Himalaya: Listen. Learn. Grow.
The Joy of Fundraising: A Tiltify Podcast
In Episode 5, we chatted with James "PlagueTV" Inks - the Community and Influencer Relations Manager for To Write Love On Her Arms, which is one of the most well-known non-profit organizations in the United States! We got to talk to James about his transition from video game lover to industry professional, how he got involved with an organization as well known as TWLOHA, and how he has helped the organization adapt to the content creator world.
Since TWLOHA's origin is all about storytelling, we decided to approach this episode in the same way. This episode, you will hear about all of our origin stories and how all 3 of us (Daniel, Maggie, and James) went from video game lovers to content creators and, eventually, industry professionals! Throughout our storytelling, you'll hear about our approaches to joining the industry side of things and how we adapted to the struggles of representing companies and brands - all while disproving (or maybe even validating) your notions of what it means to work in the content creator / charity industries.
Topics of Discussion:
1:22 - This Week's Guest: James "PlagueTV" Inks - Community Manager and Influencer Relations for To Write Love On Her Arms (TWLOHA)
2:38 - How To Write Love On Her Arms Began
4:22 - James' Start in Gaming and Content Creation (Part 1)
5:28 - Maggie's Start in Gaming and Content Creation (Part 1)
5:47 - Daniel's Start in Gaming and Content Creation (Part 1)
8:10 - James' Start in Gaming and Content Creation (Part 2)
10:59 - Trial and Error: Trying to Find the Keys to Success
11:17 - Daniel's Start in Gaming and Content Creation (Part 2)
11:51 - Maggie's Start in Gaming and Content Creation (Part 2)
12:46 - Daniel's Start in Gaming and Content Creation (Part 3)
13:48 - Daniel's Transition into the Industry
16:53 - Maggie's Transition into the Industry
18:32 - James' Transition into the Industry
22:59 - The Importance of Brand Awareness, Establishment, and Loyalty
26:38 - A Day in the Life of a Community / Influencer Relations Manager
29:51 - Being Adaptable and Wearing Many, Many, Many Hats
31:05 - Adapting and Integrating Existing Teams/Resources to the Livestreaming World
34:08 - Question: What's it like working for a brand as well known as TWLOHA?
36:29 - The Difficulties of Representing a Company
39:14 - Question: Have any of you seen the movie adaptation of TWLOHA?
40:27 - Establishing Authentic Relationships with Creators
43:32 - Understanding the Content Creator Perspective
45:33 - Biggest Piece of Advice for Going Into the Industry
Thank you, once again, to James for taking the time to chat with us! If you're interested in getting in touch...
Special Guest: James "PlagueTV" Inks.