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Business of HYPE

HYPEBEAST Radio

96
Followers
726
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Business of HYPE

Business of HYPE

HYPEBEAST Radio

96
Followers
726
Plays
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About Us

Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology and HYPETALKS. Support this podcast: https://anchor.fm/businessofhype/support

Latest Episodes

Introducing: Asian, Not Asian

While we're coming to a close on Business of HYPE S8, we'd like to bring attention to another show, Asian, Not Asian podcast by giving you a preview of their episode Comedians vs Asian Audience Members. Hosted by comedians Fumi Abe and Mic Nguyen, Asian, Not Asian is a weekly comedy podcast where "two asian guys NOT from Asia talk about American Issues that no American cares about." There is no topic that goes uncovered in this podcast from politics, model minority myths, sex, race, funny stories and more. They cover it all and in the most honest way possible. Guests of the show feature people who are killing it in the industry from writers and stars on The Daily Show, SNL, Comedy Central (Ronny Chieng, Bowen Yang, Karen Chee & more) and famous authors like Min Jin Lee (Pachinko) to former Business of HYPE alum, Asa Akira and more. Be sure to check out a preview of their episode. You can catch them at a live at Hack City Comedy or at a live podcast recording at Canal Street Market i...

7 MIN2 d ago
Comments
Introducing: Asian, Not Asian

FaZe Nikan of FaZe Clan & Daryl Butler of HP

On today's special episode, jeff hosts a live panel discussion from OMEN with two key players in the progressive gaming industry. Nikan Nadim aka FaZe Nikan plays a large role in shaping the creative concept for major esports organization FaZe Clan. Daryl Butler is a marketing guru with over 25 years of experience and currently serves as Head of Marketing at HP (Hewlett-Packard). In recent years esports has skyrocketed into popularity, now becoming a billion dollar industry and soon to surpass more viewership than the NFL, MLB and NBA. Gaming is no longer a "basement activity" but a cultural norm. Companies like HP have developed a product line called OMEN, which focuses on laptops, desktops and accessories for the intent of gaming. Meanwhile groups like FaZe Clan have their own massive social following, marketing agency, apparel line, in-house production studio, talent management business, sales team and much more. Together they are both pushing the agenda of esports, especially during a time where people are finding more relevance in online communities. In this episode they discuss not only the business aspect of gaming, but also its cultural impact. Daryl and Nikan see a bright future for gaming, firmly believing that "everyone is a gamer." Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time. For more info: https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78 https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj https://fazeclan.com/ Social: https://www.instagram.com/fazenikan/?hl=en https://www.instagram.com/omenbyhp/?hl=en https://www.instagram.com/fazeclan/?hl=en --- Support this podcast: https://anchor.fm/businessofhype/support

40 MIN1 w ago
Comments
FaZe Nikan of FaZe Clan & Daryl Butler of HP

Alexandra Hackett aka Mini Swoosh

Alexandra Hackett is the founder of Studio ALCH (short for her name: Alexandra Louise Champion Hackett) and also known by many as "Mini Swoosh." In just a few short years, the brand has shown at London Fashion Week, partnered with global retailers and worked with numerous celebrities from Kendrick Lamar to Frank Ocean. The Australian-born, London based creative creates one-of-a-kind articles of clothing from deconstructed pieces of found material from Nike duffel bags to NASA space foil. Studio ALCH is the overarching brand that gives fuel to her mission of "exploring the process of deconstruction and reconstruction to extend the lifespan of pre-existing products." Her personal brand, Mini Swoosh, dives into the more experimental side of her deconstructive projects, whilst giving homage to the brand Nike—which has heavily inspired her design career. In this episode, Alex details her early career from working in the sneaker retail space to participating in 2017's Nike Vote For You c...

74 MIN2 w ago
Comments
Alexandra Hackett aka Mini Swoosh

Stay @ Home With Andy Fallshaw of Bellroy

Around a month ago we featured our special Stay @ Home series, with former guests of the show and today we’re back for another special episode with Andy Fallshaw, Co-Founder and CEO of Australian accessories brand, Bellroy. Founded in 2009 alongside Matthew Fallshaw, Lina Calabria and Hadrien Monloup, Bellroy was the answer after the four realized there was a gap in the luxury carrier space. A certified B Corporation, the company only uses functional and durable material all made with the intent of sustainable efforts. What started as a meticulously well-designed wallet became so successful that Bellroy now carries various travel bags and tech accessories in their line. In this episode, Andy details how he went from designing for Rip Curl to starting nine self-funded startups in an effort to "create something that brings value to people"—one of which became Bellroy. He later discusses how his business has managed to stay afloat and reprioritize workflow during COVID-19. Thank you so much for tuning into our special Stay @ Home Series. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other show. For more info: https://bellroy.com/ http://www.instagram.com/bellroy https://www.carryology.com/ https://www.instagram.com/carryology/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessofhype/support

58 MIN3 w ago
Comments
Stay @ Home With Andy Fallshaw of Bellroy

Hommyo Hidefumi of atmos

Hommyo Hidefumi is the founder of legendary Tokyo-based sneaker boutique, atmos. The store is more than a retail space, but a cornerstone of streetwear culture that helped cultivate the early sneaker scene in Japan. Many attribute the store to having not only the best collection of sneakers to date, but also having some of the best collaborations of all time—most notably with Nike and their ever popular Air Max 1's. With more than 30 stores globally, Hommyo opened atmos in Harajuku in 2000 after the success of his first retail store Chapter. Soon after, young kids all over the world were traveling to atmos, and it became the mecca of sneaker culture in Asia. Atmos is a reflection of Hommyo's ability to personify every sneaker that comes through his space. He is in every right an auteur, being able to create a unique narrative whether it's through the sneaker accounts at his store or the variety of collabs atmos has worked on. Hommyo's penchant for sneaker collecting began in the ea...

50 MIN3 w ago
Comments
Hommyo Hidefumi of atmos

Sébastien Kopp of Veja

Sébastien Kopp is the Co-Founder of popular French footwear brand Veja. The brand is known for its slate canvas body with a distinctive “v” logo, which has been worn by numerous figures from Meghan Markle to Eddie Redmayne, and sold in stores across the globe. Alongside François-Ghislain Morillion, the two founded Veja in 2004 with the intent of finding economic balance within their business. Kopp, a former investment banker, quit his job to work with nonprofits only to discover the dark side of globalization. This prompted Kopp and Morillion to challenge themselves with creating a product that could be made without greenwashing. What became months of searching the Amazon for agro-ecological cotton, respectable factories and raw rubber, Veja was born. More than 15 years later today, the company operates globally with over 180 employees worldwide. Their team is still heavily involved in the process from working out of Brazil to source natural materials all the way till the end wh...

87 MINJUN 1
Comments
Sébastien Kopp of Veja

Masaya Kuroki and Gildas Loaëc of Maison Kitsuné

Gildas Loaëc and Masaya Kuroki are the Co-Founders of the popular french fashion label, Maison Kitsuné. Since 2002, the pair have been reinterpreting French classics through a chic and modern take with a nod to Japanese fashion. What most may not know is that the two joined forces in affiliation with famed electronic duo, Daft Punk, where after a trip to Japan with the music group, they decided to start their music & fashion brand, Maison Kitsuné. Under the music label, they've birthed numerous musicians such as Phoenix, Kilo Kish, Two Door Cinema Club, La Roux and more. But alongside their music ventures, the night life, the DJing and worldwide traveling, Gildas and Masaya were slowly building connections to eventually build their fashion counterpart. Now more than 15 years later, the brand is a full functioning label with retail stores worldwide, a ready-to-wear collection, unique collaborations under their belt and hundreds of employees. In addition to all this, the duo have a...

63 MINMAY 25
Comments
Masaya Kuroki and Gildas Loaëc of Maison Kitsuné

Ronny Chieng

Ronny Chieng is comedian and actor. By day he's the Senior Correspondent for The Daily Show with Trevor Noah, by night he's a stand-up comedian, with sold out shows worldwide and also an actor, having recently starred in the box-office hit, Crazy Rich Asians. His list of accomplishments are impressive to say the least. Born in Malaysia, Ronny grew up in Manchester, New Hampshire and Singapore, but attended law school in Australia. It was during his time there where he got an itch for comedy and from then on began pursuing it professionally. In this episode, Ronny breaks down his career from law student turned comedian and how he managed to defeat the odds going against him. Rather than changing his brand or style of comedy to fit the mainstream mold, Ronny chose to be unapologetically himself by using unfiltered comedy because "authenticity resonates." Despite having been on The Daily Show since 2015, Ronny has had incredible success in his solo career, coming off his recent hit Net...

79 MINMAY 18
Comments
Ronny Chieng

Tim Brown of Allbirds

Tim Brown is the Co-Founder and Co-CEO alongside Joey Zwillinger of footwear company, Allbirds. In just under a five years, the company has amassed over 500 employees, 17 retail locations and over a billion dollars in valuation. What most may not know is that this idea was the brainchild of Tim's for years while he was a professional soccer player. Having played for the Newcastle Jets, the Welllington Phoenix and the 2010 World Cup, Tim began designing sneakers and visiting factories to create more than hundreds of variations for a prototype shoe all during his offseasons. What started as just a fun idea for the athlete transformed into a successful Kickstarter campaign which eventually led to joining forces with his Co-CEO Joey in creating one of the most popular shoe brands today. In this episode, Tim breaks down his transition from professional soccer to brand building and how despite the doubt, these challenges empowered the CEO to bring his idea to fruition. He also highlights ...

72 MINMAY 11
Comments
Tim Brown of Allbirds

CJ Hendry

***Important Note: We excuse the audio quality of Jeff's interludes as they were recorded during COVID-19. CJ Hendry is an artist who's work blur the lines between art and photography. From still life and portraits to abstract ideas, CJ's drawing are hyperrealistic all through a million scribbles made from colored pencils. The Australian artist is based in New York where her work not only sells out in seconds, but she's had world-wide immersive exhibitions. While the art world nowadays is a breeding ground for conceptual and experimental based artworks, CJ keeps grounded by using the bare bones of her fine skills and extreme level of detail to create masterpieces. Alongside these works, are the interactive exhibitions she puts together that she says do more than "just put artworks on the wall." While the artist can easily show off her impeccable talent, it’s really her forthright and earnest approach to the art industry that's allowed her to successfully navigate this world in what...

72 MINMAY 4
Comments
CJ Hendry

Latest Episodes

Introducing: Asian, Not Asian

While we're coming to a close on Business of HYPE S8, we'd like to bring attention to another show, Asian, Not Asian podcast by giving you a preview of their episode Comedians vs Asian Audience Members. Hosted by comedians Fumi Abe and Mic Nguyen, Asian, Not Asian is a weekly comedy podcast where "two asian guys NOT from Asia talk about American Issues that no American cares about." There is no topic that goes uncovered in this podcast from politics, model minority myths, sex, race, funny stories and more. They cover it all and in the most honest way possible. Guests of the show feature people who are killing it in the industry from writers and stars on The Daily Show, SNL, Comedy Central (Ronny Chieng, Bowen Yang, Karen Chee & more) and famous authors like Min Jin Lee (Pachinko) to former Business of HYPE alum, Asa Akira and more. Be sure to check out a preview of their episode. You can catch them at a live at Hack City Comedy or at a live podcast recording at Canal Street Market i...

7 MIN2 d ago
Comments
Introducing: Asian, Not Asian

FaZe Nikan of FaZe Clan & Daryl Butler of HP

On today's special episode, jeff hosts a live panel discussion from OMEN with two key players in the progressive gaming industry. Nikan Nadim aka FaZe Nikan plays a large role in shaping the creative concept for major esports organization FaZe Clan. Daryl Butler is a marketing guru with over 25 years of experience and currently serves as Head of Marketing at HP (Hewlett-Packard). In recent years esports has skyrocketed into popularity, now becoming a billion dollar industry and soon to surpass more viewership than the NFL, MLB and NBA. Gaming is no longer a "basement activity" but a cultural norm. Companies like HP have developed a product line called OMEN, which focuses on laptops, desktops and accessories for the intent of gaming. Meanwhile groups like FaZe Clan have their own massive social following, marketing agency, apparel line, in-house production studio, talent management business, sales team and much more. Together they are both pushing the agenda of esports, especially during a time where people are finding more relevance in online communities. In this episode they discuss not only the business aspect of gaming, but also its cultural impact. Daryl and Nikan see a bright future for gaming, firmly believing that "everyone is a gamer." Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time. For more info: https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78 https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj https://fazeclan.com/ Social: https://www.instagram.com/fazenikan/?hl=en https://www.instagram.com/omenbyhp/?hl=en https://www.instagram.com/fazeclan/?hl=en --- Support this podcast: https://anchor.fm/businessofhype/support

40 MIN1 w ago
Comments
FaZe Nikan of FaZe Clan & Daryl Butler of HP

Alexandra Hackett aka Mini Swoosh

Alexandra Hackett is the founder of Studio ALCH (short for her name: Alexandra Louise Champion Hackett) and also known by many as "Mini Swoosh." In just a few short years, the brand has shown at London Fashion Week, partnered with global retailers and worked with numerous celebrities from Kendrick Lamar to Frank Ocean. The Australian-born, London based creative creates one-of-a-kind articles of clothing from deconstructed pieces of found material from Nike duffel bags to NASA space foil. Studio ALCH is the overarching brand that gives fuel to her mission of "exploring the process of deconstruction and reconstruction to extend the lifespan of pre-existing products." Her personal brand, Mini Swoosh, dives into the more experimental side of her deconstructive projects, whilst giving homage to the brand Nike—which has heavily inspired her design career. In this episode, Alex details her early career from working in the sneaker retail space to participating in 2017's Nike Vote For You c...

74 MIN2 w ago
Comments
Alexandra Hackett aka Mini Swoosh

Stay @ Home With Andy Fallshaw of Bellroy

Around a month ago we featured our special Stay @ Home series, with former guests of the show and today we’re back for another special episode with Andy Fallshaw, Co-Founder and CEO of Australian accessories brand, Bellroy. Founded in 2009 alongside Matthew Fallshaw, Lina Calabria and Hadrien Monloup, Bellroy was the answer after the four realized there was a gap in the luxury carrier space. A certified B Corporation, the company only uses functional and durable material all made with the intent of sustainable efforts. What started as a meticulously well-designed wallet became so successful that Bellroy now carries various travel bags and tech accessories in their line. In this episode, Andy details how he went from designing for Rip Curl to starting nine self-funded startups in an effort to "create something that brings value to people"—one of which became Bellroy. He later discusses how his business has managed to stay afloat and reprioritize workflow during COVID-19. Thank you so much for tuning into our special Stay @ Home Series. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other show. For more info: https://bellroy.com/ http://www.instagram.com/bellroy https://www.carryology.com/ https://www.instagram.com/carryology/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessofhype/support

58 MIN3 w ago
Comments
Stay @ Home With Andy Fallshaw of Bellroy

Hommyo Hidefumi of atmos

Hommyo Hidefumi is the founder of legendary Tokyo-based sneaker boutique, atmos. The store is more than a retail space, but a cornerstone of streetwear culture that helped cultivate the early sneaker scene in Japan. Many attribute the store to having not only the best collection of sneakers to date, but also having some of the best collaborations of all time—most notably with Nike and their ever popular Air Max 1's. With more than 30 stores globally, Hommyo opened atmos in Harajuku in 2000 after the success of his first retail store Chapter. Soon after, young kids all over the world were traveling to atmos, and it became the mecca of sneaker culture in Asia. Atmos is a reflection of Hommyo's ability to personify every sneaker that comes through his space. He is in every right an auteur, being able to create a unique narrative whether it's through the sneaker accounts at his store or the variety of collabs atmos has worked on. Hommyo's penchant for sneaker collecting began in the ea...

50 MIN3 w ago
Comments
Hommyo Hidefumi of atmos

Sébastien Kopp of Veja

Sébastien Kopp is the Co-Founder of popular French footwear brand Veja. The brand is known for its slate canvas body with a distinctive “v” logo, which has been worn by numerous figures from Meghan Markle to Eddie Redmayne, and sold in stores across the globe. Alongside François-Ghislain Morillion, the two founded Veja in 2004 with the intent of finding economic balance within their business. Kopp, a former investment banker, quit his job to work with nonprofits only to discover the dark side of globalization. This prompted Kopp and Morillion to challenge themselves with creating a product that could be made without greenwashing. What became months of searching the Amazon for agro-ecological cotton, respectable factories and raw rubber, Veja was born. More than 15 years later today, the company operates globally with over 180 employees worldwide. Their team is still heavily involved in the process from working out of Brazil to source natural materials all the way till the end wh...

87 MINJUN 1
Comments
Sébastien Kopp of Veja

Masaya Kuroki and Gildas Loaëc of Maison Kitsuné

Gildas Loaëc and Masaya Kuroki are the Co-Founders of the popular french fashion label, Maison Kitsuné. Since 2002, the pair have been reinterpreting French classics through a chic and modern take with a nod to Japanese fashion. What most may not know is that the two joined forces in affiliation with famed electronic duo, Daft Punk, where after a trip to Japan with the music group, they decided to start their music & fashion brand, Maison Kitsuné. Under the music label, they've birthed numerous musicians such as Phoenix, Kilo Kish, Two Door Cinema Club, La Roux and more. But alongside their music ventures, the night life, the DJing and worldwide traveling, Gildas and Masaya were slowly building connections to eventually build their fashion counterpart. Now more than 15 years later, the brand is a full functioning label with retail stores worldwide, a ready-to-wear collection, unique collaborations under their belt and hundreds of employees. In addition to all this, the duo have a...

63 MINMAY 25
Comments
Masaya Kuroki and Gildas Loaëc of Maison Kitsuné

Ronny Chieng

Ronny Chieng is comedian and actor. By day he's the Senior Correspondent for The Daily Show with Trevor Noah, by night he's a stand-up comedian, with sold out shows worldwide and also an actor, having recently starred in the box-office hit, Crazy Rich Asians. His list of accomplishments are impressive to say the least. Born in Malaysia, Ronny grew up in Manchester, New Hampshire and Singapore, but attended law school in Australia. It was during his time there where he got an itch for comedy and from then on began pursuing it professionally. In this episode, Ronny breaks down his career from law student turned comedian and how he managed to defeat the odds going against him. Rather than changing his brand or style of comedy to fit the mainstream mold, Ronny chose to be unapologetically himself by using unfiltered comedy because "authenticity resonates." Despite having been on The Daily Show since 2015, Ronny has had incredible success in his solo career, coming off his recent hit Net...

79 MINMAY 18
Comments
Ronny Chieng

Tim Brown of Allbirds

Tim Brown is the Co-Founder and Co-CEO alongside Joey Zwillinger of footwear company, Allbirds. In just under a five years, the company has amassed over 500 employees, 17 retail locations and over a billion dollars in valuation. What most may not know is that this idea was the brainchild of Tim's for years while he was a professional soccer player. Having played for the Newcastle Jets, the Welllington Phoenix and the 2010 World Cup, Tim began designing sneakers and visiting factories to create more than hundreds of variations for a prototype shoe all during his offseasons. What started as just a fun idea for the athlete transformed into a successful Kickstarter campaign which eventually led to joining forces with his Co-CEO Joey in creating one of the most popular shoe brands today. In this episode, Tim breaks down his transition from professional soccer to brand building and how despite the doubt, these challenges empowered the CEO to bring his idea to fruition. He also highlights ...

72 MINMAY 11
Comments
Tim Brown of Allbirds

CJ Hendry

***Important Note: We excuse the audio quality of Jeff's interludes as they were recorded during COVID-19. CJ Hendry is an artist who's work blur the lines between art and photography. From still life and portraits to abstract ideas, CJ's drawing are hyperrealistic all through a million scribbles made from colored pencils. The Australian artist is based in New York where her work not only sells out in seconds, but she's had world-wide immersive exhibitions. While the art world nowadays is a breeding ground for conceptual and experimental based artworks, CJ keeps grounded by using the bare bones of her fine skills and extreme level of detail to create masterpieces. Alongside these works, are the interactive exhibitions she puts together that she says do more than "just put artworks on the wall." While the artist can easily show off her impeccable talent, it’s really her forthright and earnest approach to the art industry that's allowed her to successfully navigate this world in what...

72 MINMAY 4
Comments
CJ Hendry
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