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The Art of Online Business

Rick Mulready

52
Followers
93
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The Art of Online Business

The Art of Online Business

Rick Mulready

52
Followers
93
Plays
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About Us

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

Latest Episodes

Quick Tip: 3 “Must Have” Facebook Ads Audiences

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences. We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned. Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were. The Optimized CEO Community Facebook group is for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. You can join us at www.rickmulready.com/group to surround yourself with other course creators with the same goal as you. Full show notes are available at www.rickmulready.com/433

12 min3 d ago
Comments
Quick Tip: 3 “Must Have” Facebook Ads Audiences

Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business

What fears are holding you back from going after your dreams? My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand. She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks. On Today’s Show You’ll Learn: What it was like for Ana to take the jump and leave the corporate world How to overcome the fear of putting yourself out there Why getting results takes so much more than just running ads The importance of nurturing relationships The value of truly understanding your audience The impact of showing up How to overcome imposter syndrome Why you have to be able to say no Not everyone is willing to put in the work to overcome their fears. But Ana is the proof that the work is worth it! When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” Does that sound like you? What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” And it's often hard to answer that question for yourself because you're too close to your own business. Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve. Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside! Links & Resources Mentioned in this Episode: www.anakatzdigital.com/free-download Follow @anakatzdigital on Instagram Follow Ana on Facebook Full show notes available at www.rickmulready.com/432

44 min5 d ago
Comments
Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business

Quick Tip: How to Deal with Imposter Syndrome

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud. In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. I’m also sharing five things that can help you move past imposter syndrome. If you want to hear more like this, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot find consistent growth, and you're unsure about the next steps you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Full show notes are available at www.rickmulready.com/431

22 min1 w ago
Comments
Quick Tip: How to Deal with Imposter Syndrome

How to Create More Profit In Your Business with Emily Sandberg

Everybody talks about revenue, right? But what no one really talks about is profit. I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy. I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper. We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month. On Today’s Show You’ll Learn: The financial mistakes that a lot of online course creators and coaches make Why you should hire a bookkeeper before you think you need it What you can be doing to stay on-track if you don’t have a bookkeeper yet How to build profitability into your business How to create new programs from a cost and profitability perspective Why you should use forecasting to make better decisions for your business How much money you should keep in your business account Where the mind can get into trouble when we start thinking about numbers We always see what's going on above the water. Just the tip of the iceberg. When you look at someone else’s business and start to compare yourself to them, remember that you’re not seeing what’s going on under the water, and sometimes it's messy. In order to find success, you need to focus on what’s going on under the water in your own business. When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” Does that sound like you? What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” And it's often hard to answer that question for yourself because you're too close to your own business. Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve. Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside! Links & Resources Mentioned in this Episode: www.emilysandberg.net Full show notes available at www.rickmulready.com/430

50 min1 w ago
Comments
How to Create More Profit In Your Business with Emily Sandberg

Quick Tip: Understand THIS for Better Facebook Ads Results

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. The secret is knowing how to work with Facebook to get the best results. It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for. And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm. When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode. I will be sharing more about this topic on a Facebook Live in the Optimized CEO Facebook community soon, so be sure to join the group if you haven’t already. It's exclusively for online course creators, membership creators, and online coaches who are looking to optimize their businesses to six or seven figures. Join us at www.rickmulready.com/group. Full show notes are available at www.rickmulready.com/429

19 min2 w ago
Comments
Quick Tip: Understand THIS for Better Facebook Ads Results

How to Create and Price Your Flagship Offer (Part II)

Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today. Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer. I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! On Today’s Show You’ll Learn: Why you should sell your program before you create it How to base your pricing on the value that your ...

31 min2 w ago
Comments
How to Create and Price Your Flagship Offer (Part II)

Quick Tip: Want More Revenue? Ask Different Questions

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that. In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. Questions that are actually going to lead to your growth. I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking. At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is! If this episode piqued your interest, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Links & Resources Mentioned in this Episode: Quick Tip: How to Get Over the Fear of Being On Camera Quick Tip: How to Create a High Converting Lead Magnet How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose Full show notes are available at www.rickmulready.com/427

19 min3 w ago
Comments
Quick Tip: Want More Revenue? Ask Different Questions

How to Create and Price Your Flagship Offer (Part I)

Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer. Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer. On Today’s Show You’ll Learn: The value of understanding your target audience The four Ps of an offer: premise, promise, process and price The characteristics of a core premise How to have a clear promise Why it’s important to have clarity on your process How I integrate the four Ps in my own offer So now you know how to create your flagship offer, I hope you’re ready for more. I’ll see you back here next week for part II where we’ll discuss pricing your flagship offer. If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group. Links & Resources Mentioned in this Episode: www.rickmulready.com/group Full show notes available at www.rickmulready.com/426

25 min3 w ago
Comments
How to Create and Price Your Flagship Offer (Part I)

Quick Tip: The Quickest Way to Predictable $5K Months

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to start making a consistent income from your online business? Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. What have I learned? The quickest way to predictable $5K months is by having a flagship offer. A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business. The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow. What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today. If you’re interested in what we’re talking about today, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth like we've been talking about in today's episode, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Links & Resources Mentioned in this Episode: How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose Full show notes are available at www.rickmulready.com/425

18 minSEP 18
Comments
Quick Tip: The Quickest Way to Predictable $5K Months

Optimized Team Building: Your First Hire(s)

Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be? This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team. And it’s not just about bringing people onto your team and into your business. It’s really about having an optimized team. We’ll get into exactly what that means in the episode. In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today. Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself. Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire. On Today’s Show You’ll Learn: The value of having the mindset of a CEO How to be strategic when considering what roles to hire for Why you should be thinking about hiring before you think you need it You should be hiring for the business that you want to create down the road The importance of hiring people who align with your values and your vision How to audit your time Why you should have documented systems and processes in place for the tasks that you want to hire out The benefits of having a 90-day trial period for new hires Building an optimized team can create more freedom and leverage for you in your business. If you plan for your first hire efficiently, you will ultimately save time and make more money. If what we’re talking about resonates with you, I want to invite you to join my brand new Optimized CEO Community Facebook group. As the saying goes, you're the average of the five people that you surround yourself with. I hear all the time how lonely it can be sitting behind your laptop, running an online business and that’s why I want you to have a community of other amazing online course creators, membership creators, and online coaches to connect with. In this group, you will find other entrepreneurs working to optimize and get unstuck in their business on their way to six or seven figures. If this sounds like you, be sure to join us at www.rickmulready.com/group. Full show notes available at www.rickmulready.com/424

44 minSEP 16
Comments
Optimized Team Building: Your First Hire(s)

Latest Episodes

Quick Tip: 3 “Must Have” Facebook Ads Audiences

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences. We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned. Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were. The Optimized CEO Community Facebook group is for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. You can join us at www.rickmulready.com/group to surround yourself with other course creators with the same goal as you. Full show notes are available at www.rickmulready.com/433

12 min3 d ago
Comments
Quick Tip: 3 “Must Have” Facebook Ads Audiences

Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business

What fears are holding you back from going after your dreams? My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand. She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks. On Today’s Show You’ll Learn: What it was like for Ana to take the jump and leave the corporate world How to overcome the fear of putting yourself out there Why getting results takes so much more than just running ads The importance of nurturing relationships The value of truly understanding your audience The impact of showing up How to overcome imposter syndrome Why you have to be able to say no Not everyone is willing to put in the work to overcome their fears. But Ana is the proof that the work is worth it! When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” Does that sound like you? What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” And it's often hard to answer that question for yourself because you're too close to your own business. Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve. Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside! Links & Resources Mentioned in this Episode: www.anakatzdigital.com/free-download Follow @anakatzdigital on Instagram Follow Ana on Facebook Full show notes available at www.rickmulready.com/432

44 min5 d ago
Comments
Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business

Quick Tip: How to Deal with Imposter Syndrome

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud. In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. I’m also sharing five things that can help you move past imposter syndrome. If you want to hear more like this, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot find consistent growth, and you're unsure about the next steps you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Full show notes are available at www.rickmulready.com/431

22 min1 w ago
Comments
Quick Tip: How to Deal with Imposter Syndrome

How to Create More Profit In Your Business with Emily Sandberg

Everybody talks about revenue, right? But what no one really talks about is profit. I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy. I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper. We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month. On Today’s Show You’ll Learn: The financial mistakes that a lot of online course creators and coaches make Why you should hire a bookkeeper before you think you need it What you can be doing to stay on-track if you don’t have a bookkeeper yet How to build profitability into your business How to create new programs from a cost and profitability perspective Why you should use forecasting to make better decisions for your business How much money you should keep in your business account Where the mind can get into trouble when we start thinking about numbers We always see what's going on above the water. Just the tip of the iceberg. When you look at someone else’s business and start to compare yourself to them, remember that you’re not seeing what’s going on under the water, and sometimes it's messy. In order to find success, you need to focus on what’s going on under the water in your own business. When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” Does that sound like you? What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” And it's often hard to answer that question for yourself because you're too close to your own business. Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve. Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside! Links & Resources Mentioned in this Episode: www.emilysandberg.net Full show notes available at www.rickmulready.com/430

50 min1 w ago
Comments
How to Create More Profit In Your Business with Emily Sandberg

Quick Tip: Understand THIS for Better Facebook Ads Results

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. The secret is knowing how to work with Facebook to get the best results. It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for. And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm. When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode. I will be sharing more about this topic on a Facebook Live in the Optimized CEO Facebook community soon, so be sure to join the group if you haven’t already. It's exclusively for online course creators, membership creators, and online coaches who are looking to optimize their businesses to six or seven figures. Join us at www.rickmulready.com/group. Full show notes are available at www.rickmulready.com/429

19 min2 w ago
Comments
Quick Tip: Understand THIS for Better Facebook Ads Results

How to Create and Price Your Flagship Offer (Part II)

Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today. Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer. I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! On Today’s Show You’ll Learn: Why you should sell your program before you create it How to base your pricing on the value that your ...

31 min2 w ago
Comments
How to Create and Price Your Flagship Offer (Part II)

Quick Tip: Want More Revenue? Ask Different Questions

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that. In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. Questions that are actually going to lead to your growth. I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking. At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is! If this episode piqued your interest, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Links & Resources Mentioned in this Episode: Quick Tip: How to Get Over the Fear of Being On Camera Quick Tip: How to Create a High Converting Lead Magnet How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose Full show notes are available at www.rickmulready.com/427

19 min3 w ago
Comments
Quick Tip: Want More Revenue? Ask Different Questions

How to Create and Price Your Flagship Offer (Part I)

Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer. Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer. On Today’s Show You’ll Learn: The value of understanding your target audience The four Ps of an offer: premise, promise, process and price The characteristics of a core premise How to have a clear promise Why it’s important to have clarity on your process How I integrate the four Ps in my own offer So now you know how to create your flagship offer, I hope you’re ready for more. I’ll see you back here next week for part II where we’ll discuss pricing your flagship offer. If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group. Links & Resources Mentioned in this Episode: www.rickmulready.com/group Full show notes available at www.rickmulready.com/426

25 min3 w ago
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How to Create and Price Your Flagship Offer (Part I)

Quick Tip: The Quickest Way to Predictable $5K Months

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to start making a consistent income from your online business? Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. What have I learned? The quickest way to predictable $5K months is by having a flagship offer. A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business. The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow. What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today. If you’re interested in what we’re talking about today, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth like we've been talking about in today's episode, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Links & Resources Mentioned in this Episode: How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose Full show notes are available at www.rickmulready.com/425

18 minSEP 18
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Quick Tip: The Quickest Way to Predictable $5K Months

Optimized Team Building: Your First Hire(s)

Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be? This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team. And it’s not just about bringing people onto your team and into your business. It’s really about having an optimized team. We’ll get into exactly what that means in the episode. In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today. Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself. Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire. On Today’s Show You’ll Learn: The value of having the mindset of a CEO How to be strategic when considering what roles to hire for Why you should be thinking about hiring before you think you need it You should be hiring for the business that you want to create down the road The importance of hiring people who align with your values and your vision How to audit your time Why you should have documented systems and processes in place for the tasks that you want to hire out The benefits of having a 90-day trial period for new hires Building an optimized team can create more freedom and leverage for you in your business. If you plan for your first hire efficiently, you will ultimately save time and make more money. If what we’re talking about resonates with you, I want to invite you to join my brand new Optimized CEO Community Facebook group. As the saying goes, you're the average of the five people that you surround yourself with. I hear all the time how lonely it can be sitting behind your laptop, running an online business and that’s why I want you to have a community of other amazing online course creators, membership creators, and online coaches to connect with. In this group, you will find other entrepreneurs working to optimize and get unstuck in their business on their way to six or seven figures. If this sounds like you, be sure to join us at www.rickmulready.com/group. Full show notes available at www.rickmulready.com/424

44 minSEP 16
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Optimized Team Building: Your First Hire(s)

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