Himalaya: Listen. Learn. Grow.

4.8K Ratings
Open In App
title

The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Dana Malstaff

24
Followers
107
Plays
The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Dana Malstaff

24
Followers
107
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff

Latest Episodes

How Abbey Ashley Went from Virtual Assistant to 7-Figure Entrepreneur

Virtual assistants are in high demand because they provide an important service to busy entrepreneurs. Working as a virtual assistant is also a gateway to your own entrepreneurial journey. It prepares us for launching our own products and building businesses that fulfill us and give us freedom. Some of the most successful online entrepreneurs started out as virtual assistants and worked their way up to become CEOs in their own right. Offering our services online allows us to uncover what we’re good at, what we love, and where we can offer the most value. This allows for us to build something that will make an impact. How do we get into the world of virtual assistance? What kind of services can we offer? In this episode, I’m joined by Abbey Ashley, founder of The Virtual Savvy. She shares how she went from VA to CEO, and how she found success by focusing on one product. The best way for me to make money is to improve on the things I already have, instead of creating new things. -Abbey Ashley 3 Things You’ll Learn in This Episode There is a huge market for VAs: As businesses grow, it stops making financial sense for the owner to spend their time on tasks that don’t make more money or move the business forward. More and more entrepreneurs are realizing they need help, and the virtual assistant niche is thriving as a result. How to go from generalist VA to niched down entrepreneur: Being a VA is an entry point to offering services online. It gives us the launching pad to figure out the problem we can solve, which becomes the service we offer. Starting out as a generalist allows us to attract clients, build our confidence, and then we’ll start seeing what we’re good at. Gradually that will lead to the development of a valuable service. How building upon one product/service gives us time freedom: It takes longer to get traction on a new product and marketing avenue than it does to pour our time and effort into perfecting a product that already exists. By pouring fuel on a product and service we already have, we can prioritize better, maximize our time freedom, and build something that has long-term value. Guest Bio- Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business as a new mom and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days! She's since gone on to grow a seven-figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well. To register for Abbey’s free training on Becoming a Booked Out Virtual Assistant visit https://boss-mom.com/abbey/.

54 min3 d ago
Comments
How Abbey Ashley Went from Virtual Assistant to 7-Figure Entrepreneur

Fighting Poverty with Entrepreneurship: How Jen Lewis is Connecting Artisans & Consumers in All New Ways

Many of us would love to make a bigger impact on more people, but we aren't sure how. The great news is that our habits and choices as consumers are some of the biggest ways we can be impactful today. There are emerging businesses that are becoming the supplier and marketer for amazing products made by talented people in third world countries. How can we adapt our consumer behavior to make a bigger impact? As entrepreneurs, what can we do to bring about meaningful change in people’s lives? And how can we reward good work? In this episode, Founder and Executive Director of Purse & Clutch, Jen Lewis shares how she is making a difference in the world one purse at a time. We are connected to the people that make our stuff, even if we don’t know it. Shouldn’t we have a story attached to our belongings? - Jen Lewis 3 Things You’ll Learn in This Episode The importance of taking baby steps: We might not have the resources to impact 100 people today, and that’s okay. Focus on helping on...

39 min1 w ago
Comments
Fighting Poverty with Entrepreneurship: How Jen Lewis is Connecting Artisans & Consumers in All New Ways

Overcoming a Scarcity Mindset Around Money Is Self-Care w/Chelsea Brennan

In over ⅔ of US families, women manage the household budget. While we’re good at the budgeting aspect and making sure everything is good month-to-month, we struggle with long-term planning, thriving, and creating financial freedom. Money is tied into absolutely everything we do, and when we have kids, this is amplified. We have to provide for them, but we also have to teach them to nurture a healthy view of money. This starts with us and what we believe and put into action financially. It’s impossible to teach a healthy financial mindset and be effective at our financial planning if we have underlying limiting beliefs and a scarcity mentality around money. If we can get control of our money mindset and align our money with our values, we’ll be able to afford the things we want in our lives and plan for the future. How do we overcome the financial hang-ups, fears, and mindsets that hold us back? What are the things moms need to know about money and how we talk about it with our c...

47 min2 w ago
Comments
Overcoming a Scarcity Mindset Around Money Is Self-Care w/Chelsea Brennan

How I built Boss Mom and the lessons I learned along the way

Building Boss Mom over the last 6 years has been an adventure, to say the least. I created a video a little while back that shared how I built Boss Mom and the lessons I learned along the way in hopes that it helps you see that anything is possible and to help you reach your goals faster than I did. I walk you through the different decisions and phases of building the community and business and what worked and what didn't. I want you to come away from this episode feeling empowered to build a life and business that aligns with you and your dreams. Successful entrepreneurs don't worry about the 80% that doesn't work, they leverage and scale the 20% that does work. -Dana Malstaff Things You’ll Learn in This Episode: When you give people permission to be who they are and create a feeling of belonging for them, you build trust. The only difference between you and the people who seem to have it figured out is that they keep going and never give up, even when things don’t go according to plan. You have what it takes to create a business that you care about, a well- run space where you can nurture people and create a community and sense of belonging. When we create a system and everyone who comes into our world takes the same journey, that creates consistency. Once we have consistency, we can scale, track results, and see what’s working.

22 min3 w ago
Comments
How I built Boss Mom and the lessons I learned along the way

A Conversation with My Life Coach: Stephanie Nichols

The past few months have forced us to deal with major instability, and it has thrown many of us into a flat spin. However, it’s important to understand that even when we’re not facing a pandemic, uncertainty is inevitable. Any time we go through a life-changing event, be it a pandemic, a relocation, or even a divorce, we’re faced with a lot of external factors. As a result, many of us end up feeling powerless. Is there a way to change that? When we change the way we think, we can change the way we feel. We may not be able to control events unfolding around us, but we can decide how we’ll deal with them. How can we stop reacting to issues beyond our control and start responding to them instead? In this episode, Certified Life Coach and author of Create Your Calm: A Guilt-Free Journey to Peaceful Motherhood, Stephanie Nichols shares how to use life-altering moments as a catalyst for growth. We can't change what's happening around us, but we can make decisions about how we think ab...

47 minSEP 24
Comments
A Conversation with My Life Coach: Stephanie Nichols

How Our Families & Businesses Can Thrive With Homeschooling w/DeLise Bernard

When the whole world was put into quarantine, parents were thrust into homeschooling literally overnight. Taking on the job of educating our kids full-time can seem nearly impossible at first, especially alongside running a business. However, these last few months have shown that it’s very doable, and something the whole family might prefer. Our assumptions and suppositions about homeschooling have been shattered as we’ve discovered various benefits and advantages of it, so much so that many parents have considered switching to homeschooling completely. What are some of the positives of homeschooling that our kids miss out on in conventional schools? How do we balance being a teacher, parent, and business owner without burning out? In this episode, I’m joined by entrepreneur, homeschooling expert, education consultant, and the founder of Surviving Homeschool, DeLise Bernard. We talk about why so many families are seeing the benefits of education-from-home. 3 Things You’ll Learn in This Episode How homeschooling expands the opportunity for learning: The school curriculum can be limiting for kids, especially those that are gifted in unique ways. Through homeschooling, we get to build on what our kids are good at or interested in and lean into that outside the confines of class schedules. How kids can still have social interaction while homeschooling: Homeschooling our kids isn’t as disconnected and isolated as people think. There are opportunities for them to connect with other kids through learning pods and groups, and to get taught by people who are experts in their own respective fields. Our kids can still have a strong social aspect to their lives without going to school. Why homeschooling can actually be better for entrepreneurial parents: For many boss moms, our concern around homeschooling is the worry about not having enough time to balance parenting, our businesses, educating our kids, and taking care of things at home. With the right resources, tools, and scheduling techniques, it’s doable and it can actually work better for our families. Guest Bio- DeLise Bernard is an entrepreneur, homeschooling expert, education consultant, and the founder of Surviving Homeschool. While she and her husband have co-led their health management company, Beyond Excellence, for over 15 years, she’s also the founder of Surviving Homeschool, a community that supports working families thrust into schooling from home. Providing practical “survival tips”, cataloged educational resources, and ongoing encouragement to over 6800 members, the team offers community and connection in a time of social distancing. Her advice has been featured on ABC, CBS, The New York Times, The Chicago Tribune, and The Washington Post, as well as various podcasts, education websites, and popular parenting blogs. Her family’s homeschool was also recently showcased in a George Washington University student-produced documentary for the school’s Masters program. For more information, visit https://www.survivinghomeschool.com/ and https://www.facebook.com/groups/1116125115410985.

49 minSEP 17
Comments
How Our Families & Businesses Can Thrive With Homeschooling w/DeLise Bernard

How to Keep Our Children Entertained & Expand Their Creativity At Home w/Stephanie Anderson

Keeping kids entertained has never been easy, and COVID-19 has only added fuel to the fire. How can we keep our children busy while we’re working from home, without adding even more to our plates? While increasing screen time may sound like an easy fix, that comes with its own challenges. We want our children to be learning valuable skills, and for that, we can’t rely on screens alone. Is that even possible when we’re already juggling homeschooling and our businesses? Luckily, we don’t have to do it all on our own. With the help of subscription boxes, we can simplify almost every area of our lives, including keeping our kids entertained and their minds nourished. In this episode, Founder and CEO of Peaceful Play, Stephanie Anderson explains how to keep children engaged with educational activities while we work from home. When kids are bored, we often end up giving them screen time to entertain them, but if we want to teach our children problem-solving skills, they need to be cre...

35 minSEP 10
Comments
How to Keep Our Children Entertained & Expand Their Creativity At Home w/Stephanie Anderson

Planning a Launch That Puts Your Course on the Map w/Bevin Farrand

We’re guaranteed to hit a ceiling at some point if we’re just trading hours for dollars. We have to stop limiting ourselves to just one income stream, especially if that stream depends on our constant attention. Online courses are a key way for entrepreneurs to make money with relatively little input, because once they’re created we can continue to sell them for years to come. That being said, for the best results we have to think about our marketing strategies. How can we promote our courses effectively, so we can make money from the same content over and over again? Is there a way to make our launches more seamless? In this episode, CEO of Collaborate.Work, Bevin Farrand shares the secrets to a successful course launch. Have an overarching plan. It’s easier to shift things around when you know what you’re going to do. -Bevin Farrand 3 Things You’ll Learn in This Episode The importance of knowing what we’re working towards: When creating a product, it’s vital to have an overarching goal in mind. Be conscious of what’s being created and what we can expect to see as a result. How to stop leaving money on the table: Every piece of communication we share about our products brings in revenue, so by forgetting to send even one email, we’re losing money. To combat this, plan communication strategies in advance. Planning doesn’t mean we’ll never miss anything, but it does make it less likely. How to build a buzz around our courses: To generate attention for our launches, the content we share in the build-up needs to tell a story. Seeding the product hooks our audience so by the time we launch, we’ve already got willing customers. Guest Bio- Bevin Farrand is the CEO and Head Cat Herder of Collaborate.Work, which works with small business owners, entrepreneurs, and mid-size corporations to get their ideas out the door and into the world. As the former Brand Director of Boom! by Cindy Joseph and Smart Marketer, she's led dozens of product launches and promotions generating 20MM+ annually. She's also developed online courses and summits, as well as executed launches, for I Will Teach You to Be Rich, Evolving Wisdom, and several entrepreneurs. She is passionate about supporting her clients to create businesses that enrich their lives. Her favorite and most demanding "clients" are her three-year-old daughter and one-year-old son. To find out more, go to: https://www.facebook.com/collaboratework https://www.instagram.com/bevinfarrand/ https://www.launchsecretsroadmap.com/special-offer40699042

57 minSEP 3
Comments
Planning a Launch That Puts Your Course on the Map w/Bevin Farrand

Are You Stuck in the Momentum Trap?

The feeling of being busy fills most of us with a sense of accomplishment, but we need to remember that constantly being busy doesn’t always mean our businesses are growing. In fact, most of the time it’s the exact opposite. The momentum trap tricks us into believing we need to work round the clock to see results, but that only holds us back. When we dedicate all our business hours to client work, we lose time that could have been spent building authority in our markets. How can we pull ourselves out of the momentum trap and get to a place where our businesses succeed without needing constant tweaking? Can we ever reach a point where our businesses generate revenue without our input? In this episode, I share how to escape the momentum trap that keeps our businesses in one spot. The momentum trap is sustaining what you already have. Spend your time growing so you systematically get bigger results. -Dana Malstaff 3 Things You’ll Learn in This Episode Break the cycle of spending hou...

22 minAUG 27
Comments
Are You Stuck in the Momentum Trap?

How Kate Kordsmeier Got a 6-Figure Paycheck Through Blogging

For many of us, the idea of blogging professionally feels like a distant daydream, or something that we’re too late to the party for. Thanks to the increased number of people online at the moment, it’s more attainable now than ever before. The perks of blogging might not always include living the life of an Instagram influencer, but it does offer a lot of freedom and financial reward. With more than one way to monetize content, blogging gives us the opportunity to design the lives we want to live. What does a career in blogging look like, and how do we know if we’re a right fit for the job? Do we need to have a writing background to create successful content? In this episode, Founder of the Root + Revel food and wellness site, Kate Kordsmeier shares how to start a successful blog. If you enjoy providing service and value to the people who come to you for advice, consider a career in blogging. -Kate Kordsmeier 3 Things You’ll Learn in This Episode How to know if blogging is a good choice for usThere are no specific requirements for a career in blogging, but there are clues that tell if we’ll be successful or not. As a general rule, if people regularly ask our opinion on particular topics, we have some kind of expertise they want to learn from. Seize the opportunity! Why we need to shift our perception of what a blog isBlogs are traditionally done in a written format, but there’s no need to limit ourselves to one medium. Whether we’re writing a post or sharing advice in a video or podcast, the most important thing is to find what works for ourselves and our audience. How to grow our audienceWhile instagram is a great place to draw attention to our blogs, be careful of spending too much time on social media. To make sure content is seen by as many people as possible, focus on SEO and Pinterest. Guest Bio- Kate Kordsmeier is a writer, educator, and creative entrepreneur. After almost a decade as a freelance journalist, Kate founded Root + Revel, a holistic wellness blog with a focus on mind-body-soul health. Once the blog blossomed into a 6-figure business, she started the The Six-Figure Blog Academy, a digital course dedicated to helping others start their own profitable businesses. Kate is also the host of the Success with Soul Podcast. To find out more, head to: https://katekordsmeier.com/ https://rootandrevel.com/ https://www.instagram.com/katekordsmeier/ https://www.instagram.com/rootandrevel/ https://www.facebook.com/groups/katekordsmeier/ https://www.katekordsmeier.com/6fba And to sign up for the free webinar mentioned on this episode, head to: katekordsmeier.com/bossmom Other products mentioned on this episode: https://katenorthrup.com/

37 minAUG 20
Comments
How Kate Kordsmeier Got a 6-Figure Paycheck Through Blogging

Latest Episodes

How Abbey Ashley Went from Virtual Assistant to 7-Figure Entrepreneur

Virtual assistants are in high demand because they provide an important service to busy entrepreneurs. Working as a virtual assistant is also a gateway to your own entrepreneurial journey. It prepares us for launching our own products and building businesses that fulfill us and give us freedom. Some of the most successful online entrepreneurs started out as virtual assistants and worked their way up to become CEOs in their own right. Offering our services online allows us to uncover what we’re good at, what we love, and where we can offer the most value. This allows for us to build something that will make an impact. How do we get into the world of virtual assistance? What kind of services can we offer? In this episode, I’m joined by Abbey Ashley, founder of The Virtual Savvy. She shares how she went from VA to CEO, and how she found success by focusing on one product. The best way for me to make money is to improve on the things I already have, instead of creating new things. -Abbey Ashley 3 Things You’ll Learn in This Episode There is a huge market for VAs: As businesses grow, it stops making financial sense for the owner to spend their time on tasks that don’t make more money or move the business forward. More and more entrepreneurs are realizing they need help, and the virtual assistant niche is thriving as a result. How to go from generalist VA to niched down entrepreneur: Being a VA is an entry point to offering services online. It gives us the launching pad to figure out the problem we can solve, which becomes the service we offer. Starting out as a generalist allows us to attract clients, build our confidence, and then we’ll start seeing what we’re good at. Gradually that will lead to the development of a valuable service. How building upon one product/service gives us time freedom: It takes longer to get traction on a new product and marketing avenue than it does to pour our time and effort into perfecting a product that already exists. By pouring fuel on a product and service we already have, we can prioritize better, maximize our time freedom, and build something that has long-term value. Guest Bio- Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business as a new mom and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days! She's since gone on to grow a seven-figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well. To register for Abbey’s free training on Becoming a Booked Out Virtual Assistant visit https://boss-mom.com/abbey/.

54 min3 d ago
Comments
How Abbey Ashley Went from Virtual Assistant to 7-Figure Entrepreneur

Fighting Poverty with Entrepreneurship: How Jen Lewis is Connecting Artisans & Consumers in All New Ways

Many of us would love to make a bigger impact on more people, but we aren't sure how. The great news is that our habits and choices as consumers are some of the biggest ways we can be impactful today. There are emerging businesses that are becoming the supplier and marketer for amazing products made by talented people in third world countries. How can we adapt our consumer behavior to make a bigger impact? As entrepreneurs, what can we do to bring about meaningful change in people’s lives? And how can we reward good work? In this episode, Founder and Executive Director of Purse & Clutch, Jen Lewis shares how she is making a difference in the world one purse at a time. We are connected to the people that make our stuff, even if we don’t know it. Shouldn’t we have a story attached to our belongings? - Jen Lewis 3 Things You’ll Learn in This Episode The importance of taking baby steps: We might not have the resources to impact 100 people today, and that’s okay. Focus on helping on...

39 min1 w ago
Comments
Fighting Poverty with Entrepreneurship: How Jen Lewis is Connecting Artisans & Consumers in All New Ways

Overcoming a Scarcity Mindset Around Money Is Self-Care w/Chelsea Brennan

In over ⅔ of US families, women manage the household budget. While we’re good at the budgeting aspect and making sure everything is good month-to-month, we struggle with long-term planning, thriving, and creating financial freedom. Money is tied into absolutely everything we do, and when we have kids, this is amplified. We have to provide for them, but we also have to teach them to nurture a healthy view of money. This starts with us and what we believe and put into action financially. It’s impossible to teach a healthy financial mindset and be effective at our financial planning if we have underlying limiting beliefs and a scarcity mentality around money. If we can get control of our money mindset and align our money with our values, we’ll be able to afford the things we want in our lives and plan for the future. How do we overcome the financial hang-ups, fears, and mindsets that hold us back? What are the things moms need to know about money and how we talk about it with our c...

47 min2 w ago
Comments
Overcoming a Scarcity Mindset Around Money Is Self-Care w/Chelsea Brennan

How I built Boss Mom and the lessons I learned along the way

Building Boss Mom over the last 6 years has been an adventure, to say the least. I created a video a little while back that shared how I built Boss Mom and the lessons I learned along the way in hopes that it helps you see that anything is possible and to help you reach your goals faster than I did. I walk you through the different decisions and phases of building the community and business and what worked and what didn't. I want you to come away from this episode feeling empowered to build a life and business that aligns with you and your dreams. Successful entrepreneurs don't worry about the 80% that doesn't work, they leverage and scale the 20% that does work. -Dana Malstaff Things You’ll Learn in This Episode: When you give people permission to be who they are and create a feeling of belonging for them, you build trust. The only difference between you and the people who seem to have it figured out is that they keep going and never give up, even when things don’t go according to plan. You have what it takes to create a business that you care about, a well- run space where you can nurture people and create a community and sense of belonging. When we create a system and everyone who comes into our world takes the same journey, that creates consistency. Once we have consistency, we can scale, track results, and see what’s working.

22 min3 w ago
Comments
How I built Boss Mom and the lessons I learned along the way

A Conversation with My Life Coach: Stephanie Nichols

The past few months have forced us to deal with major instability, and it has thrown many of us into a flat spin. However, it’s important to understand that even when we’re not facing a pandemic, uncertainty is inevitable. Any time we go through a life-changing event, be it a pandemic, a relocation, or even a divorce, we’re faced with a lot of external factors. As a result, many of us end up feeling powerless. Is there a way to change that? When we change the way we think, we can change the way we feel. We may not be able to control events unfolding around us, but we can decide how we’ll deal with them. How can we stop reacting to issues beyond our control and start responding to them instead? In this episode, Certified Life Coach and author of Create Your Calm: A Guilt-Free Journey to Peaceful Motherhood, Stephanie Nichols shares how to use life-altering moments as a catalyst for growth. We can't change what's happening around us, but we can make decisions about how we think ab...

47 minSEP 24
Comments
A Conversation with My Life Coach: Stephanie Nichols

How Our Families & Businesses Can Thrive With Homeschooling w/DeLise Bernard

When the whole world was put into quarantine, parents were thrust into homeschooling literally overnight. Taking on the job of educating our kids full-time can seem nearly impossible at first, especially alongside running a business. However, these last few months have shown that it’s very doable, and something the whole family might prefer. Our assumptions and suppositions about homeschooling have been shattered as we’ve discovered various benefits and advantages of it, so much so that many parents have considered switching to homeschooling completely. What are some of the positives of homeschooling that our kids miss out on in conventional schools? How do we balance being a teacher, parent, and business owner without burning out? In this episode, I’m joined by entrepreneur, homeschooling expert, education consultant, and the founder of Surviving Homeschool, DeLise Bernard. We talk about why so many families are seeing the benefits of education-from-home. 3 Things You’ll Learn in This Episode How homeschooling expands the opportunity for learning: The school curriculum can be limiting for kids, especially those that are gifted in unique ways. Through homeschooling, we get to build on what our kids are good at or interested in and lean into that outside the confines of class schedules. How kids can still have social interaction while homeschooling: Homeschooling our kids isn’t as disconnected and isolated as people think. There are opportunities for them to connect with other kids through learning pods and groups, and to get taught by people who are experts in their own respective fields. Our kids can still have a strong social aspect to their lives without going to school. Why homeschooling can actually be better for entrepreneurial parents: For many boss moms, our concern around homeschooling is the worry about not having enough time to balance parenting, our businesses, educating our kids, and taking care of things at home. With the right resources, tools, and scheduling techniques, it’s doable and it can actually work better for our families. Guest Bio- DeLise Bernard is an entrepreneur, homeschooling expert, education consultant, and the founder of Surviving Homeschool. While she and her husband have co-led their health management company, Beyond Excellence, for over 15 years, she’s also the founder of Surviving Homeschool, a community that supports working families thrust into schooling from home. Providing practical “survival tips”, cataloged educational resources, and ongoing encouragement to over 6800 members, the team offers community and connection in a time of social distancing. Her advice has been featured on ABC, CBS, The New York Times, The Chicago Tribune, and The Washington Post, as well as various podcasts, education websites, and popular parenting blogs. Her family’s homeschool was also recently showcased in a George Washington University student-produced documentary for the school’s Masters program. For more information, visit https://www.survivinghomeschool.com/ and https://www.facebook.com/groups/1116125115410985.

49 minSEP 17
Comments
How Our Families & Businesses Can Thrive With Homeschooling w/DeLise Bernard

How to Keep Our Children Entertained & Expand Their Creativity At Home w/Stephanie Anderson

Keeping kids entertained has never been easy, and COVID-19 has only added fuel to the fire. How can we keep our children busy while we’re working from home, without adding even more to our plates? While increasing screen time may sound like an easy fix, that comes with its own challenges. We want our children to be learning valuable skills, and for that, we can’t rely on screens alone. Is that even possible when we’re already juggling homeschooling and our businesses? Luckily, we don’t have to do it all on our own. With the help of subscription boxes, we can simplify almost every area of our lives, including keeping our kids entertained and their minds nourished. In this episode, Founder and CEO of Peaceful Play, Stephanie Anderson explains how to keep children engaged with educational activities while we work from home. When kids are bored, we often end up giving them screen time to entertain them, but if we want to teach our children problem-solving skills, they need to be cre...

35 minSEP 10
Comments
How to Keep Our Children Entertained & Expand Their Creativity At Home w/Stephanie Anderson

Planning a Launch That Puts Your Course on the Map w/Bevin Farrand

We’re guaranteed to hit a ceiling at some point if we’re just trading hours for dollars. We have to stop limiting ourselves to just one income stream, especially if that stream depends on our constant attention. Online courses are a key way for entrepreneurs to make money with relatively little input, because once they’re created we can continue to sell them for years to come. That being said, for the best results we have to think about our marketing strategies. How can we promote our courses effectively, so we can make money from the same content over and over again? Is there a way to make our launches more seamless? In this episode, CEO of Collaborate.Work, Bevin Farrand shares the secrets to a successful course launch. Have an overarching plan. It’s easier to shift things around when you know what you’re going to do. -Bevin Farrand 3 Things You’ll Learn in This Episode The importance of knowing what we’re working towards: When creating a product, it’s vital to have an overarching goal in mind. Be conscious of what’s being created and what we can expect to see as a result. How to stop leaving money on the table: Every piece of communication we share about our products brings in revenue, so by forgetting to send even one email, we’re losing money. To combat this, plan communication strategies in advance. Planning doesn’t mean we’ll never miss anything, but it does make it less likely. How to build a buzz around our courses: To generate attention for our launches, the content we share in the build-up needs to tell a story. Seeding the product hooks our audience so by the time we launch, we’ve already got willing customers. Guest Bio- Bevin Farrand is the CEO and Head Cat Herder of Collaborate.Work, which works with small business owners, entrepreneurs, and mid-size corporations to get their ideas out the door and into the world. As the former Brand Director of Boom! by Cindy Joseph and Smart Marketer, she's led dozens of product launches and promotions generating 20MM+ annually. She's also developed online courses and summits, as well as executed launches, for I Will Teach You to Be Rich, Evolving Wisdom, and several entrepreneurs. She is passionate about supporting her clients to create businesses that enrich their lives. Her favorite and most demanding "clients" are her three-year-old daughter and one-year-old son. To find out more, go to: https://www.facebook.com/collaboratework https://www.instagram.com/bevinfarrand/ https://www.launchsecretsroadmap.com/special-offer40699042

57 minSEP 3
Comments
Planning a Launch That Puts Your Course on the Map w/Bevin Farrand

Are You Stuck in the Momentum Trap?

The feeling of being busy fills most of us with a sense of accomplishment, but we need to remember that constantly being busy doesn’t always mean our businesses are growing. In fact, most of the time it’s the exact opposite. The momentum trap tricks us into believing we need to work round the clock to see results, but that only holds us back. When we dedicate all our business hours to client work, we lose time that could have been spent building authority in our markets. How can we pull ourselves out of the momentum trap and get to a place where our businesses succeed without needing constant tweaking? Can we ever reach a point where our businesses generate revenue without our input? In this episode, I share how to escape the momentum trap that keeps our businesses in one spot. The momentum trap is sustaining what you already have. Spend your time growing so you systematically get bigger results. -Dana Malstaff 3 Things You’ll Learn in This Episode Break the cycle of spending hou...

22 minAUG 27
Comments
Are You Stuck in the Momentum Trap?

How Kate Kordsmeier Got a 6-Figure Paycheck Through Blogging

For many of us, the idea of blogging professionally feels like a distant daydream, or something that we’re too late to the party for. Thanks to the increased number of people online at the moment, it’s more attainable now than ever before. The perks of blogging might not always include living the life of an Instagram influencer, but it does offer a lot of freedom and financial reward. With more than one way to monetize content, blogging gives us the opportunity to design the lives we want to live. What does a career in blogging look like, and how do we know if we’re a right fit for the job? Do we need to have a writing background to create successful content? In this episode, Founder of the Root + Revel food and wellness site, Kate Kordsmeier shares how to start a successful blog. If you enjoy providing service and value to the people who come to you for advice, consider a career in blogging. -Kate Kordsmeier 3 Things You’ll Learn in This Episode How to know if blogging is a good choice for usThere are no specific requirements for a career in blogging, but there are clues that tell if we’ll be successful or not. As a general rule, if people regularly ask our opinion on particular topics, we have some kind of expertise they want to learn from. Seize the opportunity! Why we need to shift our perception of what a blog isBlogs are traditionally done in a written format, but there’s no need to limit ourselves to one medium. Whether we’re writing a post or sharing advice in a video or podcast, the most important thing is to find what works for ourselves and our audience. How to grow our audienceWhile instagram is a great place to draw attention to our blogs, be careful of spending too much time on social media. To make sure content is seen by as many people as possible, focus on SEO and Pinterest. Guest Bio- Kate Kordsmeier is a writer, educator, and creative entrepreneur. After almost a decade as a freelance journalist, Kate founded Root + Revel, a holistic wellness blog with a focus on mind-body-soul health. Once the blog blossomed into a 6-figure business, she started the The Six-Figure Blog Academy, a digital course dedicated to helping others start their own profitable businesses. Kate is also the host of the Success with Soul Podcast. To find out more, head to: https://katekordsmeier.com/ https://rootandrevel.com/ https://www.instagram.com/katekordsmeier/ https://www.instagram.com/rootandrevel/ https://www.facebook.com/groups/katekordsmeier/ https://www.katekordsmeier.com/6fba And to sign up for the free webinar mentioned on this episode, head to: katekordsmeier.com/bossmom Other products mentioned on this episode: https://katenorthrup.com/

37 minAUG 20
Comments
How Kate Kordsmeier Got a 6-Figure Paycheck Through Blogging

More from Dana Malstaff

Show

Playlists

Mores
Jessica Wiser
Biz life
Tigisti.Weldeab
success toast
Welcome to Himalaya LearningClick below to download our app for better listening experience.Download App