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The Product Boss Podcast

Jacqueline Snyder and Minna Khounlo-Sithep

27
Followers
187
Plays
The Product Boss Podcast

The Product Boss Podcast

Jacqueline Snyder and Minna Khounlo-Sithep

27
Followers
187
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women entrepreneurs, product experts, and biz besties, Jacqueline and Minna have a workshop-style strategy hour of social media marketing strategies and real tactics about the challenges of a being a product entrepreneur and juggling life being a boss and mom, goal digger, coach and female business owner in this ever-changing online world. Episodes are marketing school format with actionable takeaways that include how to grow your online platforms and revenue - e-commerce business sales channels, gaining perpetual traffic to your website, such as Amazon, Shopify, and Etsy and offline, such as wholesale startup, traditional and non-traditional marketing, social media influencer marketing, creative small business marketing ideas and content calendar, scaling handmade, maker and manufacturing, product keywords and blogging, how to leverage e-commerce seller visibility, overcome entrepreneurial mindset and growth, and effectively tackle product-based struggles with productivity hacks and easy organization tips. And, last but not least, how to create an amazing life and build the business you dream of, whether you're a start-up, 6-figure business or millionaire mom. Guests include: Jasmine Star, Tyler J. McCall, OPI Nail Laquer Founder Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First and more.

Latest Episodes

Female Founder: Narrowing Down Your Handmade Products with Sarah Cornwell of Sarah Cornwell Jewelry

Ep. 195: Today, let's shine a light on Female Founder - Sarah Cornwell! The struggle of narrowing down handmade products can feel limiting when you want to grow and evolve your business. Sarah is sharing with us how having that sense of structure actually givesher creativity instead of limiting her business! Connect and Support Sarah at: Sarah Cornwell Jewelry Website Sarah Cornwell Jewelry Instagram Sarah Cornwell Jewelry Facebook -- This episode was recorded LIVE on FB! Check it out here! -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

28 min17 h ago
Comments
Female Founder: Narrowing Down Your Handmade Products with Sarah Cornwell of Sarah Cornwell Jewelry

Do This Now: Get Listed on an Online Business Directory

Ep. 194: This episode is brought to you from Minna's garage! That's right - we were in the same city and decided to record a socially distanced podcast episode! Today we're talking all about the benefits of being on an online business directory. If you want to improve your online presence, gain visibility, amplifying your reach this holiday season, this is the episode for you! Get ready - we have a special announcement you won't want to miss! Links Mentioned: Larissa Loden Website -- Brought to you by The Product Boss Small Biz Shopping Directory! Promote your product-based business in front of thousands of new potential customers who want to buy from small businesses. Spots are limited - grab yours now! This is your season and you deserve the spotlight! Let's get more eyes on your business together. Submissions are accepted until October 23rd, 2020. www.theproductboss.com/applynow -- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you d...

35 min4 d ago
Comments
Do This Now: Get Listed on an Online Business Directory

Female Founder: Building a Candle Empire with Your Family with Annie White-Brown of Natural Annie Essentials

Ep. 193: Female Founder, Annie White-Brown, is sharing her amazing story with us this week. She's talking about how becoming a mother for the first time inspired her to start an adventure that began in the kitchen and has grown into a family business. Support and follow Annie at: Natural Annie Essentials Website Natural Annie Essentials Instagram Coupon Code: PRODUCTBOSS10 *Coupon code expires 10/31/2020 -- This episode was recorded LIVE on FB! Check it out here! -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and ...

38 min1 w ago
Comments
Female Founder: Building a Candle Empire with Your Family with Annie White-Brown of Natural Annie Essentials

The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

Ep. 192: This week is extra special because we have a freebie just for you! We're giving you the exact 30-second video you can use to convert and connect with your customers. Get ready because with this freebie you can change the way you show up and stand out this fourth quarter in just 30 seconds! [Download the script here] Links Mentioned: The Survival Kit Bundle The Product Boss Instagram Rola of Choulala Box Dawn of Fairy Tale Yarn Co. Annika of Hey Mavens -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Wr...

45 min1 w ago
Comments
The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks

Ep. 191: On this week's Female Founder episode, we're chatting with Tiffany Ju of Chunks. She's sharing her amazing story of how the enormous success of her first business lead to burnout, and how she used that to reconnect with her passion for making art. Connect and Support Tiffany at: Chunks Website Chunks Instagram -- This episode was recorded LIVE on FB! Check it out here! -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

32 min2 w ago
Comments
Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks

Good vs. Great - How to Guide Your Customer's Journey

Ep. 190: Knowing your customer's journey from the start is soimportant. How can you make sure their experience shopping with you is mindblowing? Today, let's dive into how you can guide them through a great customer journey, not just a good one. Links mentioned: The Product Boss Podcast Ep. 90: Your Customer's Journey Just Wanderlust Blog Bost: The Difference Between A Good Tour Guide & A Great Tour Guide The Product Boss Podcast Ep. 171: Female Founder: How One Woman Grew Her Business from $50k in Revenue to $2.2 Million in 3 Years with Ann Williams of Yearly Company -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

44 min2 w ago
Comments
Good vs. Great - How to Guide Your Customer's Journey

Female Founder: Her Journey to Visibility with Angie Clay of Liberate and Lather

Ep. 189: So many business owners are struggling with visibility, especially when trade shows have been canceled for most of 2020. Angie Clay, this week's Female Founder is here to share how she grew her visibility, pivoted her brand's voice, and practiced self-care after her plans for the year changed at the beginning of the pandemic. Support and follow Angie at: Liberate and Lather Website Liberate and Lather Instagram Liberate and Lather Facebook -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

27 min3 w ago
Comments
Female Founder: Her Journey to Visibility with Angie Clay of Liberate and Lather

Getting Things DONE and Avoiding Overwhelm During the Busiest Time of Year

Ep. 188: It's holiday time and that means it's the busiest time of year for product-based businesses! Do you want to be able to sip on a peppermint mocha and avoid overwhelm this year? Today we're giving you one of the secrets we share in our course The Survival Kit Bundle! Links Mentioned: The Survival Kit Bundle -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

34 min3 w ago
Comments
Getting Things DONE and Avoiding Overwhelm During the Busiest Time of Year

Female Founder: Overseas Sourcing and Navigating Children’s Products with Ashlei Jackson of Ever After Baby

Ep. 187: This week we are honored to have Ashlei of Ever After Baby join us as this week's Female Founder. She's talking about focusing on bestsellers, overseas sourcing, and selling children's products even during covid. Connect and support Ashlei at: Ever After Baby Website Ever After Baby Facebook Ever After Baby Instagram Ever After Baby Etsy -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

32 minSEP 21
Comments
Female Founder: Overseas Sourcing and Navigating Children’s Products with Ashlei Jackson of Ever After Baby

Why Holiday Content is Different Than Any Other Time of Year

Ep. 186: The holiday season is finally here and we're so excited!! But now what? Do you find yourself wondering "How do I engage with my customers without sounding sales-y?" "What makes the 2020 holiday season different?" "How do I adapt to my customer's needs this holiday season?" Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique! Links Mentioned: The Product Boss Podcast Ep. 132: [Live Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minn

33 minSEP 17
Comments
Why Holiday Content is Different Than Any Other Time of Year

Latest Episodes

Female Founder: Narrowing Down Your Handmade Products with Sarah Cornwell of Sarah Cornwell Jewelry

Ep. 195: Today, let's shine a light on Female Founder - Sarah Cornwell! The struggle of narrowing down handmade products can feel limiting when you want to grow and evolve your business. Sarah is sharing with us how having that sense of structure actually givesher creativity instead of limiting her business! Connect and Support Sarah at: Sarah Cornwell Jewelry Website Sarah Cornwell Jewelry Instagram Sarah Cornwell Jewelry Facebook -- This episode was recorded LIVE on FB! Check it out here! -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

28 min17 h ago
Comments
Female Founder: Narrowing Down Your Handmade Products with Sarah Cornwell of Sarah Cornwell Jewelry

Do This Now: Get Listed on an Online Business Directory

Ep. 194: This episode is brought to you from Minna's garage! That's right - we were in the same city and decided to record a socially distanced podcast episode! Today we're talking all about the benefits of being on an online business directory. If you want to improve your online presence, gain visibility, amplifying your reach this holiday season, this is the episode for you! Get ready - we have a special announcement you won't want to miss! Links Mentioned: Larissa Loden Website -- Brought to you by The Product Boss Small Biz Shopping Directory! Promote your product-based business in front of thousands of new potential customers who want to buy from small businesses. Spots are limited - grab yours now! This is your season and you deserve the spotlight! Let's get more eyes on your business together. Submissions are accepted until October 23rd, 2020. www.theproductboss.com/applynow -- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you d...

35 min4 d ago
Comments
Do This Now: Get Listed on an Online Business Directory

Female Founder: Building a Candle Empire with Your Family with Annie White-Brown of Natural Annie Essentials

Ep. 193: Female Founder, Annie White-Brown, is sharing her amazing story with us this week. She's talking about how becoming a mother for the first time inspired her to start an adventure that began in the kitchen and has grown into a family business. Support and follow Annie at: Natural Annie Essentials Website Natural Annie Essentials Instagram Coupon Code: PRODUCTBOSS10 *Coupon code expires 10/31/2020 -- This episode was recorded LIVE on FB! Check it out here! -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and ...

38 min1 w ago
Comments
Female Founder: Building a Candle Empire with Your Family with Annie White-Brown of Natural Annie Essentials

The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

Ep. 192: This week is extra special because we have a freebie just for you! We're giving you the exact 30-second video you can use to convert and connect with your customers. Get ready because with this freebie you can change the way you show up and stand out this fourth quarter in just 30 seconds! [Download the script here] Links Mentioned: The Survival Kit Bundle The Product Boss Instagram Rola of Choulala Box Dawn of Fairy Tale Yarn Co. Annika of Hey Mavens -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Wr...

45 min1 w ago
Comments
The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks

Ep. 191: On this week's Female Founder episode, we're chatting with Tiffany Ju of Chunks. She's sharing her amazing story of how the enormous success of her first business lead to burnout, and how she used that to reconnect with her passion for making art. Connect and Support Tiffany at: Chunks Website Chunks Instagram -- This episode was recorded LIVE on FB! Check it out here! -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

32 min2 w ago
Comments
Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks

Good vs. Great - How to Guide Your Customer's Journey

Ep. 190: Knowing your customer's journey from the start is soimportant. How can you make sure their experience shopping with you is mindblowing? Today, let's dive into how you can guide them through a great customer journey, not just a good one. Links mentioned: The Product Boss Podcast Ep. 90: Your Customer's Journey Just Wanderlust Blog Bost: The Difference Between A Good Tour Guide & A Great Tour Guide The Product Boss Podcast Ep. 171: Female Founder: How One Woman Grew Her Business from $50k in Revenue to $2.2 Million in 3 Years with Ann Williams of Yearly Company -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

44 min2 w ago
Comments
Good vs. Great - How to Guide Your Customer's Journey

Female Founder: Her Journey to Visibility with Angie Clay of Liberate and Lather

Ep. 189: So many business owners are struggling with visibility, especially when trade shows have been canceled for most of 2020. Angie Clay, this week's Female Founder is here to share how she grew her visibility, pivoted her brand's voice, and practiced self-care after her plans for the year changed at the beginning of the pandemic. Support and follow Angie at: Liberate and Lather Website Liberate and Lather Instagram Liberate and Lather Facebook -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

27 min3 w ago
Comments
Female Founder: Her Journey to Visibility with Angie Clay of Liberate and Lather

Getting Things DONE and Avoiding Overwhelm During the Busiest Time of Year

Ep. 188: It's holiday time and that means it's the busiest time of year for product-based businesses! Do you want to be able to sip on a peppermint mocha and avoid overwhelm this year? Today we're giving you one of the secrets we share in our course The Survival Kit Bundle! Links Mentioned: The Survival Kit Bundle -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

34 min3 w ago
Comments
Getting Things DONE and Avoiding Overwhelm During the Busiest Time of Year

Female Founder: Overseas Sourcing and Navigating Children’s Products with Ashlei Jackson of Ever After Baby

Ep. 187: This week we are honored to have Ashlei of Ever After Baby join us as this week's Female Founder. She's talking about focusing on bestsellers, overseas sourcing, and selling children's products even during covid. Connect and support Ashlei at: Ever After Baby Website Ever After Baby Facebook Ever After Baby Instagram Ever After Baby Etsy -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

32 minSEP 21
Comments
Female Founder: Overseas Sourcing and Navigating Children’s Products with Ashlei Jackson of Ever After Baby

Why Holiday Content is Different Than Any Other Time of Year

Ep. 186: The holiday season is finally here and we're so excited!! But now what? Do you find yourself wondering "How do I engage with my customers without sounding sales-y?" "What makes the 2020 holiday season different?" "How do I adapt to my customer's needs this holiday season?" Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique! Links Mentioned: The Product Boss Podcast Ep. 132: [Live Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minn

33 minSEP 17
Comments
Why Holiday Content is Different Than Any Other Time of Year
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