways from this episode was that selling is the doorway to serving. A lot of us can feel guilty about charging money to help people, but when you really take the time to think about it, income for your business is what enables you to serve them. I think that is really powerful. Don’t forget to check out Colin’s video series launching on August 13th “How to Speak and Sell From Virtual Stages”. You can find the link to register at www.rickmulready.com/webinarsales. Full show notes available at www.rickmulready.com/412

51 MIN1 w ago
Comments
How to Create & Deliver a High-Converting Webinar w/Colin Boyd

Quick Tip: Indecision Fatigue is Keeping You Stuck

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this quick tip episode, we are talking about something I see so often in the online space. People being stuck in indecision fatigue. I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide. Many people often wait for other people’s approval and that is exactly what is holding them back. We are not making a decision because we think that if we make a decision, it’s going to be the wrong one. Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive. You make decisions and live with the results of those decisions. If they work out, great! Do more of that! If something doesn’t work, figure out why and try something new. Tune in to figure out why this might be the reason you are not making the strides you want to in your business. Stop asking other people what their thoughts are. Make a decision, get it out there and see what the response is. Be decisive. This is one of the key characteristics of an optimized CEO. If you are ready to optimize your business for seven figures I invite you to check out my newly up-leveled Accelerator coaching program. This program is for coaches, course creators, and online experts who are feeling overwhelmed and are unsure of what steps to take in their business. What you think is keeping you stuck and keeping you from growing your business is not actually the problem. You must optimize your mind, your sales, your time, and how you look at generating revenue. If you are ready to think differently and think bigger about your business, head to www.rickmulrady.com/accelerator to find out more. Full show notes are available at www.rickmulready.com/411

8 MIN2 w ago
Comments
Quick Tip: Indecision Fatigue is Keeping You Stuck

Jason Brown's #1 Secret for Selling His Membership

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. On Today’s Show You’ll Learn: How Jason’s membership has evolved What the creation of a new offer looks like The importance of charging what you’re worth What makes investments empowering Why you need to be listening to your customers How to resonate with the people that you want to attract Why Jason decided to stop offering refunds Ways to prevent resenting your business Jason’s number one secret for selling his membership The value of having work-life balance It’s so great to see the success of Jason’s business and what that has done for him and his family. It never ceases to amaze me how much freedom the online world can bring to anyone who’s willing to put in the work. If you, like Jason, are an online course creator, online coach, or you have a membership program and you're ready to optimize your business towards seven figures, but you're not sure what you should be doing to get there, I want to invite you to apply for my all new accelerator coaching program. This program will help you to think and act like an optimized CEO. To hear more or apply, go to www.rickmulready.com/accelerator. Full show notes available at www.rickmulready.com/410

57 MIN2 w ago
Comments
Jason Brown's #1 Secret for Selling His Membership

Quick Tip: Should You Let People Buy After a Deadline?

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Let me ask you a question: what does integrity mean to you? Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore. If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea.

7 MIN3 w ago
Comments
Quick Tip: Should You Let People Buy After a Deadline?

How He Did It: His First 6-Figure Launch, w/ Kerry Egeler

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that? We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business. On Today’s Show You’ll Learn: How you can be in control of your job security Why a shift in mindset can change everything The importance of learning and moving on from your “failures” The value of recognizing when something isn’t sustainable How to make your live webinars as successful as possible How Kerry improved a live webinar in just five hours The power of confidence What it looks like to transition a live webinar launch to evergreen The importance of looking at your numbers to make decisions about your business Why investing in yourself is a game-changer I love hearing from accelerator students and learning about the amazing things they are doing in their businesses. I am amazed how quickly Kerry learns and grows. It took me years to learn what he’s mastered in just a few months. If you are an online course creator or coach and you're averaging at least$5K a month in your online business, but now you’re feeling stuck and unsure what to do next, then I want to invite you to apply for my accelerator coaching program. Accelerator is a 12-month coaching program for online experts who want to take the guesswork out of optimizing and accelerating the growth of their online business. To learn more or to apply, go to www.rickmulready.com/accelerator.

61 MIN3 w ago
Comments
How He Did It: His First 6-Figure Launch, w/ Kerry Egeler

Quick Tip: Always Be Testing Your (FB/IG) Ads

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO. To find out more go to www.rickmulready.com/accelerator. Full show notes for this episode can be found at www.rickmulready.com/407

13 MINJUL 17
Comments
Quick Tip: Always Be Testing Your (FB/IG) Ads

How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days. On Today’s Show You’ll Learn About: Who LinkedIn is for and not for Why LinkedIn is the perfect platform for promoting high-ticket offers The three most important elements of your LinkedIn profile How LinkedIn has evolved over the years Why the LinkedIn community respects marketers How creating consistent content on LinkedIn sets you apart The best type of content to create to get views Why “playing by the rules” on LinkedIn is important As Chase shows us in this episode, most people still think of LinkedIn as just a resume platform. With a straightforward strategy, you can position yourself as the authority in your industry with your LinkedIn content. I hope after you listen to this episode, you will feel compelled to develop a strategy and up your LinkedIn game for your online business. Full show notes available at www.rickmulready.com/406

39 MINJUL 15
Comments
How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson

Latest Episodes

Quick Tip: My #1 Mindset “Hack” for Scaling My Business

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, we are talking about the one thing that allowed me to shift my mindset. It’s the idea of playing your business like you’ve already achieved your goal. And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after. When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making. You’ll be more efficient with your time and more strategic, all of which contribute to your success. I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do? I would love for you to reach out to me on Instagram @rickmulready and let me know. I love hearing from my listeners! Did you catch episode 412 of the podcast? I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. Sign up at www.rickmulready.com/webinarsales Full show notes are available at www.rickmulready.com/415

11 MIN21 h ago
Comments
Quick Tip: My #1 Mindset “Hack” for Scaling My Business

From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins

A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case! My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome. Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine. On Today’s Show You’ll Learn: How a practicing OB-GYN has found the time to build an online business Why Dr. Rankins decided to grow a business on top of practicing medicine Why it’s ok to earn money from serving others Ways to protect your time by outsourcing tasks in your business Steps Dr. Rankins took to overcome imposter syndrome How Dr. Rankins uses video in her online business When to reinvest in your business to grow further Advice for people who are afraid to use video in their business Full show notes available at www.rickmulready.com/414

49 MIN2 d ago
Comments
From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins

Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads. Mistake 1: Not understanding your target audience Mistake 2: Waiting for your launch to test Mistake 3: Not leveraging the different ad types that Facebook offers Mistake 4: Jumping right into CBO Tune in as I break down these mistakes. I hope you listen, learn, and go take action so you can see the results from your action. If you didn’t tune in to my last episode yet, I encourage you to check it out. I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. You can sign up at www.rickmulready.com/webinarsales Full show notes are available at www.rickmulready.com/413

15 MIN1 w ago
Comments
Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing

How to Create & Deliver a High-Converting Webinar w/Colin Boyd

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? Maybe you have been wondering if webinars are dead... and my answer is absolutely not! I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids. On today’s show we will be breaking open the misconceptions that so many people have around webinars and the fears and insecurities people have about selling. You will learn what you need to do to have a webinar presentation that gets people to take action…. i.e. to make sales! We’re talking about life during the pandemic, the difference between speaking to sell and speaking to educate, your purpose as a salesperson, and so much more. On Today’s Show You’ll Learn: The value of speaking confidently A successful process of figuring out how to communicate what you do How niching down can take you to new levels A framework that will take you from uncertainty to specific action The impact of speaking to sell vs speaking to educate The purpose of a signature story Your goal when making a sale The enemy of a highly converting webinar Why selling is the doorway to serving One of my biggest takeaways from this episode was that selling is the doorway to serving. A lot of us can feel guilty about charging money to help people, but when you really take the time to think about it, income for your business is what enables you to serve them. I think that is really powerful. Don’t forget to check out Colin’s video series launching on August 13th “How to Speak and Sell From Virtual Stages”. You can find the link to register at www.rickmulready.com/webinarsales. Full show notes available at www.rickmulready.com/412

51 MIN1 w ago
Comments
How to Create & Deliver a High-Converting Webinar w/Colin Boyd

Quick Tip: Indecision Fatigue is Keeping You Stuck

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this quick tip episode, we are talking about something I see so often in the online space. People being stuck in indecision fatigue. I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide. Many people often wait for other people’s approval and that is exactly what is holding them back. We are not making a decision because we think that if we make a decision, it’s going to be the wrong one. Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive. You make decisions and live with the results of those decisions. If they work out, great! Do more of that! If something doesn’t work, figure out why and try something new. Tune in to figure out why this might be the reason you are not making the strides you want to in your business. Stop asking other people what their thoughts are. Make a decision, get it out there and see what the response is. Be decisive. This is one of the key characteristics of an optimized CEO. If you are ready to optimize your business for seven figures I invite you to check out my newly up-leveled Accelerator coaching program. This program is for coaches, course creators, and online experts who are feeling overwhelmed and are unsure of what steps to take in their business. What you think is keeping you stuck and keeping you from growing your business is not actually the problem. You must optimize your mind, your sales, your time, and how you look at generating revenue. If you are ready to think differently and think bigger about your business, head to www.rickmulrady.com/accelerator to find out more. Full show notes are available at www.rickmulready.com/411

8 MIN2 w ago
Comments
Quick Tip: Indecision Fatigue is Keeping You Stuck

Jason Brown's #1 Secret for Selling His Membership

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. On Today’s Show You’ll Learn: How Jason’s membership has evolved What the creation of a new offer looks like The importance of charging what you’re worth What makes investments empowering Why you need to be listening to your customers How to resonate with the people that you want to attract Why Jason decided to stop offering refunds Ways to prevent resenting your business Jason’s number one secret for selling his membership The value of having work-life balance It’s so great to see the success of Jason’s business and what that has done for him and his family. It never ceases to amaze me how much freedom the online world can bring to anyone who’s willing to put in the work. If you, like Jason, are an online course creator, online coach, or you have a membership program and you're ready to optimize your business towards seven figures, but you're not sure what you should be doing to get there, I want to invite you to apply for my all new accelerator coaching program. This program will help you to think and act like an optimized CEO. To hear more or apply, go to www.rickmulready.com/accelerator. Full show notes available at www.rickmulready.com/410

57 MIN2 w ago
Comments
Jason Brown's #1 Secret for Selling His Membership

Quick Tip: Should You Let People Buy After a Deadline?

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Let me ask you a question: what does integrity mean to you? Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore. If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea.

7 MIN3 w ago
Comments
Quick Tip: Should You Let People Buy After a Deadline?

How He Did It: His First 6-Figure Launch, w/ Kerry Egeler

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that? We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business. On Today’s Show You’ll Learn: How you can be in control of your job security Why a shift in mindset can change everything The importance of learning and moving on from your “failures” The value of recognizing when something isn’t sustainable How to make your live webinars as successful as possible How Kerry improved a live webinar in just five hours The power of confidence What it looks like to transition a live webinar launch to evergreen The importance of looking at your numbers to make decisions about your business Why investing in yourself is a game-changer I love hearing from accelerator students and learning about the amazing things they are doing in their businesses. I am amazed how quickly Kerry learns and grows. It took me years to learn what he’s mastered in just a few months. If you are an online course creator or coach and you're averaging at least$5K a month in your online business, but now you’re feeling stuck and unsure what to do next, then I want to invite you to apply for my accelerator coaching program. Accelerator is a 12-month coaching program for online experts who want to take the guesswork out of optimizing and accelerating the growth of their online business. To learn more or to apply, go to www.rickmulready.com/accelerator.

61 MIN3 w ago
Comments
How He Did It: His First 6-Figure Launch, w/ Kerry Egeler

Quick Tip: Always Be Testing Your (FB/IG) Ads

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO. To find out more go to www.rickmulready.com/accelerator. Full show notes for this episode can be found at www.rickmulready.com/407

13 MINJUL 17
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Quick Tip: Always Be Testing Your (FB/IG) Ads

How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days. On Today’s Show You’ll Learn About: Who LinkedIn is for and not for Why LinkedIn is the perfect platform for promoting high-ticket offers The three most important elements of your LinkedIn profile How LinkedIn has evolved over the years Why the LinkedIn community respects marketers How creating consistent content on LinkedIn sets you apart The best type of content to create to get views Why “playing by the rules” on LinkedIn is important As Chase shows us in this episode, most people still think of LinkedIn as just a resume platform. With a straightforward strategy, you can position yourself as the authority in your industry with your LinkedIn content. I hope after you listen to this episode, you will feel compelled to develop a strategy and up your LinkedIn game for your online business. Full show notes available at www.rickmulready.com/406

39 MINJUL 15
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How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson
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