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The Digital Marketing Podcast

Ciaran Rogers and Daniel Rowles

47
Followers
66
Plays
The Digital Marketing Podcast

The Digital Marketing Podcast

Ciaran Rogers and Daniel Rowles

47
Followers
66
Plays
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About Us

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

Latest Episodes

Content Marketing Engagement Strategy

We all know how vital engaging our audience is. Our content marketing relies on it. Ciaran and Daniel explore how to drive greater engagement with our marketing by using power words, emotion, custom video, and running social ads.

31 min1 w ago
Comments
Content Marketing Engagement Strategy

A Strategy Manual with Mike Baxter

We talk to Mike Baxter, a renowned strategy expert about effective personal and organisation strategy. Ciaran explores with Mike, what effective strategy looks like, and what kind of environments can accelerate or poison great strategies. Mike shares with us practical steps all of us can take to better align ourselves with all manner of strategies. Learn how to adapt and thrive in the changing and challenging environment of 2020 and beyond.

28 min3 w ago
Comments
A Strategy Manual with Mike Baxter

Uncovering SEO Truths with A-B Testing

Want some new and refreshing perspective on what really matters to Google Search in 2020? Learn about all things SEO A/B Testing with Will Critchlow. Will walks us through what SEO A/ B testing is and how it works. Discover the lessons his team have learned as they rake through the world's best SEO hunches to prove statistically, which work, and which suck.

36 minAUG 21
Comments
Uncovering SEO Truths with A-B Testing

Does Digital Advertising work?

Tasked with a question and a link from one of our listeners, Ciaran and Daniel explore their thoughts on how well online advertising works and how all too often it just doesn't function well at all. We explore programmatic advertising's tendency to just bombard people with ads they ignore. We also explore if advertising is an Art or a Science. We also explore if Digital can work in isolation, as Ciaran shares the results of an interesting experiment, he ran for a large UK brand.

30 minAUG 12
Comments
Does Digital Advertising work?

Bonjoro- Discover The Power Of Personalised Asynchronous Video

Ciaran speaks to Matt Barnett- founder and CEO of Bonjoro, a platform that helps organisations communicate effectively with individual customers via asynchronous video. Bonjoro has been designed to help you boost customer engagement with perfectly timed personal videos.

34 minAUG 1
Comments
Bonjoro- Discover The Power Of Personalised Asynchronous Video

Affiliate SEO

Mark Whitman from Contentellect talks us through SEO for Affiliates. To succeed in the affiliate world, you need to sharpen your keyword focus and SEO skills. Mark shares with us how it's done.

25 minJUL 20
Comments
Affiliate SEO

Twitter, Social Promotion And Facebook Attribution

We take a fresh look at Twitter and discover an advertising platform that's powerful and all to often overlooked. We also discuss Facebook Attribution, a powerful and free user journey analytics solution from Facebook that can provide insights into all of your channels and can link up to multiple Ad platforms to give you an insight into which Ad impressions helped convert. Finally, we share a great UTM code creation and management tool we think everyone should look at.

20 minJUL 10
Comments
Twitter, Social Promotion And Facebook Attribution

How to be a Better Presenter

Join this free masterclass on how to be a better presenter. Learn the secrets of delivering fresh, creative, exciting content in a fun and engaging way from globally renowned expert speaker coach Reuben Milne. From large keynote speeches to smaller one on one meetings or remote presentations, these tips and techniques can help you to have a positive impact on your audiences.

36 minJUL 1
Comments
How to be a Better Presenter

SEO Core Web Vitals & Page Experience

Daniel and Ciaran explore the recent announcement from Google that they will be changing how their Algorithm works from 2021. We've never seen them give this much detail this much in advance of an Algorithm change, so we think this could have a big impact when it rolls out. Daniel explores what this change is and what we now need to look at in order to ensure our websites continue to feature in Google's search result pages for 2021 and beyond.

16 minJUN 18
Comments
SEO Core Web Vitals & Page Experience

Exploring Marketing Skill Gaps in 2020

Daniel shares with us some key insights and findings from Target Internet's 2020 digital marketing skills benchmark. The digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industry sector. Using data from an additional 3,876 respondents, Daniel explores what's changed since we last published the report in 2018.

20 minJUN 2
Comments
Exploring Marketing Skill Gaps in 2020

Latest Episodes

Content Marketing Engagement Strategy

We all know how vital engaging our audience is. Our content marketing relies on it. Ciaran and Daniel explore how to drive greater engagement with our marketing by using power words, emotion, custom video, and running social ads.

31 min1 w ago
Comments
Content Marketing Engagement Strategy

A Strategy Manual with Mike Baxter

We talk to Mike Baxter, a renowned strategy expert about effective personal and organisation strategy. Ciaran explores with Mike, what effective strategy looks like, and what kind of environments can accelerate or poison great strategies. Mike shares with us practical steps all of us can take to better align ourselves with all manner of strategies. Learn how to adapt and thrive in the changing and challenging environment of 2020 and beyond.

28 min3 w ago
Comments
A Strategy Manual with Mike Baxter

Uncovering SEO Truths with A-B Testing

Want some new and refreshing perspective on what really matters to Google Search in 2020? Learn about all things SEO A/B Testing with Will Critchlow. Will walks us through what SEO A/ B testing is and how it works. Discover the lessons his team have learned as they rake through the world's best SEO hunches to prove statistically, which work, and which suck.

36 minAUG 21
Comments
Uncovering SEO Truths with A-B Testing

Does Digital Advertising work?

Tasked with a question and a link from one of our listeners, Ciaran and Daniel explore their thoughts on how well online advertising works and how all too often it just doesn't function well at all. We explore programmatic advertising's tendency to just bombard people with ads they ignore. We also explore if advertising is an Art or a Science. We also explore if Digital can work in isolation, as Ciaran shares the results of an interesting experiment, he ran for a large UK brand.

30 minAUG 12
Comments
Does Digital Advertising work?

Bonjoro- Discover The Power Of Personalised Asynchronous Video

Ciaran speaks to Matt Barnett- founder and CEO of Bonjoro, a platform that helps organisations communicate effectively with individual customers via asynchronous video. Bonjoro has been designed to help you boost customer engagement with perfectly timed personal videos.

34 minAUG 1
Comments
Bonjoro- Discover The Power Of Personalised Asynchronous Video

Affiliate SEO

Mark Whitman from Contentellect talks us through SEO for Affiliates. To succeed in the affiliate world, you need to sharpen your keyword focus and SEO skills. Mark shares with us how it's done.

25 minJUL 20
Comments
Affiliate SEO

Twitter, Social Promotion And Facebook Attribution

We take a fresh look at Twitter and discover an advertising platform that's powerful and all to often overlooked. We also discuss Facebook Attribution, a powerful and free user journey analytics solution from Facebook that can provide insights into all of your channels and can link up to multiple Ad platforms to give you an insight into which Ad impressions helped convert. Finally, we share a great UTM code creation and management tool we think everyone should look at.

20 minJUL 10
Comments
Twitter, Social Promotion And Facebook Attribution

How to be a Better Presenter

Join this free masterclass on how to be a better presenter. Learn the secrets of delivering fresh, creative, exciting content in a fun and engaging way from globally renowned expert speaker coach Reuben Milne. From large keynote speeches to smaller one on one meetings or remote presentations, these tips and techniques can help you to have a positive impact on your audiences.

36 minJUL 1
Comments
How to be a Better Presenter

SEO Core Web Vitals & Page Experience

Daniel and Ciaran explore the recent announcement from Google that they will be changing how their Algorithm works from 2021. We've never seen them give this much detail this much in advance of an Algorithm change, so we think this could have a big impact when it rolls out. Daniel explores what this change is and what we now need to look at in order to ensure our websites continue to feature in Google's search result pages for 2021 and beyond.

16 minJUN 18
Comments
SEO Core Web Vitals & Page Experience

Exploring Marketing Skill Gaps in 2020

Daniel shares with us some key insights and findings from Target Internet's 2020 digital marketing skills benchmark. The digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industry sector. Using data from an additional 3,876 respondents, Daniel explores what's changed since we last published the report in 2018.

20 minJUN 2
Comments
Exploring Marketing Skill Gaps in 2020
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