Himalaya: Listen. Learn. Grow.
In this interview with Dr. Michael Leeds we discuss his research on the value of stadium naming rights.SUBSCRIBEApple Google Spotify Stitcher iHeart TuneInVALUE BOMBSDr. Michael Leeds conducted research to see if naming rights lead to company profits. 54 major league stadiums that had naming rights deals spanning baseball, football, basketball and hockey were studied with the following findings:Vast majority (40+) didn’t show any statistically significant increase in valueOnly 2 or 3 showed a positive returnRESOURCES MENTIONEDA stadium by any other name: the value of naming rights – Dr. Leeds ArticleOther Articles by Dr. LeedsCatapult SportsSPONSORSTerry L Frederick - Sports Analytics Consulting & Career Coaching