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Customer Equity Accelerator

Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio

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Customer Equity Accelerator

Customer Equity Accelerator

Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio

0
Followers
1
Plays
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About Us

Ideas for Executives to Accelerate Customer-Centric Growth

Latest Episodes

Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu

This week Colleen Qiu, head of data science at Albertsons, the second-largest grocery store chain in North America joins Allison Hartsoe in the Accelerator. Colleen takes us through several customer-centric data stories from Providian Financial, eBay, Paypal, Chegg, Poshmark, Tesla and of course Albertsons. You will hear how some techniques remain the same and what critical factors create data science success."At Tesla, Amazon and now Albertsons the customer focus is part of the core strategy from the leadership team." - Colleen QiuPlease help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

36 min4 d ago
Comments
Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu

Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford

This week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice, Jeff brings it all back to one ingredient, consumer trust. He talks in detail about the consumer experience after the purchase, why you shouldn’t focus on price and how to deduce what value means to your customers."Trust builds loyalty and loyalty builds customer lifetime value." - Jeff NemethPlease help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

34 min2 w ago
Comments
Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford

Ep. 121 | How Loyalty Programs Accelerate Recovery

This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV." - Len LlagunoPlease help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

37 minAUG 27
Comments
Ep. 121 | How Loyalty Programs Accelerate Recovery

Ep. 120 | Should you discount during COVID?

This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand."The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

26 minAUG 13
Comments
Ep. 120 | Should you discount during COVID?

Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe

This week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information."Generally speaking what you don’t know that someone else knows about you can be very powerful."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

30 minJUL 30
Comments
Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe

Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes

This week Brent Dykes, author of “Effective Data Storytelling: How to Drive Change with Effective Data, Narrative and Visuals,” joins Allison Hartsoe in the Accelerator to talk about driving change with data narratives. If you have ever wanted to know why your charts and graphs fell flat and what you can do to keep your audience riveted, then Brent has the answers for you in this episode. You’ll learn why a data story is not a dashboard, and how a data story should flow to achieve excitement."Data is just one pillar. Combine the narrative and visuals to create change."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

39 minJUL 16
Comments
Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes

Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield

This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do."Leaders succeed when there is accountability and ownership behind personalization efforts."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

26 minJUL 2
Comments
Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield

Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

This week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the three goals any tool with data analytics should achieve for you as well as the answers behind to each of the nine questions."Actionable insights spring from high quality technology."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

16 minJUN 18
Comments
Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack

This week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data management is a very challenging, messy problem but one that must be solved to remain competitive. Listen in to learn about today’s customer data solutions."Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

27 minJUN 4
Comments
Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack

Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

This week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now. "What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

38 minMAY 21
Comments
Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

Latest Episodes

Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu

This week Colleen Qiu, head of data science at Albertsons, the second-largest grocery store chain in North America joins Allison Hartsoe in the Accelerator. Colleen takes us through several customer-centric data stories from Providian Financial, eBay, Paypal, Chegg, Poshmark, Tesla and of course Albertsons. You will hear how some techniques remain the same and what critical factors create data science success."At Tesla, Amazon and now Albertsons the customer focus is part of the core strategy from the leadership team." - Colleen QiuPlease help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

36 min4 d ago
Comments
Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu

Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford

This week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice, Jeff brings it all back to one ingredient, consumer trust. He talks in detail about the consumer experience after the purchase, why you shouldn’t focus on price and how to deduce what value means to your customers."Trust builds loyalty and loyalty builds customer lifetime value." - Jeff NemethPlease help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

34 min2 w ago
Comments
Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford

Ep. 121 | How Loyalty Programs Accelerate Recovery

This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV." - Len LlagunoPlease help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

37 minAUG 27
Comments
Ep. 121 | How Loyalty Programs Accelerate Recovery

Ep. 120 | Should you discount during COVID?

This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand."The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

26 minAUG 13
Comments
Ep. 120 | Should you discount during COVID?

Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe

This week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information."Generally speaking what you don’t know that someone else knows about you can be very powerful."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

30 minJUL 30
Comments
Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe

Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes

This week Brent Dykes, author of “Effective Data Storytelling: How to Drive Change with Effective Data, Narrative and Visuals,” joins Allison Hartsoe in the Accelerator to talk about driving change with data narratives. If you have ever wanted to know why your charts and graphs fell flat and what you can do to keep your audience riveted, then Brent has the answers for you in this episode. You’ll learn why a data story is not a dashboard, and how a data story should flow to achieve excitement."Data is just one pillar. Combine the narrative and visuals to create change."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

39 minJUL 16
Comments
Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes

Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield

This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do."Leaders succeed when there is accountability and ownership behind personalization efforts."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

26 minJUL 2
Comments
Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield

Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

This week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the three goals any tool with data analytics should achieve for you as well as the answers behind to each of the nine questions."Actionable insights spring from high quality technology."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

16 minJUN 18
Comments
Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack

This week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data management is a very challenging, messy problem but one that must be solved to remain competitive. Listen in to learn about today’s customer data solutions."Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

27 minJUN 4
Comments
Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack

Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

This week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now. "What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

38 minMAY 21
Comments
Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club
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